Mitsubishi Motors North America, Inc.
Marketing Brand Manager
Mitsubishi Motors North America, Inc., Franklin, Tennessee, us, 37068
Marketing Brand Manager
Join to apply for the Marketing Brand Manager role at Mitsubishi Motors North America, Inc. Join the Mitsubishi Motors North America (MMNA) Team! At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting‑edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment. Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward‑thinking team that values diversity, creativity, and continuous improvement. At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional. Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile. About The Job
To support the brand strategy across national and regional advertising initiatives at MMNA. As we build our brand narrative across paid and owned channels, we need a dedicated Brand Manager to ensure seamless storytelling, flawless execution, agency coordination, and brand consistency. This position fills a critical gap between strategic planning and day‑to‑day campaign delivery. This role reports to the VP & Chief Marketing Officer. Role Summary
This role is responsible for translating MMNA’s overarching brand and communications strategies into compelling advertising executions that drive awareness, engagement, and lead generation. It involves aligning creative development with media strategy to ensure the right message reaches the right audience at the right time. The role crafts a cohesive brand and product narrative across all campaigns, manages agency and production workflows from briefing through delivery, and oversees campaign launches from concept to post‑production. As a steward of our brand voice, the role ensures all consumer‑facing content is consistent, compliant, and impactful across channels. As a Brand Manager, You Will
Translate Communications Strategy into Advertising Execution: Convert overarching brand and communications strategies into integrated, high‑impact advertising campaigns that drive awareness, engagement, and lead generation. Align Creative with Media Strategy: Support the development of advertising that complements media plans, ensuring the right creative is delivered to the right audience at the right time. Craft a Cohesive Brand and Product Story: Ensure all advertising tells a unified story that reflects Mitsubishi’s brand strategy, product positioning, and customer promise. Lead Creative Development and Production Workflows: Manage agency partners and production vendors from briefing through delivery, ensuring timelines, budgets, and quality standards are met. Support Campaign Launches from Briefing to Post‑Production: Own the executional arc of campaign launches, coordinating internal and external teams to deliver assets on time and on brand. Ensure Brand Messaging Consistency and Compliance: Act as a steward of Mitsubishi’s brand voice, ensuring all consumer‑facing content is compelling, compliant, and consistent across channels. Measuring Your Momentum
First 90 Days – Getting Up To Speed: Build foundational knowledge, relationships, and visibility into current workflows. Take ownership of campaign execution and lead creative development for active initiatives. Demonstrate measurable impact and prepare for upcoming launches. Year 1 Victory Lap
Support brand awareness and consideration growth. Execute campaigns for key model launches. Ensure creative consistency across channels. Deliver production efficiency and accuracy. Amplify brand opinion and NPS. Ready to Join The Team? You Should Have
5+ years of experience in brand management, advertising, or integrated marketing communications with 1+ years of people management/leadership experience. Proven ability to translate brand strategy into high‑impact advertising campaigns. Strong understanding of media planning and creative alignment across paid and owned channels. Exceptional storytelling skills with a focus on cohesive brand and product narratives. Experience managing agencies and production vendors through creative development and delivery. Skilled in leading cross‑functional teams and coordinating campaign execution from briefing to post‑production. Detail‑oriented with a commitment to brand consistency, compliance, and quality. Extra Horsepower (Profile Differentiators)
Experience managing integrated campaigns across multiple channels with automotive or consumer brand exposure. Strong creative judgment and ability to translate strategic briefs into compelling executions. Comfort with agency management, production workflows, and budget tracking. A collaborative spirit with a bias for action, and a passion for brand storytelling that connects emotionally with consumers. Why Join Us
Team Growth & Recognition: We’re fostering a culture of internal mobility, creativity, and collaboration. Several team members have recently taken on new challenges, and we’re committed to supporting career development through meaningful work and shared success. It’s a great time to join a team that values both performance and play. Momentum 2030 Activation: We’re bringing Mitsubishi’s challenger brand spirit to life through bold, attention‑grabbing campaigns and regional activations that are gaining traction with dealers and consumers. Elevated Creative Partnerships: Our agency relationships are evolving to deliver more integrated, data‑informed, and emotionally resonant work. This role will be at the center of that transformation. Pay Transparency
The base salary for this position ranges between $120,000 to $130,000. In addition to base salary, we offer a comprehensive benefits package including 401(k) with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits. Perks And Benefits
Family First: Comprehensive healthcare coverage, including medical, dental, and vision plans. Be a Proud Mitsubishi Ambassador: Discounted Employee Lease Car program covering insurance, maintenance, and registration fees, with no down payment or credit check required. Drive with Perks: Monthly car allowance, contingent upon a satisfactory driving record. Secure Your Future: 401(k) with company match and annual contributions based on years of service. Fuel Your Growth: Professional development opportunities, including training, tuition reimbursement, and employee resource groups. Take Time for Yourself: Up to 30 days of paid time off, including holidays, vacation, and other leave options. Hybrid Working Environment: Remote (2 days) and in‑office (3 days) work at our modern office in Franklin, TN. Thrive in an Open Environment: Collaborative workspace where ideas flow freely. The MMC Way
Think of Our Customers, Strengthen Trust Enrich Society Welcome All Facts, Share Difficult News First Conduct and Challenge Yourself Professionally Respect All, Work as a Broader Team Diversity And How To Apply
At MMNA, we embrace diverse perspectives and experiences. Our application process champions inclusion and equity. We invite applicants even if the profile doesn’t precisely match the job description. We will inform you within 7 business days of receipt. We are an equal‑opportunity employer and welcome applicants with disabilities. Reasonable accommodations are available; contact mmna‑talent_acquisition@na.mitsubishi-motors.com. Mitsubishi Motors is proud to be an equal‑opportunity employer, committed to fostering a diverse workplace.
