CoStar Group
Vice President, Marketing, Matterport
CoStar Group, Arlington, Virginia, United States, 22201
Responsibilities
Strategy & Leadership
Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives.
Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology.
Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption.
Go-to-Market Execution
Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership.
Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns.
Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy.
Data & Performance Management
Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement.
Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance.
Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives.
Brand & Market Presence
Build brand awareness, perception, and preference for Matterport across the commercial real estate sector.
Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs.
Ensure Matterport is recognized as the cutting-edge proptech solution within commercial real estate.
Team & Organizational Development
Recruit, develop, and retain a diverse, high-performing marketing team.
Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group.
Collaborate closely with CoStar Group’s centralized Marketing Services and Operations teams to deliver best-in-class execution.
Qualifications
Bachelor’s degree required from an accredited, not-for-profit University or College.
15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries.
Proven success leading global marketing strategies for innovative products in high-growth companies.
Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning.
Demonstrated ability to translate market trends and customer insights into actionable strategies.
Strong business acumen and track record of delivering measurable business impact.
Superior communication, presentation, and stakeholder management skills, including executive-level influence.
Experience building and leading marketing teams in a complex, matrixed, $1B+ organization.
Strategic Vision : Ability to define and execute a long‑term vision that balances innovation with business outcomes.
Leadership & People Management : Proven ability to attract, develop, and inspire high‑performing teams.
Market Insight : Skilled at leveraging qualitative and quantitative data to anticipate market shifts and inform strategy.
Innovation Mindset : Creative and entrepreneurial thinker who embraces new ideas, technologies, and approaches.
Collaboration : Strong ability to work across functions in a highly matrixed environment.
Execution Excellence : Consistent record of delivering measurable results through integrated, scalable campaigns.
A track record of commitment to prior employers.
Preferred Skills and Qualifications
MBA or equivalent advanced degree.
Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms.
WHAT’S IN IT FOR YOU? When you join CoStar Group,you’llexperience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internaltraining,andtuition reimbursement.
Our benefits package includes (but is not limited to) :
Comprehensive healthcare coverage : Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirementplanwith matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and / or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
#J-18808-Ljbffr
Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives.
Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology.
Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption.
Go-to-Market Execution
Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership.
Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns.
Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy.
Data & Performance Management
Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement.
Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance.
Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives.
Brand & Market Presence
Build brand awareness, perception, and preference for Matterport across the commercial real estate sector.
Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs.
Ensure Matterport is recognized as the cutting-edge proptech solution within commercial real estate.
Team & Organizational Development
Recruit, develop, and retain a diverse, high-performing marketing team.
Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group.
Collaborate closely with CoStar Group’s centralized Marketing Services and Operations teams to deliver best-in-class execution.
Qualifications
Bachelor’s degree required from an accredited, not-for-profit University or College.
15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries.
Proven success leading global marketing strategies for innovative products in high-growth companies.
Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning.
Demonstrated ability to translate market trends and customer insights into actionable strategies.
Strong business acumen and track record of delivering measurable business impact.
Superior communication, presentation, and stakeholder management skills, including executive-level influence.
Experience building and leading marketing teams in a complex, matrixed, $1B+ organization.
Strategic Vision : Ability to define and execute a long‑term vision that balances innovation with business outcomes.
Leadership & People Management : Proven ability to attract, develop, and inspire high‑performing teams.
Market Insight : Skilled at leveraging qualitative and quantitative data to anticipate market shifts and inform strategy.
Innovation Mindset : Creative and entrepreneurial thinker who embraces new ideas, technologies, and approaches.
Collaboration : Strong ability to work across functions in a highly matrixed environment.
Execution Excellence : Consistent record of delivering measurable results through integrated, scalable campaigns.
A track record of commitment to prior employers.
Preferred Skills and Qualifications
MBA or equivalent advanced degree.
Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms.
WHAT’S IN IT FOR YOU? When you join CoStar Group,you’llexperience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internaltraining,andtuition reimbursement.
Our benefits package includes (but is not limited to) :
Comprehensive healthcare coverage : Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirementplanwith matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and / or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
#J-18808-Ljbffr