Takeda
Associate Director, Field Marketing - Colorado / Washington
Takeda, Olympia, Washington, United States
Associate Director, Field Marketing – Colorado / Washington
Takeda
Base pay range $153,600.00/yr - $241,340.00/yr
Job Description The Associate Director, Field Marketing, is a field‑based, customer‑facing (non‑sales) role and a key member of the Dermatology marketing team. The position supports Washington and neighboring states and focuses on cultivating long‑term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role you will shape and execute brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO.
Reporting to the Director, Head of HCP Engagements, your contributions will include the following areas:
KOL Engagement
Identify, cultivate, and maintain long‑term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology.
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
Insight Generation
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
Share synthesized customer insights with cross‑functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.
Advisory Boards
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives.
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
Facilitate post‑meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams.
Congress and Conferences
Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
Facilitate post‑congress debrief sessions to evaluate outcomes and refine future engagement strategies.
P2P Engagements
Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.
Cross‑functional Partnership
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration.
Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well‑organized, and strategically aligned.
Demonstrate a proven ability to thrive in a cross‑functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority.
Minimum Requirements/Qualifications
Bachelor’s degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leaders/KOL management, with the ability to confidently liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national‑level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross‑functional teams without direct authority.
Highly organized with strong analytical, problem‑solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
The ideal candidate will be skilled in using AI tools to drive efficiency and innovation.
Preferred
Experience working in the Psoriasis therapeutic market.
New product launch experience.
In‑depth knowledge of buy‑and‑bill reimbursement models and payer dynamics.
Skilled in complex biologics.
Travel Requirements
Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs, and attendance at key internal meetings.
Individual must reside within territory boundaries given the extensive travel arrangements of this role.
Compensation and Benefits Summary The estimated base salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attended, certifications or other professional licenses held, and the location where the job is performed. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short‑term and/or long‑term incentives.
Benefits include medical, dental, vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Location Washington – Virtual (United States)
Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
#J-18808-Ljbffr
Takeda
Base pay range $153,600.00/yr - $241,340.00/yr
Job Description The Associate Director, Field Marketing, is a field‑based, customer‑facing (non‑sales) role and a key member of the Dermatology marketing team. The position supports Washington and neighboring states and focuses on cultivating long‑term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role you will shape and execute brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO.
Reporting to the Director, Head of HCP Engagements, your contributions will include the following areas:
KOL Engagement
Identify, cultivate, and maintain long‑term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology.
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
Insight Generation
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
Share synthesized customer insights with cross‑functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.
Advisory Boards
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives.
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
Facilitate post‑meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams.
Congress and Conferences
Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
Facilitate post‑congress debrief sessions to evaluate outcomes and refine future engagement strategies.
P2P Engagements
Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.
Cross‑functional Partnership
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration.
Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well‑organized, and strategically aligned.
Demonstrate a proven ability to thrive in a cross‑functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority.
Minimum Requirements/Qualifications
Bachelor’s degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leaders/KOL management, with the ability to confidently liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national‑level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross‑functional teams without direct authority.
Highly organized with strong analytical, problem‑solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
The ideal candidate will be skilled in using AI tools to drive efficiency and innovation.
Preferred
Experience working in the Psoriasis therapeutic market.
New product launch experience.
In‑depth knowledge of buy‑and‑bill reimbursement models and payer dynamics.
Skilled in complex biologics.
Travel Requirements
Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs, and attendance at key internal meetings.
Individual must reside within territory boundaries given the extensive travel arrangements of this role.
Compensation and Benefits Summary The estimated base salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attended, certifications or other professional licenses held, and the location where the job is performed. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short‑term and/or long‑term incentives.
Benefits include medical, dental, vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Location Washington – Virtual (United States)
Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
#J-18808-Ljbffr