TAG - The Aspen Group
Director, CRM Operations & Martech
TAG - The Aspen Group, Chicago, Illinois, United States, 60290
Position Overview
Reporting to the VP of CRM, the Director, CRM Operations & Martech will lead the vision, strategy, and roadmap for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data‑driven journeys that deliver both immediate business impact and long‑term value. The leader will also optimize and streamline our digital marketing processes, technology, and data‑driven initiatives, ensuring campaign execution efficiency, technology stack capability, and data integrity & compliance. The ideal candidate is process‑driven, analytical, and experienced in managing marketing automation, operations, and cross‑functional collaboration.
Key Responsibilities
Define and communicate the personalization vision, strategy, priorities, and KPIs.
Lead CRM and personalized campaign execution with cross‑functiona[??]
Evaluate and integrate Martech platforms to scale customer engagement.
Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration.
Strategic & Analytical Leadership
Link tactical execution to enterprise business strategies.
Use data to measure performance, optimize campaigns, and drive improvements.
Identify problems, create scalable solutions, and optimize operational processes.
Champion continuous improvement and stay ahead of industry trends.
Translate journey insights into digital tools that improve targeting, relevance, and conversion.
Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI.
Deliver personalized use cases like real‑time content, contractor training, and behavioral tracking.
Manage relationships with external vendors and agencies supporting digital marketing efforts.
Background in customer journey mapping or omni‑channel orchestration.
Data Activation & Optimization
Drive adoption of a unified customer profile across all touchpoints.
Oversee platform implementation and evolution.
Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels.
Lead cross‑functional teams in a matrixed environment to deliver measurable outcomes.
Build strong partnerships across marketing, product, IT, and analytics.
Foster a culture of innovation, agility, and customer‑centricity.
Ensure marketing campaigns comply with data privacy laws and industry regulations.
Maintain deliverability best practices for email and messaging platforms.
Stay up to date on digital marketing trends and best practices.
Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives.
Work CRM Channel teams with creative, content, and digital teams to streamline asset creation and campaign execution.
Partner with sales and customer support teams to align marketing initiatives with customer needs.
Qualifications
10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms.
Hands‑on experience with Salesforce, CDPs (Datacloud preferred), and automation tools.
Proven track record driving personalization, segmentation, and data‑driven marketing at scale.
Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA).
Strong ability to translate technical architecture and customer insights into scalable business solutions.
Demonstrated success leading cross‑functional teams and delivering measurable results.
Entrepreneurial mindset with strong problem‑solving and innovation skills.
Excellent analytical, communication, and collaboration skills.
Benefits
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
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Key Responsibilities
Define and communicate the personalization vision, strategy, priorities, and KPIs.
Lead CRM and personalized campaign execution with cross‑functiona[??]
Evaluate and integrate Martech platforms to scale customer engagement.
Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration.
Strategic & Analytical Leadership
Link tactical execution to enterprise business strategies.
Use data to measure performance, optimize campaigns, and drive improvements.
Identify problems, create scalable solutions, and optimize operational processes.
Champion continuous improvement and stay ahead of industry trends.
Translate journey insights into digital tools that improve targeting, relevance, and conversion.
Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI.
Deliver personalized use cases like real‑time content, contractor training, and behavioral tracking.
Manage relationships with external vendors and agencies supporting digital marketing efforts.
Background in customer journey mapping or omni‑channel orchestration.
Data Activation & Optimization
Drive adoption of a unified customer profile across all touchpoints.
Oversee platform implementation and evolution.
Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels.
Lead cross‑functional teams in a matrixed environment to deliver measurable outcomes.
Build strong partnerships across marketing, product, IT, and analytics.
Foster a culture of innovation, agility, and customer‑centricity.
Ensure marketing campaigns comply with data privacy laws and industry regulations.
Maintain deliverability best practices for email and messaging platforms.
Stay up to date on digital marketing trends and best practices.
Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives.
Work CRM Channel teams with creative, content, and digital teams to streamline asset creation and campaign execution.
Partner with sales and customer support teams to align marketing initiatives with customer needs.
Qualifications
10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms.
Hands‑on experience with Salesforce, CDPs (Datacloud preferred), and automation tools.
Proven track record driving personalization, segmentation, and data‑driven marketing at scale.
Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA).
Strong ability to translate technical architecture and customer insights into scalable business solutions.
Demonstrated success leading cross‑functional teams and delivering measurable results.
Entrepreneurial mindset with strong problem‑solving and innovation skills.
Excellent analytical, communication, and collaboration skills.
Benefits
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
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