State University of New York Cortland
Associate Vice President for Marketing
State University of New York Cortland, Slab City, New York, United States
Associate Vice President for Marketing and Communications
Institutional Advancement Office
SUNY Cortland
$145,000-$165,000 (Depending on Experience)
The Associate Vice President (AVP) for Marketing and Communications provides strategic leadership for the institution’s integrated marketing and communications efforts and serves as the senior communications strategist. The AVP for Marketing and Communications develops and implements comprehensive strategies to enhance the university’s brand, reputation and visibility while supporting enrollment, fundraising, recruitment and institutional priorities. The position serves as the Public Information Officer during crisis management situations.
The successful candidate will report to the Vice President for Institutional Advancement; supervises staff in marketing, communications and sports information; works closely with the Chief of Staff and Presidents Office, Admissions, Development and Alumni Engagement.
Major Responsibilities / Duties
Public Relations
Serve as the primary media contact for the university and maintain a liaison role with news media, radio, and television to give the campus proper and fair external coverage.
Share university, faculty, staff and student achievements with local, regional and national media outlets, tailoring each announcement to its specific audience.
Ensure thorough evaluation of how the university’s initiatives and programs impact surrounding communities and the broader region.
Create media relations guidelines, compose news stories and scripts, launch specialized publications, write articles and handle urgent communications needs.
Represent the university at various community events including meetings, town halls, celebrations and formal dinners.
Brand Management and Marketing
Ensure consistency of institutional brand identity across all platforms and materials.
Responsible for enforcing university policies regarding brand and style guidelines.
Lead innovative marketing campaigns that differentiate the institution in a competitive landscape.
Manage and enforce all Cortland related trademarks.
Comprehensive Content Creation
Responsible for the university’s photography, video, social/digital media, website design and content.
Oversee university-wide publications, including the alumni magazine, columns, monthly internal and external newsletters and enrollment management materials, web content for Cortland.edu and presidential annual reports.
Develop and communicate the university’s value proposition.
Personnel Management
Campus Leadership
Crisis Management
Budget Management
Required Qualifications
A master’s degree
Minimum of 7 years of progressive experience in marketing and/or communications
Minimum of 3 years in a leadership role with direct supervision of staff
Experience with crisis communications and reputation management
Preferred Qualifications
Experience working in higher education marketing or communications
Significant experience and success in working with the media
To apply online, please visit: https://jobs.cortland.edu/postings/9980
#J-18808-Ljbffr
SUNY Cortland
$145,000-$165,000 (Depending on Experience)
The Associate Vice President (AVP) for Marketing and Communications provides strategic leadership for the institution’s integrated marketing and communications efforts and serves as the senior communications strategist. The AVP for Marketing and Communications develops and implements comprehensive strategies to enhance the university’s brand, reputation and visibility while supporting enrollment, fundraising, recruitment and institutional priorities. The position serves as the Public Information Officer during crisis management situations.
The successful candidate will report to the Vice President for Institutional Advancement; supervises staff in marketing, communications and sports information; works closely with the Chief of Staff and Presidents Office, Admissions, Development and Alumni Engagement.
Major Responsibilities / Duties
Public Relations
Serve as the primary media contact for the university and maintain a liaison role with news media, radio, and television to give the campus proper and fair external coverage.
Share university, faculty, staff and student achievements with local, regional and national media outlets, tailoring each announcement to its specific audience.
Ensure thorough evaluation of how the university’s initiatives and programs impact surrounding communities and the broader region.
Create media relations guidelines, compose news stories and scripts, launch specialized publications, write articles and handle urgent communications needs.
Represent the university at various community events including meetings, town halls, celebrations and formal dinners.
Brand Management and Marketing
Ensure consistency of institutional brand identity across all platforms and materials.
Responsible for enforcing university policies regarding brand and style guidelines.
Lead innovative marketing campaigns that differentiate the institution in a competitive landscape.
Manage and enforce all Cortland related trademarks.
Comprehensive Content Creation
Responsible for the university’s photography, video, social/digital media, website design and content.
Oversee university-wide publications, including the alumni magazine, columns, monthly internal and external newsletters and enrollment management materials, web content for Cortland.edu and presidential annual reports.
Develop and communicate the university’s value proposition.
Personnel Management
Campus Leadership
Crisis Management
Budget Management
Required Qualifications
A master’s degree
Minimum of 7 years of progressive experience in marketing and/or communications
Minimum of 3 years in a leadership role with direct supervision of staff
Experience with crisis communications and reputation management
Preferred Qualifications
Experience working in higher education marketing or communications
Significant experience and success in working with the media
To apply online, please visit: https://jobs.cortland.edu/postings/9980
#J-18808-Ljbffr