Dexter
Digital Marketing Manager
(Elkhart, IN – Corporate Office)
Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components servicing the commercial trailer, RV, heavy‑duty, marine, agriculture, and manufactured housing markets. Dexter provides automotive parts and electronics with a strong commitment to superior quality, continuous improvement, and unparalleled customer service.
For more information about our company, visit
www.dextergroup.com .
Position Summary The Digital Marketing Manager is responsible for overseeing and optimizing the company’s digital ecosystem, with a primary focus on website management, digital asset strategy, and technology integration. The role will lead efforts to improve user experience, ensure brand consistency, and support broader marketing initiatives through strategic coordination of digital platforms and tools. Strong project management and cross‑functional collaboration skills are essential.
Key Responsibilities
Manage and enhance company websites, including content updates, UX improvements, and performance optimization.
Develop and execute strategies for digital asset management, including photography, video, and integration with systems like Adobe AEM.
Coordinate with external vendors and internal stakeholders to implement website enhancements and troubleshoot issues.
Support the setup and evolution of a strategic digital asset program to improve content accessibility and reuse.
Ensure seamless integration between websites and other technology platforms (e.g., CRM, eCommerce, analytics).
Collaborate with marketing and eCommerce teams to align digital properties with campaign calendars and brand messaging.
Lead initiatives to improve site architecture, navigation, and content strategy based on user behavior and analytics.
Oversee the organization and tagging of digital assets within Adobe AEM and ensure proper integration with other systems.
Coordinate video production and photography efforts to support marketing, product initiatives, and eCommerce.
Monitor website performance using tools like Google Analytics and recommend improvements based on data insights.
Partner with IT and marketing teams to ensure digital platforms are secure, scalable, and aligned with business goals.
Maintain documentation and workflows for digital asset and website processes.
Qualifications
Bachelor’s degree in marketing, digital media, communications, or a related field.
5+ years of experience managing digital properties, websites, or digital asset systems.
Strong understanding of website CMS platforms and user experience principles.
Experience with Adobe AEM or similar DAM systems, including implementation and administration.
Familiarity with website analytics tools (e.g., Google Analytics & Tag Manager, SEM Rush) and SEO best practices.
Excellent project management and communication skills.
Ability to collaborate across departments and with external vendors.
Strategic mindset with a focus on continuous improvement and innovation.
Preferred (Nice to Have)
Experience with video production coordination or asset sourcing.
Familiarity with PPC or social media advertising platforms (not a core responsibility).
Basic understanding of CRM or eCommerce platform integrations.
Our Core Values
Execute with Determination
– Be curious, work together, breakthrough new solutions.
Connect with People
– Empower employees to grow, engage, and collaborate while building lasting customer partnerships.
Do the Right Thing
– For our people, our customers and our business.
Benefits
Competitive wage.
Full benefits package: Health, Dental, Vision, Life, STD, LTD, FSA, HSA.
3% profit sharing in the Safe Harbor program.
401(k) plan with company contributions.
Opportunities for internal career development and growth.
Apply now to join an industry leader and make a difference in what we do for the customers we serve!
Equal Opportunity Employer
Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.
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For more information about our company, visit
www.dextergroup.com .
Position Summary The Digital Marketing Manager is responsible for overseeing and optimizing the company’s digital ecosystem, with a primary focus on website management, digital asset strategy, and technology integration. The role will lead efforts to improve user experience, ensure brand consistency, and support broader marketing initiatives through strategic coordination of digital platforms and tools. Strong project management and cross‑functional collaboration skills are essential.
Key Responsibilities
Manage and enhance company websites, including content updates, UX improvements, and performance optimization.
Develop and execute strategies for digital asset management, including photography, video, and integration with systems like Adobe AEM.
Coordinate with external vendors and internal stakeholders to implement website enhancements and troubleshoot issues.
Support the setup and evolution of a strategic digital asset program to improve content accessibility and reuse.
Ensure seamless integration between websites and other technology platforms (e.g., CRM, eCommerce, analytics).
Collaborate with marketing and eCommerce teams to align digital properties with campaign calendars and brand messaging.
Lead initiatives to improve site architecture, navigation, and content strategy based on user behavior and analytics.
Oversee the organization and tagging of digital assets within Adobe AEM and ensure proper integration with other systems.
Coordinate video production and photography efforts to support marketing, product initiatives, and eCommerce.
Monitor website performance using tools like Google Analytics and recommend improvements based on data insights.
Partner with IT and marketing teams to ensure digital platforms are secure, scalable, and aligned with business goals.
Maintain documentation and workflows for digital asset and website processes.
Qualifications
Bachelor’s degree in marketing, digital media, communications, or a related field.
5+ years of experience managing digital properties, websites, or digital asset systems.
Strong understanding of website CMS platforms and user experience principles.
Experience with Adobe AEM or similar DAM systems, including implementation and administration.
Familiarity with website analytics tools (e.g., Google Analytics & Tag Manager, SEM Rush) and SEO best practices.
Excellent project management and communication skills.
Ability to collaborate across departments and with external vendors.
Strategic mindset with a focus on continuous improvement and innovation.
Preferred (Nice to Have)
Experience with video production coordination or asset sourcing.
Familiarity with PPC or social media advertising platforms (not a core responsibility).
Basic understanding of CRM or eCommerce platform integrations.
Our Core Values
Execute with Determination
– Be curious, work together, breakthrough new solutions.
Connect with People
– Empower employees to grow, engage, and collaborate while building lasting customer partnerships.
Do the Right Thing
– For our people, our customers and our business.
Benefits
Competitive wage.
Full benefits package: Health, Dental, Vision, Life, STD, LTD, FSA, HSA.
3% profit sharing in the Safe Harbor program.
401(k) plan with company contributions.
Opportunities for internal career development and growth.
Apply now to join an industry leader and make a difference in what we do for the customers we serve!
Equal Opportunity Employer
Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.
#J-18808-Ljbffr