Old Navy
About Old Navy
Old Navy focuses on democratizing fashion and making shopping fun for everyone. From day one, the brand has been committed to creating high‑quality, must‑have essentials for the whole family while staying accessible, playful, and culturally relevant.
About the Role We are looking for a creative, collaborative, and passionate brand marketer to lead the multi‑billion‑dollar Active & Men’s categories at Old Navy. The Director of Brand Marketing – Active will define and execute brand strategies that drive engagement, cultural relevance, and business impact across Men’s, Women’s, and Kids categories, while also marketing the growing Men’s fashion line.
What You’ll Do
Lead the development of Active product positioning, seasonal strategies, messaging, and campaign narratives tailored to customer segments.
Create and execute 360‑marketing campaigns that build brand awareness, engagement, and conversion, partnering with creative, digital, retail, growth, and media teams.
Serve as the internal and external steward of brand equity, ensuring all channels work toward a consistent brand vision.
Collaborate with Social, PR, and Influencer teams to produce culturally relevant and trend‑forward storytelling.
Develop high‑visibility cultural milestones around launches and drops that drive brand impact and commercial success.
Own the sports marketing strategy, leveraging sport to connect with customers and create brand excitement.
Align brand moments, audiences, and touchpoints across the organization, acting as a cultural integrator.
Guide agencies, creatives, and producers to think boldly, move quickly, and deliver measurable results.
Measure and report on brand initiatives, partnering on campaign effectiveness metrics and brand health measurement solutions.
Leverage customer insights to inform marketing strategies and drive growth.
Who You Are
15+ years of brand marketing experience in fashion, retail, or consumer lifestyle brands.
Deep understanding of women’s consumer behaviors and cultural trends.
Proven track record of launching high‑impact campaigns across digital, social, and traditional media.
Strong leadership skills and experience managing cross‑functional teams and external partners.
Exceptional storytelling and creative sensibility; passion for fashion content.
Ability to navigate a fast‑paced, matrixed organization and drive alignment across teams.
Data‑driven mindset with experience leveraging insights to shape marketing strategies.
Benefits
Merchandise discount: 50% off regular‑priced Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet.
Competitive paid time off plan.
Volunteer time off: up to five hours each month.
401(k) plan with up to 4% company match.
Employee stock purchase plan.
Medical, dental, vision, and life insurance.
Additional benefits available upon request.
Gap Inc. is an equal‑opportunity employer and is committed to a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds and make all employment decisions without regard to any protected status.
Salary Range: $168,300 – $223,000 USD
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About the Role We are looking for a creative, collaborative, and passionate brand marketer to lead the multi‑billion‑dollar Active & Men’s categories at Old Navy. The Director of Brand Marketing – Active will define and execute brand strategies that drive engagement, cultural relevance, and business impact across Men’s, Women’s, and Kids categories, while also marketing the growing Men’s fashion line.
What You’ll Do
Lead the development of Active product positioning, seasonal strategies, messaging, and campaign narratives tailored to customer segments.
Create and execute 360‑marketing campaigns that build brand awareness, engagement, and conversion, partnering with creative, digital, retail, growth, and media teams.
Serve as the internal and external steward of brand equity, ensuring all channels work toward a consistent brand vision.
Collaborate with Social, PR, and Influencer teams to produce culturally relevant and trend‑forward storytelling.
Develop high‑visibility cultural milestones around launches and drops that drive brand impact and commercial success.
Own the sports marketing strategy, leveraging sport to connect with customers and create brand excitement.
Align brand moments, audiences, and touchpoints across the organization, acting as a cultural integrator.
Guide agencies, creatives, and producers to think boldly, move quickly, and deliver measurable results.
Measure and report on brand initiatives, partnering on campaign effectiveness metrics and brand health measurement solutions.
Leverage customer insights to inform marketing strategies and drive growth.
Who You Are
15+ years of brand marketing experience in fashion, retail, or consumer lifestyle brands.
Deep understanding of women’s consumer behaviors and cultural trends.
Proven track record of launching high‑impact campaigns across digital, social, and traditional media.
Strong leadership skills and experience managing cross‑functional teams and external partners.
Exceptional storytelling and creative sensibility; passion for fashion content.
Ability to navigate a fast‑paced, matrixed organization and drive alignment across teams.
Data‑driven mindset with experience leveraging insights to shape marketing strategies.
Benefits
Merchandise discount: 50% off regular‑priced Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet.
Competitive paid time off plan.
Volunteer time off: up to five hours each month.
401(k) plan with up to 4% company match.
Employee stock purchase plan.
Medical, dental, vision, and life insurance.
Additional benefits available upon request.
Gap Inc. is an equal‑opportunity employer and is committed to a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds and make all employment decisions without regard to any protected status.
Salary Range: $168,300 – $223,000 USD
#J-18808-Ljbffr