Savant Labs
Director / Senior Manager of Product Marketing
Remote
Savant Labs is a pioneering leader in AI agents and analytics automation, committed to driving innovation and delivering exceptional solutions to our clients. Our platform is a modern, cloud-based and enterprise-grade platform, empowering analysts in tax, accounting, finance, operations, sales and marketing departments to automate repetitive and computationally intensive tasks involving ingesting, extracting, analyzing, reasoning and delivering insights from any file or data type from documents and files to spreadsheets and images. Fortune 500 and high-growth companies such as CBRE, ConocoPhillips, Dell and others have chosen Savant to automate thousands of reports, accelerate time to insights, and improve productivity and operational efficiencies with tangible business results.
We are looking for a results-driven Director of Product Marketing to join our growing team and lead the development and execution of our product marketing strategies, programs, content and deliverables.
Join the Team We are looking for someone who is already familiar with the data and analytics marketplace, including a solid understanding key use cases, storytelling, messaging, value props GTM sales plays, and how to help enable our sales team. The role requires a deep insatiable appetite to know our platform in and out, including the ability to demo the value to media, analysts, customers and prospects.
Reporting to our SVP of Marketing, this role will partner closely with teams across the organization, specifically product, sales, and marketing to set positioning and messaging, build product launch strategies, manage and analyze product releases, develop sales enablement content, and drive feature engagement through ongoing marketing programs.
You will be responsible for building and executing marketing strategies and programs that include differentiated messaging and positioning for our target audiences. Tactically, you lead the development of a range of content including website content, ebooks, SEO, blogs, whitepapers, customer success stories and other assets that accelerate awareness to conversion across the funnel. Working closely with our product teams, the Director of Product Marketing has to translate features into value. Leading research efforts, you will help us understand Savant's ideal customer profiles, position in the market, and our points of distinction and differentiation. The role is an individual contributor with high degree of influence and collaboration.
Your Responsibilities
Build and evolve our ideal customer profiles, personas scenarios and use cases.
Build and iterate solution messaging and positioning as new value is released.
Own and maintain messaging frameworks for solutions, use cases, verticals including development of UVPs, USPs, benefits, features, proof and evidence, and customer quotes and success stories.
Support new product launches and releases by identifying customer segments, assessing market and competitive landscape, and evolving positioning and messaging.
Develop and maintain Sales materials and deliver readiness training around the solution, intended ICP, specific use cases, and competitive positioning.
Manage the strategy, content development, execution and measurement of multi-channel marketing campaigns.
Collaborate across Marketing to ensure consistent positioning and messaging across campaigns, programs and content.
Collaborate with Product Management to provide feedback and insights from the market to inform the roadmap.
Assist Product Management in market and competitive analysis including maintenance of top battlecards, objection handling and competitive displacement sales playbooks.
Develop and host product specific webinars for both internal and external stakeholders.
Represent Savant as a corporate spokesperson and lead demonstrator for press/media interviews, customer meetings, industry analyst briefings, tradeshows, industry conferences and events.
Help create, deliver and scale content across our website, social media, digital e-marketing, blogs, partnerships and third party opportunities.
Qualifications
8-10+ years product marketing or industry marketing experience, preferably in data, analytics or business intelligence.
Proven track record of partnering with Sales and Product Management.
Have developed positioning and messaging for products that serve multiple use cases and personas, preferably in GenAI automation.
Agile content creator, with ability to deliver content for multiple marketing channels.
A passion for storytelling and software demonstrations, including video creations.
Experience building or directly contributing to content and campaign marketing.
Experience and interest in analyzing the competitive market space.
Strong communication skills, both verbal and written.
Mission oriented; passionate about making an impact through our offering.
Able to thrive in fast-paced, entrepreneurial startup environment with changing expectations and responsibilities.
Able to prioritize and juggle many projects.
Exceptional project management skills.
Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
Appreciate a challenge and like to grow and tackle new things each day.
Desire to help create something big.
BA/BS degree in data/analytics, business intelligence, engineering, or business.
