Upbit-LA LLC
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Job Title Vice President of Global Marketing (VP, Global Marketing)
Reporting to Chief Executive Officer (CEO)
Company Introduction Upbit is a globally leading digital asset exchange, renowned for its security, innovation, and reliability. Founded in 2017, Upbit operates under Dunamu Inc., one of South Korea’s most trusted fintech companies. The platform provides a wide range of crypto trading services, including spot trading, staking, institutional solutions, and blockchain ecosystem development — serving millions of users across Asia, Europe, and emerging global markets.
As part of its strategic expansion, Upbit is establishing a new regional headquarters in Los Angeles to accelerate growth across the Americas. The U.S. subsidiary will focus on advancing brand presence, global marketing, and user engagement, supporting both retail and institutional adoption in the evolving digital asset economy.
Job Overview The Vice President of Global Marketing (VP, Global Marketing) will serve as a core member of Upbit’s global executive leadership team, responsible for developing and executing comprehensive marketing strategies that strengthen brand equity, accelerate user growth, and enhance global market visibility.
Reporting directly to the CEO, this executive will lead global marketing, communications, branding, and community engagement efforts — ensuring consistency of message and excellence of execution across all markets.
The ideal candidate is a strategic and data‑driven marketing leader with deep experience in fintech, blockchain, or high‑growth technology sectors. They will possess a proven ability to scale global marketing operations, inspire creativity, and deliver measurable growth through integrated digital and institutional marketing programs.
Key Responsibilities
Develop and execute Upbit’s global marketing strategy, aligning brand positioning with business growth objectives and market expansion priorities.
Serve as a trusted strategic partner to the CEO and executive team, providing insights on market trends, user behavior, and brand performance.
Oversee all marketing disciplines — including brand strategy, digital marketing, partnerships, communications, and performance analytics.
Define global marketing KPIs, campaign objectives, and ROI metrics to ensure data‑driven decision‑making and accountability.
Elevate Upbit’s global brand presence as a trusted, innovative, and compliant digital asset exchange.
Build partnerships with influencers, media, and industry stakeholders to amplify Upbit’s visibility in key markets.
Design and execute integrated go‑to‑market (GTM) strategies for new product launches, partnerships, and institutional offerings.
Represent Upbit at major fintech, blockchain, and investment conferences, strengthening brand leadership and visibility.
Oversee global user growth campaigns leveraging digital advertising, SEO/SEM, social media, and community engagement.
Partner with product and data teams to develop personalized marketing journeys based on behavioral analytics and lifecycle insights.
Implement loyalty programs, referral systems, and content marketing initiatives that increase retention and user advocacy.
Build and optimize marketing automation frameworks to enhance scalability and efficiency.
Utilize analytics, AI, and predictive models to measure marketing performance and customer sentiment.
Provide data‑driven insights to shape investment allocation across channels and geographies.
Collaborate with finance and strategy teams to ensure marketing investments drive measurable business outcomes.
Partner closely with product, operations, and technology teams to align marketing strategies with product innovation and business goals.
Lead, mentor, and inspire a global team of marketing professionals, fostering creativity, collaboration, and excellence.
Champion ethical, compliant, and inclusive marketing practices across all global initiatives.
Qualifications
Over 20 years of progressive experience in marketing, growth, or brand leadership, including senior executive roles in fintech, blockchain, or digital technology sectors.
Proven success in scaling global marketing operations and driving measurable user or revenue growth.
Deep understanding of digital marketing channels, customer acquisition models, and brand management in regulated markets.
Strong experience in international market expansion, multi‑channel strategy, and cross‑cultural communication.
Exceptional leadership, storytelling, and analytical skills, with the ability to inspire diverse global teams.
Bachelor’s degree in marketing, business, or communications required; MBA or advanced degree preferred.
Core Competencies
Strategic Vision: Define and lead global marketing initiatives aligned with corporate goals.
Brand Leadership: Build trusted, differentiated, and globally recognized brands.
Growth Mindset: Design scalable user acquisition and retention strategies.
Analytical Rigor: Leverage data and insights to drive marketing performance.
Innovation & Agility: Integrate new technologies and channels into marketing ecosystems.
Global Leadership: Communicate and build teams across cultures.
Expected Outcomes (12–18 Months)
Establish a unified, high‑impact global marketing framework supporting Upbit’s brand and growth ambitions.
Achieve significant user and institutional growth in the Americas and other strategic markets.
Strengthen brand awareness, trust, and engagement through consistent and innovative campaigns.
Position Upbit as a top global exchange recognized for its innovation, integrity, and customer focus.
Seniority Level Executive
Employment Type Full‑time
Job Function Marketing and Sales
Benefits & Compensation
Competitive executive compensation with performance‑based incentives.
Long‑term equity and profit‑sharing programs.
Comprehensive health, insurance, and retirement benefits.
Executive relocation and onboarding assistance.
Opportunities to represent Upbit at leading global blockchain and fintech conferences.
Application Information To apply, please submit your résumé and cover letter through the Upbit careers portal.
