Digitas North America
Associate Director, Connections Strategy
Digitas North America, Boston, Massachusetts, us, 02298
Associate Director, Connections Strategy
Join to apply for the
Associate Director, Connections Strategy
role at
Digitas North America .
Company Overview Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprising more than 5,500 employees across over 65 offices in 43 countries.
Role Overview As Associate Director, Connections Strategy, your integrated campaigns, media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned, shared and earned touchpoints that inspires connected creativity.
Responsibilities
Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
Mapping consumer experience journeys to identify high-impact moments for brands to connect, including owned touchpoints
Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life, including dynamic content
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs
Qualifications
A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all‑around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Familiarity with paid, owned, earned and shared tactics and the different levers each hold within the consumer experience
Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $105,165 - $158,290 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/1/26.
All your information will be kept confidential according to EEO guidelines.
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Associate Director, Connections Strategy
role at
Digitas North America .
Company Overview Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprising more than 5,500 employees across over 65 offices in 43 countries.
Role Overview As Associate Director, Connections Strategy, your integrated campaigns, media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned, shared and earned touchpoints that inspires connected creativity.
Responsibilities
Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
Mapping consumer experience journeys to identify high-impact moments for brands to connect, including owned touchpoints
Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life, including dynamic content
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs
Qualifications
A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all‑around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Familiarity with paid, owned, earned and shared tactics and the different levers each hold within the consumer experience
Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $105,165 - $158,290 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/1/26.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr