Hexagon Geosystems
Demand Generation Leader – Americas Stationary Products
Hexagon Geosystems, Irvine, California, United States, 92713
Job Title:
Demand Generation Leader – Americas Stationary Products
Job Purpose/Overview:
Lead a high-performing regional marketing team across the U.S., Canada and Latin America to drive demand generation for Hexagon's stationary device portfolio. Own the regional growth engine, integrating demand generation, paid media, PR and content into a unified model that delivers measurable business impact.
Responsibilities
Lead marketing strategy and execution across the Americas, delivering measurable impact on pipeline creation, conversion and revenue acceleration.
Own all regional demand generation campaigns, collaborating with the Global Head of Demand Generation on evergreen nurture programs and shared global workflows.
Advance Hexagon's goal of 75% autonomous campaigns by 2026, leveraging automation and AI for speed and scale.
Drive ABX programs – with special emphasis on LATAM – to expand engagement across full buying groups.
Manage paid media and PPC performance, overseeing agency partners to maximize ROI and lead quality.
Oversee regional PR and content strategy, ensuring alignment with divisional priorities and measurable contribution to pipeline influence.
Define and track KPIs: pipeline influence, conversion rates, ABX engagement, and ROI, using tools such as 6sense, Drift, Jasper, and People.ai.
Lead and mentor a multi‑functional team across campaigns, PR, content, partners and field marketing, fostering a culture of accountability and innovation.
Partner cross‑functionally with Sales, Product Marketing and Operations to align go‑to‑market execution and drive predictable results.
Qualifications
10+ years in B2B demand generation or integrated marketing within manufacturing technologies, industrial automation or related highly technical sectors.
Proven ability to lead and develop high‑performing teams across multiple geographies and disciplines.
Strong command of demand generation, ABX, campaign orchestration, digital performance marketing and PR/content integration.
Hands‑on experience managing paid media agencies and executing data‑driven programs that deliver measurable impact.
Experience in both large enterprises and entrepreneurial environments preferred.
High curiosity for modern marketing technologies and AI tools (6sense, Drift, Jasper.ai, RevOps platforms, etc.).
Analytical thinker with strong business acumen and ability to connect marketing activity to revenue outcomes.
Excellent communicator and collaborator, effective in a global, matrixed environment.
Work Environment
Office setting with occasional travel.
Mobility and lifting requirements as needed.
Communication needs include verbal and written proficiency.
Vision and manual dexterity requirements for computer work.
Remote/Location Hybrid or fully remote in the U.S. Eligible candidates must be based in the U.S.
About Hexagon Hexagon is a global leader in sensor, software and autonomous solutions, providing manufacturing intelligence to make production smarter and more efficient.
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Demand Generation Leader – Americas Stationary Products
Job Purpose/Overview:
Lead a high-performing regional marketing team across the U.S., Canada and Latin America to drive demand generation for Hexagon's stationary device portfolio. Own the regional growth engine, integrating demand generation, paid media, PR and content into a unified model that delivers measurable business impact.
Responsibilities
Lead marketing strategy and execution across the Americas, delivering measurable impact on pipeline creation, conversion and revenue acceleration.
Own all regional demand generation campaigns, collaborating with the Global Head of Demand Generation on evergreen nurture programs and shared global workflows.
Advance Hexagon's goal of 75% autonomous campaigns by 2026, leveraging automation and AI for speed and scale.
Drive ABX programs – with special emphasis on LATAM – to expand engagement across full buying groups.
Manage paid media and PPC performance, overseeing agency partners to maximize ROI and lead quality.
Oversee regional PR and content strategy, ensuring alignment with divisional priorities and measurable contribution to pipeline influence.
Define and track KPIs: pipeline influence, conversion rates, ABX engagement, and ROI, using tools such as 6sense, Drift, Jasper, and People.ai.
Lead and mentor a multi‑functional team across campaigns, PR, content, partners and field marketing, fostering a culture of accountability and innovation.
Partner cross‑functionally with Sales, Product Marketing and Operations to align go‑to‑market execution and drive predictable results.
Qualifications
10+ years in B2B demand generation or integrated marketing within manufacturing technologies, industrial automation or related highly technical sectors.
Proven ability to lead and develop high‑performing teams across multiple geographies and disciplines.
Strong command of demand generation, ABX, campaign orchestration, digital performance marketing and PR/content integration.
Hands‑on experience managing paid media agencies and executing data‑driven programs that deliver measurable impact.
Experience in both large enterprises and entrepreneurial environments preferred.
High curiosity for modern marketing technologies and AI tools (6sense, Drift, Jasper.ai, RevOps platforms, etc.).
Analytical thinker with strong business acumen and ability to connect marketing activity to revenue outcomes.
Excellent communicator and collaborator, effective in a global, matrixed environment.
Work Environment
Office setting with occasional travel.
Mobility and lifting requirements as needed.
Communication needs include verbal and written proficiency.
Vision and manual dexterity requirements for computer work.
Remote/Location Hybrid or fully remote in the U.S. Eligible candidates must be based in the U.S.
About Hexagon Hexagon is a global leader in sensor, software and autonomous solutions, providing manufacturing intelligence to make production smarter and more efficient.
#J-18808-Ljbffr