BankTalent HQ
Lead Marketing Strategist (Consumer Banking) - Midvale, UT
BankTalent HQ, Midvale, Utah, United States, 84047
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.
And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we’re committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something special—a dynamic, in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we’re reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn’t just another financial marketing role—it’s your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company‑matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you’re ready to create work that actually matters, we’re ready to review your application.
You bring the talent; we bring the opportunity.
We’re seeking a talented Lead Marketing Strategist for our go‑to‑market Consumer segment. This role is ideal for a strategic leader with deep experience in segment marketing, customer insights, and cross‑functional execution. You’ll be responsible for crafting and driving marketing strategies that resonate with small business owners, fuel growth, and differentiate our brand in a competitive landscape.
Key Responsibilities
Own and evolve the marketing strategy for the Small Business segment, grounded in customer insights, market trends, and business objectives
Go‑to‑Market Leadership will be responsible for end‑to‑end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs
Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives
Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI
Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution
Proven success in developing and launching marketing strategies for small business audiences
Strong analytical skills with the ability to translate data into strategic insights
Expert knowledge of internet/intranet websites, website design and web technologies
Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights; proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Excellent communication and stakeholder management skills
Experience working in matrixed organizations and influencing cross‑functional teams
Experience with CRM platforms, marketing automation tools, and data visualization preferred
Agile marketing or product marketing certification is a plus
This is an in‑office position—not a hybrid role.
Locations:
Midvale/Salt Lake City, UT or Houston, TX
Salary Ranges:
UT: $165,100 – $200,000; TX: $150,000 – $190,000
Benefits
Medical, Dental and Vision Insurance—START DAY ONE!
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year; employees are eligible for the program upon hire
#J-18808-Ljbffr
And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we’re committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something special—a dynamic, in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we’re reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn’t just another financial marketing role—it’s your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company‑matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you’re ready to create work that actually matters, we’re ready to review your application.
You bring the talent; we bring the opportunity.
We’re seeking a talented Lead Marketing Strategist for our go‑to‑market Consumer segment. This role is ideal for a strategic leader with deep experience in segment marketing, customer insights, and cross‑functional execution. You’ll be responsible for crafting and driving marketing strategies that resonate with small business owners, fuel growth, and differentiate our brand in a competitive landscape.
Key Responsibilities
Own and evolve the marketing strategy for the Small Business segment, grounded in customer insights, market trends, and business objectives
Go‑to‑Market Leadership will be responsible for end‑to‑end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs
Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives
Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI
Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution
Proven success in developing and launching marketing strategies for small business audiences
Strong analytical skills with the ability to translate data into strategic insights
Expert knowledge of internet/intranet websites, website design and web technologies
Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights; proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Excellent communication and stakeholder management skills
Experience working in matrixed organizations and influencing cross‑functional teams
Experience with CRM platforms, marketing automation tools, and data visualization preferred
Agile marketing or product marketing certification is a plus
This is an in‑office position—not a hybrid role.
Locations:
Midvale/Salt Lake City, UT or Houston, TX
Salary Ranges:
UT: $165,100 – $200,000; TX: $150,000 – $190,000
Benefits
Medical, Dental and Vision Insurance—START DAY ONE!
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year; employees are eligible for the program upon hire
#J-18808-Ljbffr