#J-18808-Ljbffr
Job Title Vice President of Global Marketing (VP, Global Marketing)
Reporting to Chief Executive Officer (CEO)
Company Introduction Upbit is a globally leading digital asset exchange, renowned for its security, innovation, and reliability. Founded in 2017, Upbit operates under Dunamu Inc., one of South Korea’s most trusted fintech companies. The platform provides a wide range of crypto trading services, including spot trading, staking, institutional solutions, and blockchain ecosystem development — serving millions of users across Asia, Europe, and emerging global markets.
As part of its strategic expansion, Upbit is establishing a new regional headquarters in Los Angeles to accelerate growth across the Americas. The U.S. subsidiary will focus on advancing brand presence, global marketing, and user engagement, supporting both retail and institutional adoption in the evolving digital asset economy.
Job Overview The Vice President of Global Marketing (VP, Global Marketing) will serve as a core member of Upbit’s global executive leadership team, responsible for developing and executing comprehensive marketing strategies that strengthen brand equity, accelerate user growth, and enhance global market visibility.
Reporting directly to the CEO, this executive will lead global marketing, communications, branding, and community engagement efforts — ensuring consistency of message and excellence of execution across all markets.
The ideal candidate is a strategic and data‑driven marketing leader with deep experience in fintech, blockchain, or high‑growth technology sectors. They will possess a proven ability to scale global marketing operations, inspire creativity, and deliver measurable growth through integrated digital and institutional marketing programs.
Key Responsibilities
Develop and execute Upbit’s global marketing strategy, aligning brand positioning with business growth objectives and market expansion priorities.
Serve as a trusted strategic partner to the CEO and executive team, providing insights on market trends, user behavior, and brand performance.
Oversee all marketing disciplines — including brand strategy, digital marketing, partnerships, communications, and performance analytics.
Define global marketing KPIs, campaign objectives, and ROI metrics to ensure data‑driven decision‑making and accountability.
Elevate Upbit’s global brand presence as a trusted, innovative, and compliant digital asset exchange.
Build partnerships with influencers, media, and industry stakeholders to amplify Upbit’s visibility in key markets.
Design and execute integrated go‑to‑market (GTM) strategies for new product launches, partnerships, and institutional offerings.
Represent Upbit at major fintech, blockchain, and investment conferences, strengthening brand leadership and visibility.
Oversee global user growth campaigns leveraging digital advertising, SEO/SEM, social media, and community engagement.
Partner with product and data teams to develop personalized marketing journeys based on behavioral analytics and lifecycle insights.
Implement loyalty programs, referral systems, and content marketing initiatives that increase retention and user advocacy.
Build and optimize marketing automation frameworks to enhance scalability and efficiency.
Utilize analytics, AI, and predictive models to measure marketing performance and customer sentiment.
Provide data‑driven insights to shape investment allocation across channels and geographies.
Collaborate with finance and strategy teams to ensure marketing investments drive measurable business outcomes.
Partner closely with product, operations, and technology teams to align marketing strategies with product innovation and business goals.
Lead, mentor, and inspire a global team of marketing professionals, fostering creativity, collaboration, and excellence.
Champion ethical, compliant, and inclusive marketing practices across all global initiatives.
Qualifications
Over 20 years of progressive experience in marketing, growth, or brand leadership, including senior executive roles in fintech, blockchain, or digital technology sectors.
Proven success in scaling global marketing operations and driving measurable user or revenue growth.
Deep understanding of digital marketing channels, customer acquisition models, and brand management in regulated markets.
Strong experience in international market expansion, multi‑channel strategy, and cross‑cultural communication.
Exceptional leadership, storytelling, and analytical skills, with the ability to inspire diverse global teams.
Bachelor’s degree in marketing, business, or communications required; MBA or advanced degree preferred.
Core Competencies
Strategic Vision: Define and lead global marketing initiatives aligned with corporate goals.
Brand Leadership: Build trusted, differentiated, and globally recognized brands.
Growth Mindset: Design scalable user acquisition and retention strategies.
Analytical Rigor: Leverage data and insights to drive marketing performance.
Innovation & Agility: Integrate new technologies and channels into marketing ecosystems.
Global Leadership: Communicate and build teams across cultures.
Expected Outcomes (12–18 Months)
Establish a unified, high‑impact global marketing framework supporting Upbit’s brand and growth ambitions.
Achieve significant user and institutional growth in the Americas and other strategic markets.
Strengthen brand awareness, trust, and engagement through consistent and innovative campaigns.
Position Upbit as a top global exchange recognized for its innovation, integrity, and customer focus.
Seniority Level Executive
Employment Type Full‑time
Job Function Marketing and Sales
Benefits & Compensation
Competitive executive compensation with performance‑based incentives.
Long‑term equity and profit‑sharing programs.
Comprehensive health, insurance, and retirement benefits.
Executive relocation and onboarding assistance.
Opportunities to represent Upbit at leading global blockchain and fintech conferences.
Application Information To apply, please submit your résumé and cover letter through the Upbit careers portal.
#J-18808-Ljbffr