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CHAGEE

Copywriter

CHAGEE, Irvine, California, United States, 92713

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About CHAGEE

CHAGEE is a modern teahouse rooted in Yunnan heritage and reimagined for today. We’re awakening a tea movement in the U.S. — one that’s sophisticated, ritual-driven, and steeped in both story and style. With thousands of flagship locations across Asia, we’re now opening stores in the U.S., and building the brand to go along with it, with an all-star team of creatives, marketers, and operators. Overview

We’re looking for a nimble, ambitious, capable and wildly creative Copywriter to join our growing U.S. Brand Creative team. This isn’t a narrow, single-channel writing role. It’s a chance to help define the voice of a global brand as it enters a new market. You’ll craft everything from campaign headlines and social copy to naming, packaging, scripts, and in-store storytelling. You’ll collaborate directly with senior creatives and marketers, gaining exposure to projects that stretch well beyond what you’d get agency side. If you can’t help but romance product and love obsessing over naming cool new stuff, you were made for this. If you’ve ever wanted to help build a brand from the ground up (and you’re ready to roll up your sleeves to do it) this is that moment. What You’ll Do

You’ll touch nearly every part of the brand, with the chance to contribute to: In-store signage (menus, promos, wayfinding, etc.) Web and app copy Campaigns and out-of-home advertising Naming for products, programs, and merch Social content + evergreen posts Scripts for video content, reels/tiktoks, and influencer collabs Partnering with design, social, and production teams to bring ideas to life Contributing to creative brainstorms, strategy sessions, and brand storytelling initiatives Who You Are

1–4 years of professional copywriting experience (agency or in-house) Strong conceptual thinker who can move fluidly between big ideas and sharp, tactical execution. Portfolio required. A writer with taste and a strong POV. You know how to balance storytelling, clarity, and craft and are flexible enough to adapt quickly Fast, flexible, and able to handle multiple projects in a high-volume environment Possesses an insane work ethic, unshakable optimism, and zero ego Someone who thrives in ambiguity, asks smart questions, and gets things done Deep interest in culture, design, and food & beverage Experience in retail, QSR, or lifestyle brands a mandatory Why CHAGEE?

This is a rare opportunity to get in early with a brand that’s just beginning its U.S. story. You’ll be working side-by-side with senior creatives and marketers, with the ability to leave your fingerprints on everything from campaigns to the words on our cups. It’s a ton of work. It’s fast. It’s rewarding. And if you’re wise beyond your years and ready to prove yourself, you’ll grow just as fast here.

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