Informa Markets
Business Development Representative
Informa Markets, Santa Monica, California, United States, 90403
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
This role is based in our Santa Monica or New York City office.
Position Overview The Business Development Representative serves as the first point of contact for prospective clients and plays a crucial role in building and qualifying the sales pipeline for MAGIC events. This entry-level sales position offers exceptional growth opportunities and comprehensive mentorship within our sales organization, while providing essential support to drive revenue generation.
Key Responsibilities
Lead Generation & Qualification: Execute strategic outbound prospecting activities including targeted cold calling and personalized email campaigns
Qualify and prioritize inbound leads from marketing campaigns, website inquiries, and trade show activities
Research and identify high-potential business opportunities within target market segments
Schedule qualified discovery meetings for the Sales team with detailed prospect briefings
Maintain accurate and up-to-date lead data in Salesforce CRM
Database Management & Research
Update and maintain comprehensive contact information for existing and prospective clients
Conduct in-depth research on company profiles, key decision-makers, and organizational changes
Ensure data accuracy and completeness at the account level across all touchpoints
Create and maintain targeted prospect lists for strategic outreach campaigns
Track, analyze, and report on lead source effectiveness and conversion metrics
Sales Support & Customer Service
Follow up on outstanding payments and coordinate resolution with Finance team
Respond to customer service inquiries and escalate complex issues to appropriate team members
Support sales managers with market research, competitive analysis, and industry intelligence
Assist with proposal preparation and sales presentation materials
Pipeline Development & Nurturing
Develop and nurture early-stage prospects through consistent, value-driven touchpoints
Conduct professional introductory calls to assess prospective needs and qualification criteria
Execute seamless handoffs of qualified opportunities to sales representatives with comprehensive briefings
Maintain systematic follow-up schedules and track prospect engagement levels
Collaborate closely with marketing team to optimize lead generation campaigns and messaging
Qualifications Required Experience
Bachelor's degree in Business, Marketing, Communications, or equivalent professional experience
1-2 years of experience in sales, customer service, business development, or related field preferred
Demonstrated interest in developing a career in B2B sales
Experience with Salesforce CRM and sales automation tools preferred
Essential Skills & Competencies
Communication: Exceptional verbal and written communication skills with professional phone presence
Organization: Strong organizational abilities and time management skills with attention to detail
Technology: Proficiency in Microsoft Office Suite, CRM platforms, and sales enablement tools
Prospecting: Comfortable with cold calling, email outreach, and various prospecting methodologies
Independence: Self-motivated with ability to work autonomously while meeting team objectives
Growth Mindset: Coachable attitude with eagerness to learn and implement feedback
Personal Attributes
Resilience: Persistent and resilient when facing rejection with positive attitude
Precision: Detail-oriented with strong follow-through on commitments and deadlines
Collaboration: Team player with collaborative mindset and willingness to support colleagues
Drive: Results-driven with competitive nature and commitment to exceeding targets
Adaptability: Flexible and adaptable to changing priorities, processes, and market conditions
Additional Information We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community:
a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks
Broader impact:
take up to four days per year to volunteer, with charity match funding available
Career opportunity:
bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and remote work up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP
Wellbeing support through EAP, mental health resources, and wellness tools
Recognition programs and global collaboration opportunities
The salary range for this role is $50,000-60,000 + commission, based on experience.
This posting will automatically expire on November 19, 2025.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process, please inform the appropriate Talent Acquisition Partner for the role. Your request will be reviewed in confidence. Informa is an Equal Opportunities Employer. See our website for full information.
See how Informa handles your personal data when you apply for a job here.
#J-18808-Ljbffr
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
This role is based in our Santa Monica or New York City office.
Position Overview The Business Development Representative serves as the first point of contact for prospective clients and plays a crucial role in building and qualifying the sales pipeline for MAGIC events. This entry-level sales position offers exceptional growth opportunities and comprehensive mentorship within our sales organization, while providing essential support to drive revenue generation.
Key Responsibilities
Lead Generation & Qualification: Execute strategic outbound prospecting activities including targeted cold calling and personalized email campaigns
Qualify and prioritize inbound leads from marketing campaigns, website inquiries, and trade show activities
Research and identify high-potential business opportunities within target market segments
Schedule qualified discovery meetings for the Sales team with detailed prospect briefings
Maintain accurate and up-to-date lead data in Salesforce CRM
Database Management & Research
Update and maintain comprehensive contact information for existing and prospective clients
Conduct in-depth research on company profiles, key decision-makers, and organizational changes
Ensure data accuracy and completeness at the account level across all touchpoints
Create and maintain targeted prospect lists for strategic outreach campaigns
Track, analyze, and report on lead source effectiveness and conversion metrics
Sales Support & Customer Service
Follow up on outstanding payments and coordinate resolution with Finance team
Respond to customer service inquiries and escalate complex issues to appropriate team members
Support sales managers with market research, competitive analysis, and industry intelligence
Assist with proposal preparation and sales presentation materials
Pipeline Development & Nurturing
Develop and nurture early-stage prospects through consistent, value-driven touchpoints
Conduct professional introductory calls to assess prospective needs and qualification criteria
Execute seamless handoffs of qualified opportunities to sales representatives with comprehensive briefings
Maintain systematic follow-up schedules and track prospect engagement levels
Collaborate closely with marketing team to optimize lead generation campaigns and messaging
Qualifications Required Experience
Bachelor's degree in Business, Marketing, Communications, or equivalent professional experience
1-2 years of experience in sales, customer service, business development, or related field preferred
Demonstrated interest in developing a career in B2B sales
Experience with Salesforce CRM and sales automation tools preferred
Essential Skills & Competencies
Communication: Exceptional verbal and written communication skills with professional phone presence
Organization: Strong organizational abilities and time management skills with attention to detail
Technology: Proficiency in Microsoft Office Suite, CRM platforms, and sales enablement tools
Prospecting: Comfortable with cold calling, email outreach, and various prospecting methodologies
Independence: Self-motivated with ability to work autonomously while meeting team objectives
Growth Mindset: Coachable attitude with eagerness to learn and implement feedback
Personal Attributes
Resilience: Persistent and resilient when facing rejection with positive attitude
Precision: Detail-oriented with strong follow-through on commitments and deadlines
Collaboration: Team player with collaborative mindset and willingness to support colleagues
Drive: Results-driven with competitive nature and commitment to exceeding targets
Adaptability: Flexible and adaptable to changing priorities, processes, and market conditions
Additional Information We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community:
a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks
Broader impact:
take up to four days per year to volunteer, with charity match funding available
Career opportunity:
bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and remote work up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP
Wellbeing support through EAP, mental health resources, and wellness tools
Recognition programs and global collaboration opportunities
The salary range for this role is $50,000-60,000 + commission, based on experience.
This posting will automatically expire on November 19, 2025.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process, please inform the appropriate Talent Acquisition Partner for the role. Your request will be reviewed in confidence. Informa is an Equal Opportunities Employer. See our website for full information.
See how Informa handles your personal data when you apply for a job here.
#J-18808-Ljbffr