LEARN Charter School Network
Marketing & Communications Manager
LEARN Charter School Network, Chicago, Illinois, United States, 60290
Founded in 2001, LEARN is a nationally recognized non‑profit network of PreK‑8 charter schools dedicated to creating measurable, transformational change in the lives of its students. We educate 4,100 students, the majority of whom are low‑income and minority, across 11 campuses primarily in Chicago, IL, with additional sites in Waukegan, North Chicago, and Washington, D.C. LEARN’s rigorous program, guided by five core values—high achievement, mutual respect, a safe and nurturing environment, active family involvement, and the whole‑child development—has earned recognition in a Stanford University study as one of the nation’s top gap‑busting schools.
What You’ll Do As the Marketing & Communications Manager, you will lead and execute LEARN’s branding, internal and external communications, and marketing initiatives that support student enrollment, staff recruitment, and organizational growth. You will be a strategic leader and hands‑on executor, elevating LEARN’s visibility and impact.
Key Responsibilities Brand & Communications Strategy
Own LEARN’s brand strategy to strengthen visibility, credibility, and engagement across all campuses and markets.
Establish an annual communications calendar and oversee implementation across digital, owned, and earned media channels.
Capture and craft stories that celebrate LEARN students, teachers, and community impact; leverage this content for social media, newsletters, digital campaigns, and earned media.
Manage external partners to support brand amplification.
Marketing for Student Enrollment & Talent Recruitment
Design and execute data‑driven marketing strategies and campaigns to achieve 100% student enrollment and support staff recruitment across campuses.
Oversee digital advertising campaigns, social media growth, and creative content initiatives targeting prospective families and job candidates.
Develop marketing collateral (flyers, digital ads, posters, etc.) in collaboration with internal staff.
Analyze and report on marketing performance, using insights to continuously improve messaging, targeting, and impact.
Internal Communications
Create and implement an internal communications strategy to foster staff engagement, culture, and retention.
Lead the development, editing, and sending of a monthly staff newsletter that builds awareness of key organizational initiatives and important updates.
Partner closely with HR and the CEO to develop tone, key messages, and voice to encourage staff engagement and retention.
External Communications
Manage LEARN’s social media presence and digital storytelling—developing and executing content calendars, writing posts, and tracking engagement.
Oversee website content strategy, ensuring it remains current, accurate, and compelling for all stakeholders.
Produce newsletters and other key materials for donors, partners, and external audiences.
What You’ll Need
A bachelor’s degree in marketing, communications, journalism, or a related field.
5+ years of experience in marketing or communications, preferably in the education or nonprofit sector.
Excellent written, verbal, and visual communication skills with strong attention to detail.
Demonstrated ability to create and manage content for websites, social media, newsletters, and digital platforms.
Strong project management skills and the ability to work collaboratively across teams.
Experience with tools such as WordPress, Form Assembly, Canva, and Constant Contact.
A passion for education and belief in LEARN’s mission to provide quality educational opportunities for underserved students.
Benefits Summary
Medical, Dental and Vision Insurance
Paid vacation, personal days, paid holidays
Short and long term disability
Paid life insurance
Pet Insurance
403(b) Contribution + 4.5% matching as eligible
This job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of LEARN Charter School Network. Since no job description can detail all the duties and responsibilities that may be required from time to time in the performance of a job, duties and responsibilities that may be inherent in a job, reasonably required for its performance, or required due to the changing nature of the job shall also be considered part of the jobholder’s responsibility.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, national origin, age, family medical history, disability or veteran status).
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What You’ll Do As the Marketing & Communications Manager, you will lead and execute LEARN’s branding, internal and external communications, and marketing initiatives that support student enrollment, staff recruitment, and organizational growth. You will be a strategic leader and hands‑on executor, elevating LEARN’s visibility and impact.
Key Responsibilities Brand & Communications Strategy
Own LEARN’s brand strategy to strengthen visibility, credibility, and engagement across all campuses and markets.
Establish an annual communications calendar and oversee implementation across digital, owned, and earned media channels.
Capture and craft stories that celebrate LEARN students, teachers, and community impact; leverage this content for social media, newsletters, digital campaigns, and earned media.
Manage external partners to support brand amplification.
Marketing for Student Enrollment & Talent Recruitment
Design and execute data‑driven marketing strategies and campaigns to achieve 100% student enrollment and support staff recruitment across campuses.
Oversee digital advertising campaigns, social media growth, and creative content initiatives targeting prospective families and job candidates.
Develop marketing collateral (flyers, digital ads, posters, etc.) in collaboration with internal staff.
Analyze and report on marketing performance, using insights to continuously improve messaging, targeting, and impact.
Internal Communications
Create and implement an internal communications strategy to foster staff engagement, culture, and retention.
Lead the development, editing, and sending of a monthly staff newsletter that builds awareness of key organizational initiatives and important updates.
Partner closely with HR and the CEO to develop tone, key messages, and voice to encourage staff engagement and retention.
External Communications
Manage LEARN’s social media presence and digital storytelling—developing and executing content calendars, writing posts, and tracking engagement.
Oversee website content strategy, ensuring it remains current, accurate, and compelling for all stakeholders.
Produce newsletters and other key materials for donors, partners, and external audiences.
What You’ll Need
A bachelor’s degree in marketing, communications, journalism, or a related field.
5+ years of experience in marketing or communications, preferably in the education or nonprofit sector.
Excellent written, verbal, and visual communication skills with strong attention to detail.
Demonstrated ability to create and manage content for websites, social media, newsletters, and digital platforms.
Strong project management skills and the ability to work collaboratively across teams.
Experience with tools such as WordPress, Form Assembly, Canva, and Constant Contact.
A passion for education and belief in LEARN’s mission to provide quality educational opportunities for underserved students.
Benefits Summary
Medical, Dental and Vision Insurance
Paid vacation, personal days, paid holidays
Short and long term disability
Paid life insurance
Pet Insurance
403(b) Contribution + 4.5% matching as eligible
This job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of LEARN Charter School Network. Since no job description can detail all the duties and responsibilities that may be required from time to time in the performance of a job, duties and responsibilities that may be inherent in a job, reasonably required for its performance, or required due to the changing nature of the job shall also be considered part of the jobholder’s responsibility.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, national origin, age, family medical history, disability or veteran status).
#J-18808-Ljbffr