TikTok
TikTok Shop - Category Campaign Manager
TikTok, Los Angeles, California, United States, 90079
Responsibilities
Serve as the dedicated Point of Contact (POC) for category‑specific campaigns, formulate category‑aligned marketing strategies and plans for participating in the US market industry events, oversee campaign pacing and category‑specific guidelines, and collaborate with category sellers and creators to achieve campaign goals while taking ownership of key category metrics.
Based on category‑specific user needs, target audiences, and category traffic conversion performance, participate in designing category‑customized marketing tactics for category merchants, creators, and products. Through rigorous project management, coordinate multiple parties (e.g., category ops, creator partnerships) to implement events, drive overall category business growth, create category benchmark cases, and conduct risk prediction for category events, respond to emergencies, and optimize goals and data based on category performance.
Develop category‑aligned monetization projects based on existing mechanics in accordance with category business needs.
Assist in promoting the B‑end productization of major category campaigns, including category event project management and category‑specific data productization. Collaborate with the C‑end product team to iterate category‑tailored marketing tools, improving the efficiency of these tools, optimizing category traffic resource utilization, and enhancing positive C‑end user perception for the category.
From the category user perspective, cooperate with other departments to effectively summarize category‑specific methodologies. Combine category event performance and operational status to promote the optimization of category‑specific user experience in major promotion events, and strengthen users' trust in shopping within your assigned category.
Minimum Qualifications
Bachelor's degree or above in Marketing, Business Administration, or a related field.
At least 3 years of e‑commerce operation experience, with a track record of managing campaigns or projects that impact business outcomes.
Strong communication, execution, and coordination skills, with proven project management ability to oversee end‑to‑end initiatives.
High pressure resistance and self‑driven learning ability, capable of adapting to a fast‑paced, dynamic e‑commerce work environment.
Preferred Qualifications
Experience in e‑commerce category‑integrated marketing, major category campaigns (e.g., Black Friday category promotions), or category‑specific event management.
Familiarity with e‑commerce short video or live streaming, especially in target categories, with a track record of leveraging these formats to drive category growth.
Capabilities in category campaign creative planning and category data analysis.
High sensitivity to category‑specific marketing trends and user consumption trends in the US market, with the ability to translate trends into actionable campaign strategies.
Experience collaborating with B‑end product teams to optimize marketing tools or with C‑end teams to improve user experience—specifically for e‑commerce categories.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy—a mission we work towards every day.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to build an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation Description (Annually) Base salary range: $106,400 - $191,330 annually.
Benefits may include medical, dental, vision, 401(k) with company match, paid parental leave, short‑term and long‑term disability, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.
Relevant employment laws and fair chance considerations apply as stated. For Los Angeles County candidates, certain criminal history factors may affect the conditional offer.
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Serve as the dedicated Point of Contact (POC) for category‑specific campaigns, formulate category‑aligned marketing strategies and plans for participating in the US market industry events, oversee campaign pacing and category‑specific guidelines, and collaborate with category sellers and creators to achieve campaign goals while taking ownership of key category metrics.
Based on category‑specific user needs, target audiences, and category traffic conversion performance, participate in designing category‑customized marketing tactics for category merchants, creators, and products. Through rigorous project management, coordinate multiple parties (e.g., category ops, creator partnerships) to implement events, drive overall category business growth, create category benchmark cases, and conduct risk prediction for category events, respond to emergencies, and optimize goals and data based on category performance.
Develop category‑aligned monetization projects based on existing mechanics in accordance with category business needs.
Assist in promoting the B‑end productization of major category campaigns, including category event project management and category‑specific data productization. Collaborate with the C‑end product team to iterate category‑tailored marketing tools, improving the efficiency of these tools, optimizing category traffic resource utilization, and enhancing positive C‑end user perception for the category.
From the category user perspective, cooperate with other departments to effectively summarize category‑specific methodologies. Combine category event performance and operational status to promote the optimization of category‑specific user experience in major promotion events, and strengthen users' trust in shopping within your assigned category.
Minimum Qualifications
Bachelor's degree or above in Marketing, Business Administration, or a related field.
At least 3 years of e‑commerce operation experience, with a track record of managing campaigns or projects that impact business outcomes.
Strong communication, execution, and coordination skills, with proven project management ability to oversee end‑to‑end initiatives.
High pressure resistance and self‑driven learning ability, capable of adapting to a fast‑paced, dynamic e‑commerce work environment.
Preferred Qualifications
Experience in e‑commerce category‑integrated marketing, major category campaigns (e.g., Black Friday category promotions), or category‑specific event management.
Familiarity with e‑commerce short video or live streaming, especially in target categories, with a track record of leveraging these formats to drive category growth.
Capabilities in category campaign creative planning and category data analysis.
High sensitivity to category‑specific marketing trends and user consumption trends in the US market, with the ability to translate trends into actionable campaign strategies.
Experience collaborating with B‑end product teams to optimize marketing tools or with C‑end teams to improve user experience—specifically for e‑commerce categories.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy—a mission we work towards every day.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to build an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation Description (Annually) Base salary range: $106,400 - $191,330 annually.
Benefits may include medical, dental, vision, 401(k) with company match, paid parental leave, short‑term and long‑term disability, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.
Relevant employment laws and fair chance considerations apply as stated. For Los Angeles County candidates, certain criminal history factors may affect the conditional offer.
#J-18808-Ljbffr