LinkedIn
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in New York City. It is a hybrid role, performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We are seeking a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments, including Small and Medium Businesses (SMBs) and large Enterprises. This is a high-impact role that will shape how we connect with marketers by delivering programs and narratives that are insightful, actionable, and aligned to our AI-driven product roadmap. You’ll define how we show up to customers through digital campaigns, research, thought leadership, or sales enablement, ensuring storytelling resonates at every stage of the customer journey. You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This is an opportunity to redefine what great industry marketing looks like in today’s fast-moving, AI-enabled B2B landscape. Responsibilities Drive Strategic Industry Marketing Programs: Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments. Lead with Insight & Storytelling: Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers. Activate Multi-Channel Go-To-Market Campaigns: Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways. Drive Global Market Relevance: Partner with international teams to localize and scale go-to-market initiatives, ensuring content, events, and campaigns reflect regional insights and customer needs. Partner Across the Business: Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities. Champion Digital and AI Tools: Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization. Enable Sales & Drive Adoption: Create and deliver sales enablement resources—including decks, one-pagers, case studies, and training—that empower our GTM teams to engage customers with confidence and clarity. Measure and Optimize: Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals. Qualifications Basic Qualifications 8+ years of experience in marketing, including digital marketing and integrated campaign development 4+ years experience in B2B Marketing Preferred Qualifications Experience marketing to a broad range of business sizes, from SMB to Enterprise. Strong understanding of digital marketing channels and tools—including paid media, webinars, email marketing, and social. Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action. Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools). Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams. Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence. Excellent communication and stakeholder management skills within a matrixed organization. Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously. Commitment to diversity, inclusion, belonging, and LinkedIn’s values-led culture. Skills Strategic Thinking & Execution Digital Marketing & Campaign Management Content & Storytelling AI-Driven Marketing Tools Sales Enablement Customer-Centric Mindset LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 - $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package may also include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information & Equal Opportunity
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation. This may include documents in alternate formats, an accessible interview location, service animal accommodations, or a sign language interpreter. A request for an accommodation will be responded to within three business days. LinkedIn will not discriminate against employees or applicants for inquiring about pay, except as permitted by law. Locations & Seniority Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Technology, Information and Internet
#J-18808-Ljbffr
This role can be based in New York City. It is a hybrid role, performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We are seeking a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments, including Small and Medium Businesses (SMBs) and large Enterprises. This is a high-impact role that will shape how we connect with marketers by delivering programs and narratives that are insightful, actionable, and aligned to our AI-driven product roadmap. You’ll define how we show up to customers through digital campaigns, research, thought leadership, or sales enablement, ensuring storytelling resonates at every stage of the customer journey. You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This is an opportunity to redefine what great industry marketing looks like in today’s fast-moving, AI-enabled B2B landscape. Responsibilities Drive Strategic Industry Marketing Programs: Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments. Lead with Insight & Storytelling: Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers. Activate Multi-Channel Go-To-Market Campaigns: Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways. Drive Global Market Relevance: Partner with international teams to localize and scale go-to-market initiatives, ensuring content, events, and campaigns reflect regional insights and customer needs. Partner Across the Business: Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities. Champion Digital and AI Tools: Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization. Enable Sales & Drive Adoption: Create and deliver sales enablement resources—including decks, one-pagers, case studies, and training—that empower our GTM teams to engage customers with confidence and clarity. Measure and Optimize: Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals. Qualifications Basic Qualifications 8+ years of experience in marketing, including digital marketing and integrated campaign development 4+ years experience in B2B Marketing Preferred Qualifications Experience marketing to a broad range of business sizes, from SMB to Enterprise. Strong understanding of digital marketing channels and tools—including paid media, webinars, email marketing, and social. Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action. Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools). Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams. Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence. Excellent communication and stakeholder management skills within a matrixed organization. Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously. Commitment to diversity, inclusion, belonging, and LinkedIn’s values-led culture. Skills Strategic Thinking & Execution Digital Marketing & Campaign Management Content & Storytelling AI-Driven Marketing Tools Sales Enablement Customer-Centric Mindset LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 - $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package may also include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information & Equal Opportunity
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation. This may include documents in alternate formats, an accessible interview location, service animal accommodations, or a sign language interpreter. A request for an accommodation will be responded to within three business days. LinkedIn will not discriminate against employees or applicants for inquiring about pay, except as permitted by law. Locations & Seniority Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Technology, Information and Internet
#J-18808-Ljbffr