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Join to apply for the Marketing Brand Manager role at Mitsubishi Motors North America, Inc. Join the Mitsubishi Motors North America (MMNA) Team! At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting‑edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment. Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward‑thinking team that values diversity, creativity, and continuous improvement. At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional. Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile. About The Job
To support the brand strategy across national and regional advertising initiatives at MMNA. As we build our brand narrative across paid and owned channels, we need a dedicated Brand Manager to ensure seamless storytelling, flawless execution, agency coordination, and brand consistency. This position fills a critical gap between strategic planning and day‑to‑day campaign delivery. This role reports to the VP & Chief Marketing Officer. Role Summary
This role is responsible for translating MMNA’s overarching brand and communications strategies into compelling advertising executions that drive awareness, engagement, and lead generation. It involves aligning creative development with media strategy to ensure the right message reaches the right audience at the right time. The role crafts a cohesive brand and product narrative across all campaigns, manages agency and production workflows from briefing through delivery, and oversees campaign launches from concept to post‑production. As a steward of our brand voice, the role ensures all consumer‑facing content is consistent, compliant, and impactful across channels. As a Brand Manager, You Will
Translate Communications Strategy into Advertising Execution: Convert overarching brand and communications strategies into integrated, high‑impact advertising campaigns that drive awareness, engagement, and lead generation. Align Creative with Media Strategy: Support the development of advertising that complements media plans, ensuring the right creative is delivered to the right audience at the right time. Craft a Cohesive Brand and Product Story: Ensure all advertising tells a unified story that reflects Mitsubishi’s brand strategy, product positioning, and customer promise. Lead Creative Development and Production Workflows: Manage agency partners and production vendors from briefing through delivery, ensuring timelines, budgets, and quality standards are met. Support Campaign Launches from Briefing to Post‑Production: Own the executional arc of campaign launches, coordinating internal and external teams to deliver assets on time and on brand. Ensure Brand Messaging Consistency and Compliance: Act as a steward of Mitsubishi’s brand voice, ensuring all consumer‑facing content is compelling, compliant, and consistent across channels. Measuring Your Momentum
First 90 Days – Getting Up To Speed: Build foundational knowledge, relationships, and visibility into current workflows. Take ownership of campaign execution and lead creative development for active initiatives. Demonstrate measurable impact and prepare for upcoming launches. Year 1 Victory Lap
Support brand awareness and consideration growth. Execute campaigns for key model launches. Ensure creative consistency across channels. Deliver production efficiency and accuracy. Amplify brand opinion and NPS. Ready to Join The Team? You Should Have
5+ years of experience in brand management, advertising, or integrated marketing communications with 1+ years of people management/leadership experience. Proven ability to translate brand strategy into high‑impact advertising campaigns. Strong understanding of media planning and creative alignment across paid and owned channels. Exceptional storytelling skills with a focus on cohesive brand and product narratives. Experience managing agencies and production vendors through creative development and delivery. Skilled in leading cross‑functional teams and coordinating campaign execution from briefing to post‑production. Detail‑oriented with a commitment to brand consistency, compliance, and quality. Extra Horsepower (Profile Differentiators)
Experience managing integrated campaigns across multiple channels with automotive or consumer brand exposure. Strong creative judgment and ability to translate strategic briefs into compelling executions. Comfort with agency management, production workflows, and budget tracking. A collaborative spirit with a bias for action, and a passion for brand storytelling that connects emotionally with consumers. Why Join Us
Team Growth & Recognition: We’re fostering a culture of internal mobility, creativity, and collaboration. Several team members have recently taken on new challenges, and we’re committed to supporting career development through meaningful work and shared success. It’s a great time to join a team that values both performance and play. Momentum 2030 Activation: We’re bringing Mitsubishi’s challenger brand spirit to life through bold, attention‑grabbing campaigns and regional activations that are gaining traction with dealers and consumers. Elevated Creative Partnerships: Our agency relationships are evolving to deliver more integrated, data‑informed, and emotionally resonant work. This role will be at the center of that transformation. Pay Transparency
The base salary for this position ranges between $120,000 to $130,000. In addition to base salary, we offer a comprehensive benefits package including 401(k) with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits. Perks And Benefits
Family First: Comprehensive healthcare coverage, including medical, dental, and vision plans. Be a Proud Mitsubishi Ambassador: Discounted Employee Lease Car program covering insurance, maintenance, and registration fees, with no down payment or credit check required. Drive with Perks: Monthly car allowance, contingent upon a satisfactory driving record. Secure Your Future: 401(k) with company match and annual contributions based on years of service. Fuel Your Growth: Professional development opportunities, including training, tuition reimbursement, and employee resource groups. Take Time for Yourself: Up to 30 days of paid time off, including holidays, vacation, and other leave options. Hybrid Working Environment: Remote (2 days) and in‑office (3 days) work at our modern office in Franklin, TN. Thrive in an Open Environment: Collaborative workspace where ideas flow freely. The MMC Way
Think of Our Customers, Strengthen Trust Enrich Society Welcome All Facts, Share Difficult News First Conduct and Challenge Yourself Professionally Respect All, Work as a Broader Team Diversity And How To Apply
At MMNA, we embrace diverse perspectives and experiences. Our application process champions inclusion and equity. We invite applicants even if the profile doesn’t precisely match the job description. We will inform you within 7 business days of receipt. We are an equal‑opportunity employer and welcome applicants with disabilities. Reasonable accommodations are available; contact mmna‑talent_acquisition@na.mitsubishi-motors.com. Mitsubishi Motors is proud to be an equal‑opportunity employer, committed to fostering a diverse workplace.
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