Southern Methodist University
Director of Trademarks and Licensing
Southern Methodist University, Dallas, Texas, United States, 75215
Join to apply for the
Director of Trademarks and Licensing
role at
Southern Methodist University .
Salary commensurate with experience and qualifications.
About SMU
– SMU’s more than 12,000 diverse, high‑achieving students come from all 50 states and over 80 countries. The university offers small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree‑granting schools and maintains a data‑driven, supercomputing ecosystem that supports research excellence. Located in Dallas, the university provides a launch pad for global impact while upholding academic freedom and open inquiry.
About the Position
– This is an on‑campus, in‑person position. The Director of Trademarks and Licensing leads strategy, management, and daily operations of SMU’s collegiate trademark licensing program, protecting and promoting the university’s brand. The director serves as the primary campus contact for the use of the university brand on products, services, advertising, sponsorships, affinity programs and enforcement of intellectual property.
Responsibilities
Directly manage all aspects of SMU’s collegiate licensing program, including art approvals, licensee management, retailer liaison, and revenue forecasting.
Collaborate with athletic units to facilitate partnership use of university IP, including sponsors, retailers, NIL opportunities, and the official apparel partner.
Seek out co‑branding opportunities with retailers and licensees to augment revenue streams or enhance the SMU brand and develop an annual plan for proactive revenue growth.
Develop and enforce internal licensing practices and protocols.
Serve as project lead on licensing‑related special projects, including EA Sports products, collectibles, and other unique opportunities.
Coordinate campus travel as required across the Dallas‑Fort Worth region.
Qualifications
Education: Bachelor’s Degree required; Master’s preferred.
Experience: Minimum of five years in collegiate licensing, consumer products retail, sports marketing or related field. Corporate partnership or marketing sponsorship experience preferred. Project management experience desired.
Knowledge, Skills and Abilities: Strong interpersonal, verbal and written communication skills; ability to build relationships across the university and external partners; strong problem‑solving, organizational, planning and time‑management skills; understanding of trademark laws and basic contracts; negotiation experience; marketing skills; discretion and tact with confidentiality.
Physical and Environmental Demands
Sit for long periods of time.
Benefits SMU offers a broad, competitive array of health and related benefits, wellness programs, retirement plans, tuition benefits, and numerous professional development opportunities.
Location USA‑TX‑Dallas
Job Type Full‑time, Regular, Staff, Individual Contributor, Day Job.
Travel No travel beyond the Dallas‑Fort Worth region required.
Deadline to Apply The position is open until filled.
EEO Statement SMU is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation or gender identity and expression.
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Director of Trademarks and Licensing
role at
Southern Methodist University .
Salary commensurate with experience and qualifications.
About SMU
– SMU’s more than 12,000 diverse, high‑achieving students come from all 50 states and over 80 countries. The university offers small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree‑granting schools and maintains a data‑driven, supercomputing ecosystem that supports research excellence. Located in Dallas, the university provides a launch pad for global impact while upholding academic freedom and open inquiry.
About the Position
– This is an on‑campus, in‑person position. The Director of Trademarks and Licensing leads strategy, management, and daily operations of SMU’s collegiate trademark licensing program, protecting and promoting the university’s brand. The director serves as the primary campus contact for the use of the university brand on products, services, advertising, sponsorships, affinity programs and enforcement of intellectual property.
Responsibilities
Directly manage all aspects of SMU’s collegiate licensing program, including art approvals, licensee management, retailer liaison, and revenue forecasting.
Collaborate with athletic units to facilitate partnership use of university IP, including sponsors, retailers, NIL opportunities, and the official apparel partner.
Seek out co‑branding opportunities with retailers and licensees to augment revenue streams or enhance the SMU brand and develop an annual plan for proactive revenue growth.
Develop and enforce internal licensing practices and protocols.
Serve as project lead on licensing‑related special projects, including EA Sports products, collectibles, and other unique opportunities.
Coordinate campus travel as required across the Dallas‑Fort Worth region.
Qualifications
Education: Bachelor’s Degree required; Master’s preferred.
Experience: Minimum of five years in collegiate licensing, consumer products retail, sports marketing or related field. Corporate partnership or marketing sponsorship experience preferred. Project management experience desired.
Knowledge, Skills and Abilities: Strong interpersonal, verbal and written communication skills; ability to build relationships across the university and external partners; strong problem‑solving, organizational, planning and time‑management skills; understanding of trademark laws and basic contracts; negotiation experience; marketing skills; discretion and tact with confidentiality.
Physical and Environmental Demands
Sit for long periods of time.
Benefits SMU offers a broad, competitive array of health and related benefits, wellness programs, retirement plans, tuition benefits, and numerous professional development opportunities.
Location USA‑TX‑Dallas
Job Type Full‑time, Regular, Staff, Individual Contributor, Day Job.
Travel No travel beyond the Dallas‑Fort Worth region required.
Deadline to Apply The position is open until filled.
EEO Statement SMU is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation or gender identity and expression.
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