The Cigna Group
Dental Sales Executive; O500 / North Florida (Hybrid)
The Cigna Group, Tampa, Florida, us, 33646
Role Summary
Aligned with a team of Cigna Healthcare Sales Professionals, the Dental Sales Executive (DSE) is positioned as the market leader for the dental and vision product for our Florida market supporting our Middle Market Buyer Group. Overall responsibilities are broadly defined in the categories of market strategy, new business development, client retention, training / coaching and product expertise. S / he is expected to ensure the successful attainment of all assigned membership and profitability goals in the assigned territory. Key factors for success include a strong sales orientation, a powerful inclination to influence the actions and results of others, superior personal credibility and demonstrated expertise in the delivery of Cigna's dental and vision products. In driving market success, the DSE must possess and capitalize on an enduring capacity to understand, assimilate, and effectively promulgate complicated product features and advantages to peers. This is critical because of a constantly changing market environment, along with continually evolving competitive responses from Cigna Dental and Vision. In most instances, the DSE operates quite independently, with only broad management direction from local sales management and with support and development from the Dental organization.
Market Strategy Responsibilities
Use insight into customer needs, local competitive landscape and independent judgment to work with the Dental and Vision Organization to drive industry leading Dental and Vision Products, Networks and Pricing.
Work in conjunction with aligned Cigna Healthcare sales team; develop and implement short and long-term sales strategies for local market; focus on brokers / consultants as well as industry (i.e. Government Sector).
Annually develop an individual business plan, providing a clear path to the attainment of profitable membership growth;
Assume singular responsibility for overall market results, balancing membership needs and profit levers
Operate as the liaison between the market’s sales team and the Dental and Vision Organization, reporting progress against plan, identifying gaps, and directing action to avoid future shortfalls
Fulfill all perceived information needs expressed by Market Growth Leaders; this includes pricing competitiveness review, network competitiveness, etc.
Make determinations as to proper use of limited resources, particularly in area of network recruitment and management
Sales Key Responsibilities
Meet or exceed new business goals for assigned territory
Maintain visibility among brokers / consultants throughout the year; demonstrate a strong understanding of their perspective and their needs; actively promote the Dental Value Proposition
Work in conjunction with aligned Cigna Healthcare sales team to maximize the volume of Dental new business opportunities generated by the producer community; suggest alternative strategies as deemed necessary
In consultation with aligned Cigna Healthcare Client Managers, develop and execute on a comprehensive Dental Y upsell strategy
Build collaborative partnerships by actively participating in local market management discussions (e.g., growth calls, local strategy development meetings, etc.)
Understand competitive and market-level dynamics and implications; independently recognize those that must be brought back to Dental Senior Management Team
Training / Coaching Key Responsibilities
Maintain all-encompassing knowledge and proficiency in Cigna Dental’s products and capabilities; accomplish this through attendance and active participation in ongoing monthly dental information sessions, monthly dental operating results reviews, training programs, etc.
Maintain a tight connection between the Cigna Dental Organization and the aligned Cigna Healthcare sales team; promulgate the Value Proposition, emerging competitive information, and any other new information which helps to drive sales and reinforces partnership
Ensure 100% satisfaction of local Market management in terms of ability of sales team to understand effectively deliver Dental Value Proposition
Provide dental updates and training to CIGNA Healthcare sales partners, Producers and Clients
Through superior coaching skills, aggressively and proactively promote new dental products and features (i.e. transparency tools, Innovations Member Outreach, etc.); provide ongoing coaching to the Cigna Healthcare sales partners on Dental product positioning and techniques on how to sell against top market competitors
Qualifications
College Degree or years equivalent related experience.
2+ years’ experience in Dental benefits highly preferred. Proven healthcare experience is required, managed dental sales experience is strongly preferred.
Ability to work very independently in a complex environment requiring “real time” judgment and discretion, strong analytical skills, common sense, decisiveness and assertiveness
Strong influence skills and ability to work cooperatively with others in a highly matrixed environment.
Excellent communication, customer service skills and sales negotiation skills.
Financial Savvy; membership growth orientation
Excellent interpersonal, communication and negotiation skills, including well-honed public speaking, presentation and writing skills.
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Market Strategy Responsibilities
Use insight into customer needs, local competitive landscape and independent judgment to work with the Dental and Vision Organization to drive industry leading Dental and Vision Products, Networks and Pricing.
Work in conjunction with aligned Cigna Healthcare sales team; develop and implement short and long-term sales strategies for local market; focus on brokers / consultants as well as industry (i.e. Government Sector).
Annually develop an individual business plan, providing a clear path to the attainment of profitable membership growth;
Assume singular responsibility for overall market results, balancing membership needs and profit levers
Operate as the liaison between the market’s sales team and the Dental and Vision Organization, reporting progress against plan, identifying gaps, and directing action to avoid future shortfalls
Fulfill all perceived information needs expressed by Market Growth Leaders; this includes pricing competitiveness review, network competitiveness, etc.
Make determinations as to proper use of limited resources, particularly in area of network recruitment and management
Sales Key Responsibilities
Meet or exceed new business goals for assigned territory
Maintain visibility among brokers / consultants throughout the year; demonstrate a strong understanding of their perspective and their needs; actively promote the Dental Value Proposition
Work in conjunction with aligned Cigna Healthcare sales team to maximize the volume of Dental new business opportunities generated by the producer community; suggest alternative strategies as deemed necessary
In consultation with aligned Cigna Healthcare Client Managers, develop and execute on a comprehensive Dental Y upsell strategy
Build collaborative partnerships by actively participating in local market management discussions (e.g., growth calls, local strategy development meetings, etc.)
Understand competitive and market-level dynamics and implications; independently recognize those that must be brought back to Dental Senior Management Team
Training / Coaching Key Responsibilities
Maintain all-encompassing knowledge and proficiency in Cigna Dental’s products and capabilities; accomplish this through attendance and active participation in ongoing monthly dental information sessions, monthly dental operating results reviews, training programs, etc.
Maintain a tight connection between the Cigna Dental Organization and the aligned Cigna Healthcare sales team; promulgate the Value Proposition, emerging competitive information, and any other new information which helps to drive sales and reinforces partnership
Ensure 100% satisfaction of local Market management in terms of ability of sales team to understand effectively deliver Dental Value Proposition
Provide dental updates and training to CIGNA Healthcare sales partners, Producers and Clients
Through superior coaching skills, aggressively and proactively promote new dental products and features (i.e. transparency tools, Innovations Member Outreach, etc.); provide ongoing coaching to the Cigna Healthcare sales partners on Dental product positioning and techniques on how to sell against top market competitors
Qualifications
College Degree or years equivalent related experience.
2+ years’ experience in Dental benefits highly preferred. Proven healthcare experience is required, managed dental sales experience is strongly preferred.
Ability to work very independently in a complex environment requiring “real time” judgment and discretion, strong analytical skills, common sense, decisiveness and assertiveness
Strong influence skills and ability to work cooperatively with others in a highly matrixed environment.
Excellent communication, customer service skills and sales negotiation skills.
Financial Savvy; membership growth orientation
Excellent interpersonal, communication and negotiation skills, including well-honed public speaking, presentation and writing skills.
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