Workato Inc
Demand Generation Manager New Denver, Colorado
Workato Inc, Denver, Colorado, United States, 80285
Overview
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real‑time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world. Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America. Quartz ranked us the #1 best company for remote workers. We value a flexible, trust‑oriented culture that empowers everyone to take ownership of their roles. We are driven by innovation and seek team players who want to actively build our company, while balancing productivity with self‑care. We offer a vibrant and dynamic work environment with a multitude of benefits. If this sounds right for you, please submit an application. We look forward to getting to know you. Responsibilities
As a Demand Generation Manager – Embedded, design and execute integrated campaigns that drive awareness, engagement, and pipeline growth. Build and execute multi‑channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals. Develop targeted campaigns with SDRs to support outbound motions. Manage paid digital campaigns across search, social, and display; optimize spend for performance, ROI, and lead quality. Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co‑marketing initiatives. Collaborate with embedded customers to support conferences, events, and go‑to‑market activities. Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow‑up strategies; provide campaign enablement and guidance to ensure successful execution. Track and report on demand generation performance, pipeline contribution, and ROI; provide insights and recommendations to improve campaign effectiveness. Requirements
Qualifications / Experience / Technical Skills
2–4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred). Hands‑on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads). Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact. Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts. Soft Skills / Personal Characteristics
Highly organized with strong project management skills; able to manage multiple priorities simultaneously. Excellent communicator with the ability to partner effectively across functions and teams. A balance of creative thinking and data‑driven decision‑making. Growth mindset with a willingness to experiment, learn, and adapt quickly. The pay for this role may range between $90,000 and $115,000 plus variable, benefits, perks, and equity. #LI-NJ1 (REQ ID: 2329) Voluntary Self‑Identification
For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is voluntary and will not be used in hiring decisions. Any information you provide will be kept confidential. Workato is an Equal Employment Opportunity employer. We do not discrimination on the basis of any protected status. If applicable, information on veteran status and disability status is collected for compliance purposes and is kept separate from hiring decisions. This description may include references to compliance or regulatory information. The company may require completion of voluntary forms related to equal opportunity or other laws as applicable by region.
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Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real‑time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world. Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America. Quartz ranked us the #1 best company for remote workers. We value a flexible, trust‑oriented culture that empowers everyone to take ownership of their roles. We are driven by innovation and seek team players who want to actively build our company, while balancing productivity with self‑care. We offer a vibrant and dynamic work environment with a multitude of benefits. If this sounds right for you, please submit an application. We look forward to getting to know you. Responsibilities
As a Demand Generation Manager – Embedded, design and execute integrated campaigns that drive awareness, engagement, and pipeline growth. Build and execute multi‑channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals. Develop targeted campaigns with SDRs to support outbound motions. Manage paid digital campaigns across search, social, and display; optimize spend for performance, ROI, and lead quality. Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co‑marketing initiatives. Collaborate with embedded customers to support conferences, events, and go‑to‑market activities. Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow‑up strategies; provide campaign enablement and guidance to ensure successful execution. Track and report on demand generation performance, pipeline contribution, and ROI; provide insights and recommendations to improve campaign effectiveness. Requirements
Qualifications / Experience / Technical Skills
2–4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred). Hands‑on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads). Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact. Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts. Soft Skills / Personal Characteristics
Highly organized with strong project management skills; able to manage multiple priorities simultaneously. Excellent communicator with the ability to partner effectively across functions and teams. A balance of creative thinking and data‑driven decision‑making. Growth mindset with a willingness to experiment, learn, and adapt quickly. The pay for this role may range between $90,000 and $115,000 plus variable, benefits, perks, and equity. #LI-NJ1 (REQ ID: 2329) Voluntary Self‑Identification
For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is voluntary and will not be used in hiring decisions. Any information you provide will be kept confidential. Workato is an Equal Employment Opportunity employer. We do not discrimination on the basis of any protected status. If applicable, information on veteran status and disability status is collected for compliance purposes and is kept separate from hiring decisions. This description may include references to compliance or regulatory information. The company may require completion of voluntary forms related to equal opportunity or other laws as applicable by region.
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