Lexia Learning
New Customer Account Executive - Midwest Region
Lexia Learning, Concord, Massachusetts, us, 01742
Overview
Lexia seeks a bold, strategic, and results-driven New Customer Account Executive to lead new customer acquisition efforts across the K–12 education market. This role is ideal for a daring, seasoned hunter who thrives on building relationships from scratch, navigating complex district-level buying processes, and new customer acquisition through consultative, data-informed selling. Location
Location: Ideal candidate will reside in the Midwest region Responsibilities
Penetrate greenfield accounts, displace competitors, and establish Lexia as a trusted partner in literacy and learning outcomes. Initiate and develop meaningful relationships with high-level education market decision-makers. Develop, manage and execute a territory plan to achieve territory quota and company strategic goals in greenfield accounts. Territory Planning & Strategy: Develop and execute a territory plan focused on identifying high-potential districts and buying centers. Conduct SWOT analyses and leverage market intelligence to prioritize outreach and tailor engagement strategies. Align sales activities with district budget cycles, academic calendars, and strategic initiatives. New Business Development: Prospect relentlessly across assigned territory using a mix of cold outreach, networking, and event engagement. Build relationships with district decision-makers including superintendents, curriculum directors, and technology leaders. Deliver compelling presentations that communicate Lexia’s pedagogy, research foundation, and measurable impact. Lead full-cycle sales engagements from initial contact through contract execution. Consultative & Competitive Selling: Tailor messaging to address district-specific challenges, instructional goals, and funding realities. Position Lexia’s solutions against competitors, highlighting differentiated value and outcomes. Partner with internal teams to craft strategic proposals and implementation plans for new customers. Pipeline & Forecasting: Maintain a robust pipeline of greenfield opportunities and accurately forecast new business revenue. Track all activity, opportunities, and outcomes in Salesforce and other productivity tools. Share market insights, competitive intelligence, and feedback with sales leadership. Market Engagement: Represent Lexia at conferences, trade shows, and regional events to build brand awareness and generate leads. Leverage virtual tools to increase weekly sales activity and maintain high productivity between travel cycles. Travel up to 80% seasonally, while maintaining high productivity elsewhere, using virtual tools to increase sales events per week. Job Requirements
Minimum of a Bachelors degree or equivalent experience. 5+ years of successful new business development sales experience. 3+ years in a pure hunter sales role (or similar) preferred. Proven success selling into Pre-K to 12 district or schools; highly preferred. Experience selling or working with curriculum-based EdTech solutions; Literacy/Reading products highly preferred. Exceptional knowledge of the education landscape and relationships in K-12, including competitor analysis and usage. Demonstrated ability to uncover client needs, position Lexia’s value, and close new business opportunities and meet revenue targets. Proven track record of sales in large, complex districts; ability to build and manage a pipeline of opportunities. Proficiency with CRM (Salesforce), MS Office and Google Suites, video conferencing, and other productivity tools. Ability to deliver product presentations to groups and decision makers in-person and via video conferencing. Ability to tailor messaging for different stakeholders (e.g., district administrators, literacy coaches, principals). Ability to travel up to 80% (including overnight travel). Remote Work and Benefits
Remote First Work Environment: Our Remote First approach provides flexibility and trust to balance work with life. If you will be working remotely, you must have reliable internet with minimum speeds of 10 Mbps download and 5 Mbps upload. The candidate may participate in video-based interviews and virtual meetings with the camera on. An Equal Opportunity Employer: We are dedicated to fostering a culture that celebrates diverse backgrounds and experiences. All qualified applicants will receive consideration without discrimination. Apply and About
To learn more about our organization, visit https://www.lexialearning.com/.
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Lexia seeks a bold, strategic, and results-driven New Customer Account Executive to lead new customer acquisition efforts across the K–12 education market. This role is ideal for a daring, seasoned hunter who thrives on building relationships from scratch, navigating complex district-level buying processes, and new customer acquisition through consultative, data-informed selling. Location
Location: Ideal candidate will reside in the Midwest region Responsibilities
Penetrate greenfield accounts, displace competitors, and establish Lexia as a trusted partner in literacy and learning outcomes. Initiate and develop meaningful relationships with high-level education market decision-makers. Develop, manage and execute a territory plan to achieve territory quota and company strategic goals in greenfield accounts. Territory Planning & Strategy: Develop and execute a territory plan focused on identifying high-potential districts and buying centers. Conduct SWOT analyses and leverage market intelligence to prioritize outreach and tailor engagement strategies. Align sales activities with district budget cycles, academic calendars, and strategic initiatives. New Business Development: Prospect relentlessly across assigned territory using a mix of cold outreach, networking, and event engagement. Build relationships with district decision-makers including superintendents, curriculum directors, and technology leaders. Deliver compelling presentations that communicate Lexia’s pedagogy, research foundation, and measurable impact. Lead full-cycle sales engagements from initial contact through contract execution. Consultative & Competitive Selling: Tailor messaging to address district-specific challenges, instructional goals, and funding realities. Position Lexia’s solutions against competitors, highlighting differentiated value and outcomes. Partner with internal teams to craft strategic proposals and implementation plans for new customers. Pipeline & Forecasting: Maintain a robust pipeline of greenfield opportunities and accurately forecast new business revenue. Track all activity, opportunities, and outcomes in Salesforce and other productivity tools. Share market insights, competitive intelligence, and feedback with sales leadership. Market Engagement: Represent Lexia at conferences, trade shows, and regional events to build brand awareness and generate leads. Leverage virtual tools to increase weekly sales activity and maintain high productivity between travel cycles. Travel up to 80% seasonally, while maintaining high productivity elsewhere, using virtual tools to increase sales events per week. Job Requirements
Minimum of a Bachelors degree or equivalent experience. 5+ years of successful new business development sales experience. 3+ years in a pure hunter sales role (or similar) preferred. Proven success selling into Pre-K to 12 district or schools; highly preferred. Experience selling or working with curriculum-based EdTech solutions; Literacy/Reading products highly preferred. Exceptional knowledge of the education landscape and relationships in K-12, including competitor analysis and usage. Demonstrated ability to uncover client needs, position Lexia’s value, and close new business opportunities and meet revenue targets. Proven track record of sales in large, complex districts; ability to build and manage a pipeline of opportunities. Proficiency with CRM (Salesforce), MS Office and Google Suites, video conferencing, and other productivity tools. Ability to deliver product presentations to groups and decision makers in-person and via video conferencing. Ability to tailor messaging for different stakeholders (e.g., district administrators, literacy coaches, principals). Ability to travel up to 80% (including overnight travel). Remote Work and Benefits
Remote First Work Environment: Our Remote First approach provides flexibility and trust to balance work with life. If you will be working remotely, you must have reliable internet with minimum speeds of 10 Mbps download and 5 Mbps upload. The candidate may participate in video-based interviews and virtual meetings with the camera on. An Equal Opportunity Employer: We are dedicated to fostering a culture that celebrates diverse backgrounds and experiences. All qualified applicants will receive consideration without discrimination. Apply and About
To learn more about our organization, visit https://www.lexialearning.com/.
#J-18808-Ljbffr