Black & White Zebra
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At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work.
As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. We’re looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows.
In this role, you’ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.
What You’ll Be Doing (Responsibilities)
Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular audits using tools like Screaming Frog and other platforms, diagnose and resolve issues, and develop/implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Collaborate with engineering/development teams to scope, prioritize, and implement SEO projects, translating SEO requirements into development work as needed. Content & Authority Building: Maintain and evolve keyword research in Ahrefs, keep keyword lists up to date with opportunities, competitive insights, and gap analyses. Partner with Managing Editors, Editors, and Director of Content & SEO to identify high-value opportunities, optimize existing content for search visibility, engagement, and lead generation, and support Digital PR in prioritizing backlink opportunities and tracking link-building initiatives tied to content clusters. Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools; communicate cause/effect analyses of ranking and traffic changes. Identify growth opportunities, forecast impact, and deliver actionable insights. Develop and run SEO testing initiatives from ideation to measurement of results and impact. AI, Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and scalable execution. Identify opportunities to expand scope and drive better results through scalable SEO systems and processes. Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations to plan and execute SEO initiatives aligned with business goals. Serve as internal SEO subject matter expert, guiding strategy and influencing decision-making with the Director of Content & SEO. How Your Success Will Be Measured
Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across priority content clusters and business-critical topics. Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture. Authority & content optimization: Increased visibility and engagement for optimized content, with measurable growth in backlinks and domain authority. Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency and enable SEO at scale. Your Skillset Includes
SEO leadership: 5+ years of hands-on SEO experience with a track record of driving measurable organic growth in competitive markets. Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture. Operationalization: Proven ability to implement SEO frameworks across multiple websites (e.g., scalable internal linking, templated content structures). Tool fluency: Advanced use of Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio; strong Excel/Google Sheets for data analysis and reporting. Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying gaps and authority-building opportunities. AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact. Testing & Experimentation: Experience designing/running SEO experiments and using data to refine strategies, especially in emerging SERP elements like AI Overviews. Analytical mindset: Ability to surface insights, connect cause-and-effect trends, and communicate clearly to stakeholders. Collaborative communicator: Strong cross-functional influence to align teams around SEO priorities. Nice to Haves
Experience in B2B SaaS SEO or other highly competitive, complex industries. Experience using AirTable for managing the lifecycle of organic content. Experience with programming languages such as JavaScript to scale SEO automations and data workflows. Knowledge of server-side SEO factors (e.g., log file analysis) and structural collaboration with developers. Active participation in the SEO community through writing, speaking, or thought leadership. Salary & Benefits
This full-time position is remote. Annual base salary range: $80,000 – $100,000 USD. The range is a guide for candidates based in the USA; ranges vary for candidates outside the US or at different seniority levels. Eligible for discretionary bonus and comprehensive benefits package. About Us
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, BC, Canada. Since 2012, our portfolio of influential digital publications has helped millions of people succeed at work. Our brands cover thought leadership for executives across project, people, product management, tech, marketing, and more, connecting people with knowledge, skills, and tools to succeed in the AI era. We started in 2011 as The Digital Project Manager blog and have grown to a global team of 70+ creators and strategists with a portfolio of more than 15 publications. We foster an impact-driven environment that blends startup agility with agency creativity and a global company’s diversity. We’ve been recognized in The Globe and Mail’s Fastest-Growing Company list, Deloitte’s Fast 50, and other accolades. Our mission is to create a playbook for the future of work and empower communities to build it with us. Diversity, Equity and Inclusion: Black and White Zebra is an equal opportunity employer. We consider all candidates regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military status, sexual orientation, or other protected categories. We celebrate diverse backgrounds that contribute to an impactful, iterative, adaptable, and fun team. Legal and Role Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Media
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Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular audits using tools like Screaming Frog and other platforms, diagnose and resolve issues, and develop/implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Collaborate with engineering/development teams to scope, prioritize, and implement SEO projects, translating SEO requirements into development work as needed. Content & Authority Building: Maintain and evolve keyword research in Ahrefs, keep keyword lists up to date with opportunities, competitive insights, and gap analyses. Partner with Managing Editors, Editors, and Director of Content & SEO to identify high-value opportunities, optimize existing content for search visibility, engagement, and lead generation, and support Digital PR in prioritizing backlink opportunities and tracking link-building initiatives tied to content clusters. Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools; communicate cause/effect analyses of ranking and traffic changes. Identify growth opportunities, forecast impact, and deliver actionable insights. Develop and run SEO testing initiatives from ideation to measurement of results and impact. AI, Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and scalable execution. Identify opportunities to expand scope and drive better results through scalable SEO systems and processes. Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations to plan and execute SEO initiatives aligned with business goals. Serve as internal SEO subject matter expert, guiding strategy and influencing decision-making with the Director of Content & SEO. How Your Success Will Be Measured
Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across priority content clusters and business-critical topics. Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture. Authority & content optimization: Increased visibility and engagement for optimized content, with measurable growth in backlinks and domain authority. Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency and enable SEO at scale. Your Skillset Includes
SEO leadership: 5+ years of hands-on SEO experience with a track record of driving measurable organic growth in competitive markets. Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture. Operationalization: Proven ability to implement SEO frameworks across multiple websites (e.g., scalable internal linking, templated content structures). Tool fluency: Advanced use of Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio; strong Excel/Google Sheets for data analysis and reporting. Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying gaps and authority-building opportunities. AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact. Testing & Experimentation: Experience designing/running SEO experiments and using data to refine strategies, especially in emerging SERP elements like AI Overviews. Analytical mindset: Ability to surface insights, connect cause-and-effect trends, and communicate clearly to stakeholders. Collaborative communicator: Strong cross-functional influence to align teams around SEO priorities. Nice to Haves
Experience in B2B SaaS SEO or other highly competitive, complex industries. Experience using AirTable for managing the lifecycle of organic content. Experience with programming languages such as JavaScript to scale SEO automations and data workflows. Knowledge of server-side SEO factors (e.g., log file analysis) and structural collaboration with developers. Active participation in the SEO community through writing, speaking, or thought leadership. Salary & Benefits
This full-time position is remote. Annual base salary range: $80,000 – $100,000 USD. The range is a guide for candidates based in the USA; ranges vary for candidates outside the US or at different seniority levels. Eligible for discretionary bonus and comprehensive benefits package. About Us
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, BC, Canada. Since 2012, our portfolio of influential digital publications has helped millions of people succeed at work. Our brands cover thought leadership for executives across project, people, product management, tech, marketing, and more, connecting people with knowledge, skills, and tools to succeed in the AI era. We started in 2011 as The Digital Project Manager blog and have grown to a global team of 70+ creators and strategists with a portfolio of more than 15 publications. We foster an impact-driven environment that blends startup agility with agency creativity and a global company’s diversity. We’ve been recognized in The Globe and Mail’s Fastest-Growing Company list, Deloitte’s Fast 50, and other accolades. Our mission is to create a playbook for the future of work and empower communities to build it with us. Diversity, Equity and Inclusion: Black and White Zebra is an equal opportunity employer. We consider all candidates regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military status, sexual orientation, or other protected categories. We celebrate diverse backgrounds that contribute to an impactful, iterative, adaptable, and fun team. Legal and Role Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Media
#J-18808-Ljbffr