People Inc.
Creative Director, Revenue
Role: Creative lead for the Beauty, Style and Entertainment Revenue team, overseeing design, art direction, and copywriting. This position sits within People Inc.’s custom content studio, Studio at People Inc., but directs creative direction across all revenue‑aligned touchpoints to drive client revenue and measurable campaign performance.
Hybrid 3× a week – NYC In‑office expectations: Hybrid; remote work permitted up to two days per week.
Essential Job Functions 45% Creative and Strategic Leadership
Direct, edit and approve art and copy across all revenue‑aligned touchpoints, ensuring standards of quality are met and exceeded.
Establish and maintain creative project timelines and ensure deliverables and deadlines are met.
Innovate low‑cost, high‑impact visual offerings, including collage, animation, illustration, photography and more.
Implement and manage organizational templates and matrices for effective creative handoff from writers to designers, developers and ad operations.
Build and evolve processes relating to creation and handoff of deliverables.
Problem‑solve between and within various internal teams, external vendors, and editorial counterparts.
Effectively communicate creative vision and direction to both internal teams and external partners.
30% Creative Accountability and Output
Accountable for creative quality and efficacy of all projects, ensuring the output measurably drives client ROI and supports business goals.
Define the creative vision and departmental standard for design, art direction and copywriting for digital, print and experiential campaigns.
Lead execution of pre‑sale mocks and post‑sale creative for digital (desktop, mobile) social and print programs.
Take an active role in the brainstorm process with marketing and production, leading custom shoot, graphic design and editorial strategy across high‑impact content experiences.
Oversee native content and editorial photoshoots, creating briefing materials, sourcing production vendors, and managing every creative touchpoint from ideation through retouching and launch.
Manage creative budgets with conservatism, efficiency and accuracy.
Oversee projects involving custom photography, managing photographers, stylists, makeup artists, hairstylists, prop stylists, retouchers, caterers and more.
Consistently elevate visual storytelling, remaining accountable to advertiser needs and advocating for the client’s best interest.
Effectively consume, distill, and address client feedback in a professional, timely, and solution‑oriented manner.
25% People Management
Support, mentor and evolve a team of 5+ creatives across design, development and copy into a high‑performing team capable of overseeing 35+ simultaneous programs.
Foster a culture of creativity, cross‑functional collaboration, inclusion and accountability, inspiring a team towards best‑in‑class execution.
Set the standard of creative quality while balancing the demands of increasing profit margins and revenue goals.
Mentor, train and support junior team members, developing their creative sensibility, aesthetic and creative writing skills.
All other duties as assigned.
Minimum Qualifications and Job Requirements Education
Bachelor’s degree preferred or equivalent training/experience.
Experience
Minimum 8 years in media, fashion, beauty, entertainment, editorial, production or similar.
Specific Knowledge, Skills and Abilities
Expert in Adobe Creative Cloud, Figma, Google Suite, motion graphics and illustration.
Accomplished design skills: composition, typography, color and image selection at a luxury tone.
Excellent grammar, editing and proofreading skills with attention to detail for high‑stakes presentations.
Strong organizational skills, able to meet deadlines under pressure.
Quick learner on evolving ad product slate.
Passion for people management and development, ideally with management training.
Travel Required (Approximate): 20%
Equal Employment Opportunity People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity, expression, genetic information, marital status, public assistance status, veteran status or any other characteristic protected by law. Reasonable accommodations provided for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program; for more info, see https://www.e-verify.gov/employees.
Pay Range Salary: New York: $135,000.00 – $160,000.00.
Benefits All compensation may include annual bonuses and short‑ and long‑term incentives. People Inc. offers medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, life and disability insurance, ambulance, and other voluntary benefits. Pay and benefits vary by role and location.
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Hybrid 3× a week – NYC In‑office expectations: Hybrid; remote work permitted up to two days per week.
Essential Job Functions 45% Creative and Strategic Leadership
Direct, edit and approve art and copy across all revenue‑aligned touchpoints, ensuring standards of quality are met and exceeded.
Establish and maintain creative project timelines and ensure deliverables and deadlines are met.
Innovate low‑cost, high‑impact visual offerings, including collage, animation, illustration, photography and more.
Implement and manage organizational templates and matrices for effective creative handoff from writers to designers, developers and ad operations.
Build and evolve processes relating to creation and handoff of deliverables.
Problem‑solve between and within various internal teams, external vendors, and editorial counterparts.
Effectively communicate creative vision and direction to both internal teams and external partners.
30% Creative Accountability and Output
Accountable for creative quality and efficacy of all projects, ensuring the output measurably drives client ROI and supports business goals.
Define the creative vision and departmental standard for design, art direction and copywriting for digital, print and experiential campaigns.
Lead execution of pre‑sale mocks and post‑sale creative for digital (desktop, mobile) social and print programs.
Take an active role in the brainstorm process with marketing and production, leading custom shoot, graphic design and editorial strategy across high‑impact content experiences.
Oversee native content and editorial photoshoots, creating briefing materials, sourcing production vendors, and managing every creative touchpoint from ideation through retouching and launch.
Manage creative budgets with conservatism, efficiency and accuracy.
Oversee projects involving custom photography, managing photographers, stylists, makeup artists, hairstylists, prop stylists, retouchers, caterers and more.
Consistently elevate visual storytelling, remaining accountable to advertiser needs and advocating for the client’s best interest.
Effectively consume, distill, and address client feedback in a professional, timely, and solution‑oriented manner.
25% People Management
Support, mentor and evolve a team of 5+ creatives across design, development and copy into a high‑performing team capable of overseeing 35+ simultaneous programs.
Foster a culture of creativity, cross‑functional collaboration, inclusion and accountability, inspiring a team towards best‑in‑class execution.
Set the standard of creative quality while balancing the demands of increasing profit margins and revenue goals.
Mentor, train and support junior team members, developing their creative sensibility, aesthetic and creative writing skills.
All other duties as assigned.
Minimum Qualifications and Job Requirements Education
Bachelor’s degree preferred or equivalent training/experience.
Experience
Minimum 8 years in media, fashion, beauty, entertainment, editorial, production or similar.
Specific Knowledge, Skills and Abilities
Expert in Adobe Creative Cloud, Figma, Google Suite, motion graphics and illustration.
Accomplished design skills: composition, typography, color and image selection at a luxury tone.
Excellent grammar, editing and proofreading skills with attention to detail for high‑stakes presentations.
Strong organizational skills, able to meet deadlines under pressure.
Quick learner on evolving ad product slate.
Passion for people management and development, ideally with management training.
Travel Required (Approximate): 20%
Equal Employment Opportunity People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity, expression, genetic information, marital status, public assistance status, veteran status or any other characteristic protected by law. Reasonable accommodations provided for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program; for more info, see https://www.e-verify.gov/employees.
Pay Range Salary: New York: $135,000.00 – $160,000.00.
Benefits All compensation may include annual bonuses and short‑ and long‑term incentives. People Inc. offers medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, life and disability insurance, ambulance, and other voluntary benefits. Pay and benefits vary by role and location.
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