The Coca-Cola Company
Senior Manager, Technical Consumer Research
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
Senior Manager, Technical Consumer Research
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The Senior Manager of Technical Consumer Research will develop and lead comprehensive sensory and consumer research to guide and validate the development of complex consumer‑centric, technical research and core innovation projects related to ingredients, technology, beverages, packaging, and equipment.
Responsibilities
Build cross‑functional relationships and act as a key technical business partner for critical technical initiatives.
Lead end‑to‑end complex sensory and consumer research projects to provide actionable insights and technical guidance.
Translate business needs into actionable research plans and develop statistically valid data analyses (e.g., ANOVA, factorial analysis, modeling tools).
Provide data‑driven strategic recommendations based on consumer and sensory insights.
Define solutions grounded in consumer needs and competitive landscape.
Communicate insights clearly, using data‑driven storytelling to influence stakeholders.
Understand fundamental consumer and sensory requirements of beverage categories and inject this knowledge into solution development.
Co‑develop a multiyear research plan with the RtE technical team for Sweetener & Taste System Research and Functional Ingredient Research.
Maintain a thorough understanding of consumer relevance and desirability of technologies and identify drivers of liking and white space opportunities.
Collaborate with national and global research communities, partner on global projects, and pursue innovative methodologies.
Qualifications
MS/PhD in Market Research, Food or Sensory Science, Behavioral Psychology or related fields.
Minimum 8 years of relevant sensory or consumer research experience.
Proven track record delivering consumer‑centric results in a matrix FMCG organization, including R&D, Product Development, and Scientific & Regulatory Affairs.
Skills & Competencies
Human‑centric research: sensory & consumer research methodology, sensory user experience, social & behavioral sciences.
Data analysis: statistical data analysis, modeling tools, data analytics, data visualization, AI & ML principles.
Communication: strong written and oral skills, storytelling, influencing, advanced communication techniques.
Business partnership: cross‑functional interaction, problem‑solving, organizational and time‑management skills.
Travel Requirements
Travel up to a maximum of 10% of the time.
Compensation
Pay range: $131,000 – $153,000.
Base pay may vary by geography, skills, and experience.
Annual incentive value: 15% of base.
The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.
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The Senior Manager of Technical Consumer Research will develop and lead comprehensive sensory and consumer research to guide and validate the development of complex consumer‑centric, technical research and core innovation projects related to ingredients, technology, beverages, packaging, and equipment.
Responsibilities
Build cross‑functional relationships and act as a key technical business partner for critical technical initiatives.
Lead end‑to‑end complex sensory and consumer research projects to provide actionable insights and technical guidance.
Translate business needs into actionable research plans and develop statistically valid data analyses (e.g., ANOVA, factorial analysis, modeling tools).
Provide data‑driven strategic recommendations based on consumer and sensory insights.
Define solutions grounded in consumer needs and competitive landscape.
Communicate insights clearly, using data‑driven storytelling to influence stakeholders.
Understand fundamental consumer and sensory requirements of beverage categories and inject this knowledge into solution development.
Co‑develop a multiyear research plan with the RtE technical team for Sweetener & Taste System Research and Functional Ingredient Research.
Maintain a thorough understanding of consumer relevance and desirability of technologies and identify drivers of liking and white space opportunities.
Collaborate with national and global research communities, partner on global projects, and pursue innovative methodologies.
Qualifications
MS/PhD in Market Research, Food or Sensory Science, Behavioral Psychology or related fields.
Minimum 8 years of relevant sensory or consumer research experience.
Proven track record delivering consumer‑centric results in a matrix FMCG organization, including R&D, Product Development, and Scientific & Regulatory Affairs.
Skills & Competencies
Human‑centric research: sensory & consumer research methodology, sensory user experience, social & behavioral sciences.
Data analysis: statistical data analysis, modeling tools, data analytics, data visualization, AI & ML principles.
Communication: strong written and oral skills, storytelling, influencing, advanced communication techniques.
Business partnership: cross‑functional interaction, problem‑solving, organizational and time‑management skills.
Travel Requirements
Travel up to a maximum of 10% of the time.
Compensation
Pay range: $131,000 – $153,000.
Base pay may vary by geography, skills, and experience.
Annual incentive value: 15% of base.
The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.
#J-18808-Ljbffr