Zeta Global
Who We Are
Zeta Global (NYSE: ZETA) is an AI‑Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), we unify identity, intelligence, and omnichannel activation into a single platform, powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Director, Strategy As part of Zeta’s Audience Intelligence Platform’s (AIP) Strategy team, you will contribute to and lead work with Fortune 2000 marketers, both pre‑sale and post‑sale, helping them optimize marketing strategies and tactics with a focus on digital channels. Using your analytical skills and digital marketing experience, you will design and execute omni‑channel marketing and measurement campaigns to drive better marketing ROI. You will also develop, create, train, and evangelize new and existing digital strategy offerings throughout Zeta.
Responsibilities
Strategic consultation: Provide strategic marketing insights and data‑driven consulting to clients and internal teams.
Account expansion: Identify growth opportunities in existing accounts, moving from single‑channel to omni‑channel programs.
Business development: Support the Business Development team by building credibility for Zeta’s solutions and demonstrating results.
Client interface: Present and sell ideas to clients, partner with Business Development, and lead client‑facing demos.
Digital marketing strategy: Develop, measure, and optimize customer marketing programs across email, mobile, web, social, and other digital channels.
Measurement: Guide conversations around marketing measurement solutions such as incrementality, multi‑touch attribution, and media mix modeling.
Thought leadership: Communicate emerging digital marketing trends and best practices to clients and internal teams.
Internal coordination: Maintain relationships with adjacent teams to ensure seamless client experience.
Product roadmap: Advise product on platform gaps based on client needs and competitive solutions.
Qualifications
10+ years of client‑facing digital solutions experience, preferably in the digital marketing industry with ad tech and data experience.
2+ years of client‑facing experience in sales, business development, sales engineering, or solution consulting.
Strong knowledge of enterprise‑class digital/email marketing and/or programmatic/social media marketing, including technologies, vendor ecosystems, and industry trends.
Experience managing email, display, social, mobile, search, and/or affiliate programs.
Understanding of customer relationship marketing concepts and tactical approaches to acquisition and retention.
Knowledge of customer segmentation and modeling approaches is a plus.
Excellent verbal and written communication skills, with the ability to produce high‑quality decks and present with confidence to senior leaders.
Ability to manage multiple high‑priority projects in a fast‑paced environment.
High intellectual curiosity, drive, and proactivity.
Scrappiness and adaptability; learning to find solutions when all answers are not available.
Bachelor’s degree required; advanced degree preferred.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, pet insurance, and more
Salary Range The compensation range for this role is $130,000 – $150,000, depending on location and experience.
People & Culture at Zeta Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity, or expression. We are committed to building a workplace culture of trust and belonging, ensuring everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion at
Zeta ERGs .
#J-18808-Ljbffr
Director, Strategy As part of Zeta’s Audience Intelligence Platform’s (AIP) Strategy team, you will contribute to and lead work with Fortune 2000 marketers, both pre‑sale and post‑sale, helping them optimize marketing strategies and tactics with a focus on digital channels. Using your analytical skills and digital marketing experience, you will design and execute omni‑channel marketing and measurement campaigns to drive better marketing ROI. You will also develop, create, train, and evangelize new and existing digital strategy offerings throughout Zeta.
Responsibilities
Strategic consultation: Provide strategic marketing insights and data‑driven consulting to clients and internal teams.
Account expansion: Identify growth opportunities in existing accounts, moving from single‑channel to omni‑channel programs.
Business development: Support the Business Development team by building credibility for Zeta’s solutions and demonstrating results.
Client interface: Present and sell ideas to clients, partner with Business Development, and lead client‑facing demos.
Digital marketing strategy: Develop, measure, and optimize customer marketing programs across email, mobile, web, social, and other digital channels.
Measurement: Guide conversations around marketing measurement solutions such as incrementality, multi‑touch attribution, and media mix modeling.
Thought leadership: Communicate emerging digital marketing trends and best practices to clients and internal teams.
Internal coordination: Maintain relationships with adjacent teams to ensure seamless client experience.
Product roadmap: Advise product on platform gaps based on client needs and competitive solutions.
Qualifications
10+ years of client‑facing digital solutions experience, preferably in the digital marketing industry with ad tech and data experience.
2+ years of client‑facing experience in sales, business development, sales engineering, or solution consulting.
Strong knowledge of enterprise‑class digital/email marketing and/or programmatic/social media marketing, including technologies, vendor ecosystems, and industry trends.
Experience managing email, display, social, mobile, search, and/or affiliate programs.
Understanding of customer relationship marketing concepts and tactical approaches to acquisition and retention.
Knowledge of customer segmentation and modeling approaches is a plus.
Excellent verbal and written communication skills, with the ability to produce high‑quality decks and present with confidence to senior leaders.
Ability to manage multiple high‑priority projects in a fast‑paced environment.
High intellectual curiosity, drive, and proactivity.
Scrappiness and adaptability; learning to find solutions when all answers are not available.
Bachelor’s degree required; advanced degree preferred.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, pet insurance, and more
Salary Range The compensation range for this role is $130,000 – $150,000, depending on location and experience.
People & Culture at Zeta Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity, or expression. We are committed to building a workplace culture of trust and belonging, ensuring everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion at
Zeta ERGs .
#J-18808-Ljbffr