Cohesity Inc.
Field Marketing Manager | Santa Clara, CA - USA (Office)
Cohesity Inc., Santa Clara, California, us, 95053
Overview
Cohesity opens in a new tab is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Are you passionate about crafting targeted, high-impact marketing campaigns for strategic accounts? Do you thrive in working closely with sales teams to accelerate active deals and expand into new buying units? We’re looking for an experienced, self-driven, and creative Field Marketing Manager with Account-Based Marketing (ABM) and Marketing Programs experience to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams, Field Marketing, and Sales and will be responsible for managing and executing integrated marketing programs. As a key player on our team, you’ll work directly with the sales team to design and execute innovative marketing programs that focus on single, high-profile accounts. These programs will span across various marketing channels including events, direct mail, digital, and content campaigns. You will leverage tools like 6sense, Folloze, Splash, Marketo and more to craft compelling campaigns that move the needle, engage key decision-makers, and drive meaningful results. We’re looking for someone who is not afraid to experiment with new strategies, take initiative, and work autonomously while contributing to a collaborative and high-performing team. How you’ll spend your time here
Develop and execute integrated field marketing plans that directly support regional sales goals, accelerate deal velocity, and drive pipeline generation in priority territories.
Partner closely with sales, channel, and cross-functional marketing teams to localize and activate programs that engage key decision-makers and buying committees in-region.
Craft and execute multi-channel campaigns (direct mail, digital, content, workshops, events) that accelerate deals, drive pipeline, and engage key stakeholders.
Utilize ABM tools like 6sense and other platforms to gather insights and optimize campaign effectiveness.
Measure campaign success, track KPIs, and report results via Salesforce, Marketo, and Tableau, ensuring alignment with sales objectives.
Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
Own end-to-end execution of campaigns, from concept to delivery, including creative content and logistical coordination for campaigns and emails from the AMER field marketing team.
Be the liaison and collaborate with internal teams, including marketing, sales, and partner organizations, to ensure consistent messaging and seamless execution.
Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.
We’d love to talk to you if you have many of the following
7+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Experience consulting with sales to create tailored marketing programs to address pipeline challenges.
Must possess a strong collaborative mindset with the ability to effectively navigate and influence across a complex, matrixed organization.
Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
Hands-on experience with crafting integrated, multi-channel marketing campaigns that resonate with senior-level decision-makers.
Demonstrated ability to work independently, take initiative, and innovate within a fast-paced, high-pressure environment.
Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively with sales and other teams.
A strategic, results-driven mindset, with the ability to analyze and report on campaign performance to optimize future efforts.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Certifications in account-based marketing, 6sense or Folloze courses.
Knowledge of reporting and analytics using Salesforce, 6sense and Tableau.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Pay Range : $127,920.00-$159,900.00 The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy opens in a new tab. Equal Employment Opportunity Employer (EEOE). Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance. In-Office Expectations: Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location. Apply At Cohesity, we work hard and move fast—and we’re not afraid to push boundaries to deliver exceptional work. We value integrity and respect, and here’s what we promise: We’ll give you the tools to be successful and welcome you into a culture that celebrates individual contributions and collective success. We’ll empower you to grow, offer continuous learning opportunities, and surround you with ambitious, collaborative colleagues. We strive to have a parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our employees (and their families) is the right thing to do. Healthcare coverage for you and your family Paid parental leave Flexible paid time off Additional company-wide days off throughout the year A robust wellness program Continuous learning opportunities And a competitive salary and additional benefits package Join our team!
Alert for candidates
Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiaries do not conduct interviews by email or text, and will never request payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details) the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside. Notice to external recruiters and staffing agencies
Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening. Life at Cohesity
Want to learn more about Life at Cohesity and our RADIO Values? Read more from our employees here.
#J-18808-Ljbffr
Cohesity opens in a new tab is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Are you passionate about crafting targeted, high-impact marketing campaigns for strategic accounts? Do you thrive in working closely with sales teams to accelerate active deals and expand into new buying units? We’re looking for an experienced, self-driven, and creative Field Marketing Manager with Account-Based Marketing (ABM) and Marketing Programs experience to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams, Field Marketing, and Sales and will be responsible for managing and executing integrated marketing programs. As a key player on our team, you’ll work directly with the sales team to design and execute innovative marketing programs that focus on single, high-profile accounts. These programs will span across various marketing channels including events, direct mail, digital, and content campaigns. You will leverage tools like 6sense, Folloze, Splash, Marketo and more to craft compelling campaigns that move the needle, engage key decision-makers, and drive meaningful results. We’re looking for someone who is not afraid to experiment with new strategies, take initiative, and work autonomously while contributing to a collaborative and high-performing team. How you’ll spend your time here
Develop and execute integrated field marketing plans that directly support regional sales goals, accelerate deal velocity, and drive pipeline generation in priority territories.
Partner closely with sales, channel, and cross-functional marketing teams to localize and activate programs that engage key decision-makers and buying committees in-region.
Craft and execute multi-channel campaigns (direct mail, digital, content, workshops, events) that accelerate deals, drive pipeline, and engage key stakeholders.
Utilize ABM tools like 6sense and other platforms to gather insights and optimize campaign effectiveness.
Measure campaign success, track KPIs, and report results via Salesforce, Marketo, and Tableau, ensuring alignment with sales objectives.
Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
Own end-to-end execution of campaigns, from concept to delivery, including creative content and logistical coordination for campaigns and emails from the AMER field marketing team.
Be the liaison and collaborate with internal teams, including marketing, sales, and partner organizations, to ensure consistent messaging and seamless execution.
Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.
We’d love to talk to you if you have many of the following
7+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Experience consulting with sales to create tailored marketing programs to address pipeline challenges.
Must possess a strong collaborative mindset with the ability to effectively navigate and influence across a complex, matrixed organization.
Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
Hands-on experience with crafting integrated, multi-channel marketing campaigns that resonate with senior-level decision-makers.
Demonstrated ability to work independently, take initiative, and innovate within a fast-paced, high-pressure environment.
Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively with sales and other teams.
A strategic, results-driven mindset, with the ability to analyze and report on campaign performance to optimize future efforts.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Certifications in account-based marketing, 6sense or Folloze courses.
Knowledge of reporting and analytics using Salesforce, 6sense and Tableau.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Pay Range : $127,920.00-$159,900.00 The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy opens in a new tab. Equal Employment Opportunity Employer (EEOE). Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance. In-Office Expectations: Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location. Apply At Cohesity, we work hard and move fast—and we’re not afraid to push boundaries to deliver exceptional work. We value integrity and respect, and here’s what we promise: We’ll give you the tools to be successful and welcome you into a culture that celebrates individual contributions and collective success. We’ll empower you to grow, offer continuous learning opportunities, and surround you with ambitious, collaborative colleagues. We strive to have a parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our employees (and their families) is the right thing to do. Healthcare coverage for you and your family Paid parental leave Flexible paid time off Additional company-wide days off throughout the year A robust wellness program Continuous learning opportunities And a competitive salary and additional benefits package Join our team!
Alert for candidates
Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiaries do not conduct interviews by email or text, and will never request payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details) the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside. Notice to external recruiters and staffing agencies
Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening. Life at Cohesity
Want to learn more about Life at Cohesity and our RADIO Values? Read more from our employees here.
#J-18808-Ljbffr