The E.W. Scripps Company
Account Executive, KERO
The E.W. Scripps Company, Bakersfield, California, United States, 93399
Account Executive - KERO
Are you ready to help local businesses thrive through innovative advertising solutions? As an Account Executive at KERO in Bakersfield, CA, you’ll connect businesses with their customers through compelling multi-platform advertising campaigns. You’ll serve as a trusted advisor to clients, creating customized solutions that deliver real results across broadcast television, OTT video, search strategies, social media, digital display, and email targeting.
WHAT YOU’LL DO:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process to analyze customer needs and develop customized advertising solutions that provide returns on investment.
Facilitate customers’ ability to leverage our full array of digital marketing options.
Independently prospect, secure appointments, perform needs analysis, develop solutions, present, and close sales to develop new business.
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates.
Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals.
Perform client services, including media avail negotiations, presentation preparation, copywriting, and collection of revenue.
Effectively manage your sales funnel using CRM systems, monitoring, and achieving key performance indicators.
Contribute to creative campaign development through client communication, storyboard creation, and production assistance.
Build and maintain strong client relationships, including entertaining prospective and existing clients.
Perform routine administrative functions, including make‑good resolution, CRM updates, and communication with sales leadership.
WHAT YOU’LL NEED:
BS/BA in a related discipline preferred or equivalent years of experience.
Generally, 2 years of proven sales success is preferred.
Experience in strategic account management, broadcast ratings, and digital execution preferred.
Driving required. Valid Driver’s License, good driving record, and ability to provide proof of insurance with the company‑required insurance limits.
WHAT YOU’LL BRING:
Highly self‑motivated and goal‑focused mindset.
Creative and innovative thinking abilities.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Robust analysis and data interpretation abilities.
Exceptional verbal and written communication skills.
Outstanding presentation abilities in various settings.
Strong time management and organizational skills.
Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
Working knowledge of Google Office and virtual conferencing platforms.
WORK ENVIRONMENT: Typical office and client sites.
COMPENSATION RANGE: Annual Salary: $45.00 – $60,000
WHAT WE’LL OFFER:
Extensive Scripps Sales Process training.
Uncapped sales commission.
Monthly allowance for mileage and cell phone.
A career path to grow your professional experiences.
Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
Retirement savings plan with company match.
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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WHAT YOU’LL DO:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process to analyze customer needs and develop customized advertising solutions that provide returns on investment.
Facilitate customers’ ability to leverage our full array of digital marketing options.
Independently prospect, secure appointments, perform needs analysis, develop solutions, present, and close sales to develop new business.
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates.
Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals.
Perform client services, including media avail negotiations, presentation preparation, copywriting, and collection of revenue.
Effectively manage your sales funnel using CRM systems, monitoring, and achieving key performance indicators.
Contribute to creative campaign development through client communication, storyboard creation, and production assistance.
Build and maintain strong client relationships, including entertaining prospective and existing clients.
Perform routine administrative functions, including make‑good resolution, CRM updates, and communication with sales leadership.
WHAT YOU’LL NEED:
BS/BA in a related discipline preferred or equivalent years of experience.
Generally, 2 years of proven sales success is preferred.
Experience in strategic account management, broadcast ratings, and digital execution preferred.
Driving required. Valid Driver’s License, good driving record, and ability to provide proof of insurance with the company‑required insurance limits.
WHAT YOU’LL BRING:
Highly self‑motivated and goal‑focused mindset.
Creative and innovative thinking abilities.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Robust analysis and data interpretation abilities.
Exceptional verbal and written communication skills.
Outstanding presentation abilities in various settings.
Strong time management and organizational skills.
Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
Working knowledge of Google Office and virtual conferencing platforms.
WORK ENVIRONMENT: Typical office and client sites.
COMPENSATION RANGE: Annual Salary: $45.00 – $60,000
WHAT WE’LL OFFER:
Extensive Scripps Sales Process training.
Uncapped sales commission.
Monthly allowance for mileage and cell phone.
A career path to grow your professional experiences.
Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
Retirement savings plan with company match.
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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