#J-18808-Ljbffr
Savant Labs is a pioneering leader in AI agents and analytics automation, committed to driving innovation and delivering exceptional solutions to our clients. Our platform is a modern, cloud-based and enterprise-grade platform, empowering analysts in tax, accounting, finance, operations, sales and marketing departments to automate repetitive and computationally intensive tasks involving ingesting, extracting, analyzing, reasoning and delivering insights from any file or data type from documents and files to spreadsheets and images. Fortune 500 and high-growth companies such as CBRE, ConocoPhillips, Dell and others have chosen Savant to automate thousands of reports, accelerate time to insights, and improve productivity and operational efficiencies with tangible business results.
We are looking for a results-driven Director of Product Marketing to join our growing team and lead the development and execution of our product marketing strategies, programs, content and deliverables.
Join the Team We are looking for someone who is already familiar with the data and analytics marketplace, including a solid understanding key use cases, storytelling, messaging, value props GTM sales plays, and how to help enable our sales team. The role requires a deep insatiable appetite to know our platform in and out, including the ability to demo the value to media, analysts, customers and prospects.
Reporting to our SVP of Marketing, this role will partner closely with teams across the organization, specifically product, sales, and marketing to set positioning and messaging, build product launch strategies, manage and analyze product releases, develop sales enablement content, and drive feature engagement through ongoing marketing programs.
You will be responsible for building and executing marketing strategies and programs that include differentiated messaging and positioning for our target audiences. Tactically, you lead the development of a range of content including website content, ebooks, SEO, blogs, whitepapers, customer success stories and other assets that accelerate awareness to conversion across the funnel. Working closely with our product teams, the Director of Product Marketing has to translate features into value. Leading research efforts, you will help us understand Savant's ideal customer profiles, position in the market, and our points of distinction and differentiation. The role is an individual contributor with high degree of influence and collaboration.
Your Responsibilities
Build and evolve our ideal customer profiles, personas scenarios and use cases.
Build and iterate solution messaging and positioning as new value is released.
Own and maintain messaging frameworks for solutions, use cases, verticals including development of UVPs, USPs, benefits, features, proof and evidence, and customer quotes and success stories.
Support new product launches and releases by identifying customer segments, assessing market and competitive landscape, and evolving positioning and messaging.
Develop and maintain Sales materials and deliver readiness training around the solution, intended ICP, specific use cases, and competitive positioning.
Manage the strategy, content development, execution and measurement of multi-channel marketing campaigns.
Collaborate across Marketing to ensure consistent positioning and messaging across campaigns, programs and content.
Collaborate with Product Management to provide feedback and insights from the market to inform the roadmap.
Assist Product Management in market and competitive analysis including maintenance of top battlecards, objection handling and competitive displacement sales playbooks.
Develop and host product specific webinars for both internal and external stakeholders.
Represent Savant as a corporate spokesperson and lead demonstrator for press/media interviews, customer meetings, industry analyst briefings, tradeshows, industry conferences and events.
Help create, deliver and scale content across our website, social media, digital e-marketing, blogs, partnerships and third party opportunities.
Qualifications
8-10+ years product marketing or industry marketing experience, preferably in data, analytics or business intelligence.
Proven track record of partnering with Sales and Product Management.
Have developed positioning and messaging for products that serve multiple use cases and personas, preferably in GenAI automation.
Agile content creator, with ability to deliver content for multiple marketing channels.
A passion for storytelling and software demonstrations, including video creations.
Experience building or directly contributing to content and campaign marketing.
Experience and interest in analyzing the competitive market space.
Strong communication skills, both verbal and written.
Mission oriented; passionate about making an impact through our offering.
Able to thrive in fast-paced, entrepreneurial startup environment with changing expectations and responsibilities.
Able to prioritize and juggle many projects.
Exceptional project management skills.
Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
Appreciate a challenge and like to grow and tackle new things each day.
Desire to help create something big.
BA/BS degree in data/analytics, business intelligence, engineering, or business.
#J-18808-Ljbffr