EPITEC
Job Title:
Digital Marketing CRM Manager
Schedule:
4 days in office (Mon–Thurs), 1 remote (Friday)
Summary The Digital Marketing CRM Manager leads market research efforts to assess potential sales opportunities across local, regional, and national markets. This role gathers competitive intelligence and develops marketing and distribution strategies to drive business growth.
Key Responsibilities
Manage day-to-day CRM communications calendar and execution across Home Appliance categories
Optimize campaign performance through testing, segmentation, and data modeling
Align CRM creative with IMC for consumer-centric messaging and conversion
Partner with corporate marketing to ensure campaign prioritization and governance compliance
Execute CRM campaigns via JIRA with agency partners
Identify process efficiencies and propose innovative solutions
Negotiate contracts with vendors and distributors
Develop pricing strategies and evaluate financial aspects of product development
Lead hiring, training, and performance evaluations of marketing and sales staff
Use forecasting and strategic planning to ensure profitability
Operational Skills
Analytical: Reporting and Synthesizing Data
Attention to Detail
Core Competencies & Skills
Strategic thinking and business acumen
Strong collaboration and communication skills
Planning and organization across multiple campaigns
CRM principles and Adobe Campaign Manager familiarity
JIRA/Confluence and audience management tools
Strong analytical and quantitative skills
Tableau experience is a plus
Detailed Functions
Set up briefs and manage JIRA tickets for CRM programs
Manage weekly governance council inputs and post-campaign analysis
QA email proofs across devices and provide feedback
Understand product RTBs and model nuances
Develop campaign audiences using proprietary tools
Ensure CRM creative aligns with briefs and test plans
Collaborate with digital, IMC, and PM teams for cohesive messaging
Communicate stakeholder feedback to agency partners
Share updates in bi-weekly digital team meetings
Education & Experience
Bachelor’s degree in Marketing or equivalent training
8–10 years of related experience
Seniority Level Mid-Senior level
Employment Type Contract
Job Function Management and Marketing
Industry Telecommunications
Benefits
Medical insurance
Vision insurance
401(k)
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Digital Marketing CRM Manager
Schedule:
4 days in office (Mon–Thurs), 1 remote (Friday)
Summary The Digital Marketing CRM Manager leads market research efforts to assess potential sales opportunities across local, regional, and national markets. This role gathers competitive intelligence and develops marketing and distribution strategies to drive business growth.
Key Responsibilities
Manage day-to-day CRM communications calendar and execution across Home Appliance categories
Optimize campaign performance through testing, segmentation, and data modeling
Align CRM creative with IMC for consumer-centric messaging and conversion
Partner with corporate marketing to ensure campaign prioritization and governance compliance
Execute CRM campaigns via JIRA with agency partners
Identify process efficiencies and propose innovative solutions
Negotiate contracts with vendors and distributors
Develop pricing strategies and evaluate financial aspects of product development
Lead hiring, training, and performance evaluations of marketing and sales staff
Use forecasting and strategic planning to ensure profitability
Operational Skills
Analytical: Reporting and Synthesizing Data
Attention to Detail
Core Competencies & Skills
Strategic thinking and business acumen
Strong collaboration and communication skills
Planning and organization across multiple campaigns
CRM principles and Adobe Campaign Manager familiarity
JIRA/Confluence and audience management tools
Strong analytical and quantitative skills
Tableau experience is a plus
Detailed Functions
Set up briefs and manage JIRA tickets for CRM programs
Manage weekly governance council inputs and post-campaign analysis
QA email proofs across devices and provide feedback
Understand product RTBs and model nuances
Develop campaign audiences using proprietary tools
Ensure CRM creative aligns with briefs and test plans
Collaborate with digital, IMC, and PM teams for cohesive messaging
Communicate stakeholder feedback to agency partners
Share updates in bi-weekly digital team meetings
Education & Experience
Bachelor’s degree in Marketing or equivalent training
8–10 years of related experience
Seniority Level Mid-Senior level
Employment Type Contract
Job Function Management and Marketing
Industry Telecommunications
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr