TikTok
Global Marketing Manager, Trust and Safety
TikTok, San Jose, California, United States, 95199
Global Marketing Manager, Trust and Safety
Get AI-powered advice on this job and more exclusive features. About the Team
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an insights-driven product marketer to oversee key global Trust and Safety marketing initiatives. About the Role
This is a critical role that requires strong partnerships with cross‑functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries. This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling. In this role you operate across integrated marketing and traditional marketing. You will work on GTM launches and develop marketing campaigns. The ideal candidate will bring a depth of functional marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing will be a plus. Responsibilities
Help shape, and promote important Trust and Safety narratives, programs, and product launches globally In collaboration with cross‑functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels Work cross‑functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go‑to‑market plans Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross‑functional coordination and go‑to‑market plans. Be the glue between teams and our users Minimum Qualifications
Comfortable working in an experimental and extremely fast‑paced environment within a complex, matrixed organization High attention to detail and proven ability to manage multiple, competing priorities simultaneously Excellent organization, project management, and problem‑solving skills High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing Preferred Qualifications
High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
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Get AI-powered advice on this job and more exclusive features. About the Team
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an insights-driven product marketer to oversee key global Trust and Safety marketing initiatives. About the Role
This is a critical role that requires strong partnerships with cross‑functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries. This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling. In this role you operate across integrated marketing and traditional marketing. You will work on GTM launches and develop marketing campaigns. The ideal candidate will bring a depth of functional marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing will be a plus. Responsibilities
Help shape, and promote important Trust and Safety narratives, programs, and product launches globally In collaboration with cross‑functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels Work cross‑functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go‑to‑market plans Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross‑functional coordination and go‑to‑market plans. Be the glue between teams and our users Minimum Qualifications
Comfortable working in an experimental and extremely fast‑paced environment within a complex, matrixed organization High attention to detail and proven ability to manage multiple, competing priorities simultaneously Excellent organization, project management, and problem‑solving skills High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing Preferred Qualifications
High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
#J-18808-Ljbffr