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Regional Sales Representative | Western Region

Regional Sales Representative | Western Region

Regional Sales Representative | Western Region, Santa Fe Springs, California, United States, 90670

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Position Summary Drive revenue growth in the Western region through new business development (60%) and existing account management (40%) across Food & Beverage, Nutraceutical, and Pharmaceutical channels. This role requires significant travel (30%+) and combines hunting new prospects with farming existing relationships.

Essential Responsibilities

Generate new business through cold calling, networking, trade shows, and referrals

Manage and expand existing customer relationships in the assigned territory

Research and reactivate dormant/inactive accounts to renew business interest

Conduct technical product presentations and specifications discussions

Collaborate with the internal technical team on custom formulations and customer requirements

Coordinate order processing, communicate delivery timelines, and manage fulfillment issues or stock-outs

Maintain accurate CRM records and provide regular sales forecasting

Prepare and present regular sales reports and performance presentations

Research market trends and competitive intelligence

Travel for business as required

Position Qualifications

Associate or Bachelor's degree in Food, Marketing, Business, Sales, Communication, or related field (or equivalent experience)

At least 3 years of previous sales experience, preferably in food ingredients, nutraceuticals, or related industry

Experience in protein, polyol, and fiber ingredients is a plus

Strong presentation and negotiation skills

Proficiency in Microsoft Office applications and CRM software (e.g. Salesforce)

Manage multiple projects and resources in a dispersed organization

Ability to forecast sales goals and meet with management to review achievements and objectives

Excellent verbal and written communication skills

Strong listening, presentation, and phone skills to conduct multiple daily calls

Effective team player with problem‑solving skills and ability to perform in fast‑paced, high‑growth environment

Professionalism and self‑motivation to provide excellent customer service

Ability to travel extensively within Western territory

Position Benefits

A growing company with a family feel

A variety of affordable benefit options (Medical, Dental, Vision, etc.)

Paid Time Off and Holiday Pay

401(k)

Compensation Range $75,000.00 – $90,000.00 Annually

The offer will be determined by a variety of factors such as the candidate’s individual skills, qualifications, and experience relative to the requirements of the role.

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