Heartflow
Sr. Director, Commercial Enablement & Strategy
Heartflow, Minneapolis, Minnesota, United States, 55400
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Sr. Director, Commercial Enablement & Strategy
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Heartflow Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product is the Heartflow FFRCT Analysis, an AI-driven, non-invasive cardiac test supported by ACC/AHA Chest Pain Guidelines. Heartflow provides tools to identify stenoses, assess coronary blood flow, and quantify atherosclerosis to support precision heart care. Heartflow is publicly traded (HTFL) and has broad regulatory authorization and global reach. Role Summary
The Sr. Director, Commercial Enablement & Strategy will partner with the VP Commercial Strategy & Market Development, Regional Business Managers (RBMs), and Territory Account Managers (TAMs) to accelerate adoption of Heartflow’s technology ecosystem, with a primary focus on Plaque Analysis, FFRct, and future innovations. This role leads the design, development, and implementation of market strategies, tools, and processes that drive consistent execution, efficiency, and measurable growth, while selectively engaging in the field to support RBMs and TAMs directly. This individual acts as a bridge between field leadership and corporate functions including Marketing, Sales Training, Medical Education, and Revenue Operations to translate strategy into scalable execution. Key Responsibilities
Market Strategy & Segmentation: develop and execute go‑to‑market strategy to change the standard of care for CAD; define and refine market segmentation and messaging to drive physician adoption and demand; partner with RBMs and TAMs to translate insights into actionable plans. Tools, Playbooks & Resources: lead development of commercial playbooks, tools, and resources that standardize and accelerate adoption; partner with Medical Education to create programs that enhance physician engagement and streamline education pathways. Field-Facing Leadership: recruit, develop and performance manage RBMs and TAMs; coach TAMs in select markets; conduct targeted field visits to validate strategies and refine enablement resources; foster cross‑team collaboration for aligned execution. Cross-Functional Partnerships: collaborate with Marketing, Sales Training, Medical Education, Revenue Operations and Commercial Operations to align messaging, tools, analytics, and growth strategy. Sales Enablement & Operations: drive CRM evolution to improve usability and performance visibility; ensure enablement tools directly support TAM execution and account growth. Continuous Improvement & Market Intelligence: stay informed on market trends and competitive activity; capture field feedback to refine tools, processes, and messaging. Qualifications & Experience
Bachelor’s Degree in business, marketing, or related field (Master’s preferred). Minimum 10 years of experience leading commercial teams; cross‑functional experience in marketing, sales training, and enablement. Experience with go‑to‑market strategy development; ability to develop market segmentation and messaging to drive physician adoption and demand. Proven track record in developing lead development resources, playbooks, tools, and resources that standardize and accelerate adoption; leadership and coaching experience. Experience with downstream product launches that involve commercial customer‑facing teams; ability to collaborate with Sales Operations on KPI development and analytics. Experience in AI in healthcare or innovative diagnostic solutions is preferred. Educational & Work Conditions
Travel required: up to 70%. Educational requirements: Bachelor’s degree; Master’s preferred in related fields. Minimum 10 years of experience in leading commercial teams; cross‑functional experience in marketing, sales training, and enablement. Other Information
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that respects all individuals and does not discriminate. This policy applies to all aspects of employment. Positions posted are not intended for third‑party recruiters. Be vigilant for fraud; verify recruiter emails end with @heartflow.com and that roles appear on the official careers site at www.heartflow.com/about/careers/. Seniority level
Director Employment type
Full-time Job function
Business Development and Sales Industries: Medical Equipment Manufacturing
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Sr. Director, Commercial Enablement & Strategy
role at
Heartflow Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product is the Heartflow FFRCT Analysis, an AI-driven, non-invasive cardiac test supported by ACC/AHA Chest Pain Guidelines. Heartflow provides tools to identify stenoses, assess coronary blood flow, and quantify atherosclerosis to support precision heart care. Heartflow is publicly traded (HTFL) and has broad regulatory authorization and global reach. Role Summary
The Sr. Director, Commercial Enablement & Strategy will partner with the VP Commercial Strategy & Market Development, Regional Business Managers (RBMs), and Territory Account Managers (TAMs) to accelerate adoption of Heartflow’s technology ecosystem, with a primary focus on Plaque Analysis, FFRct, and future innovations. This role leads the design, development, and implementation of market strategies, tools, and processes that drive consistent execution, efficiency, and measurable growth, while selectively engaging in the field to support RBMs and TAMs directly. This individual acts as a bridge between field leadership and corporate functions including Marketing, Sales Training, Medical Education, and Revenue Operations to translate strategy into scalable execution. Key Responsibilities
Market Strategy & Segmentation: develop and execute go‑to‑market strategy to change the standard of care for CAD; define and refine market segmentation and messaging to drive physician adoption and demand; partner with RBMs and TAMs to translate insights into actionable plans. Tools, Playbooks & Resources: lead development of commercial playbooks, tools, and resources that standardize and accelerate adoption; partner with Medical Education to create programs that enhance physician engagement and streamline education pathways. Field-Facing Leadership: recruit, develop and performance manage RBMs and TAMs; coach TAMs in select markets; conduct targeted field visits to validate strategies and refine enablement resources; foster cross‑team collaboration for aligned execution. Cross-Functional Partnerships: collaborate with Marketing, Sales Training, Medical Education, Revenue Operations and Commercial Operations to align messaging, tools, analytics, and growth strategy. Sales Enablement & Operations: drive CRM evolution to improve usability and performance visibility; ensure enablement tools directly support TAM execution and account growth. Continuous Improvement & Market Intelligence: stay informed on market trends and competitive activity; capture field feedback to refine tools, processes, and messaging. Qualifications & Experience
Bachelor’s Degree in business, marketing, or related field (Master’s preferred). Minimum 10 years of experience leading commercial teams; cross‑functional experience in marketing, sales training, and enablement. Experience with go‑to‑market strategy development; ability to develop market segmentation and messaging to drive physician adoption and demand. Proven track record in developing lead development resources, playbooks, tools, and resources that standardize and accelerate adoption; leadership and coaching experience. Experience with downstream product launches that involve commercial customer‑facing teams; ability to collaborate with Sales Operations on KPI development and analytics. Experience in AI in healthcare or innovative diagnostic solutions is preferred. Educational & Work Conditions
Travel required: up to 70%. Educational requirements: Bachelor’s degree; Master’s preferred in related fields. Minimum 10 years of experience in leading commercial teams; cross‑functional experience in marketing, sales training, and enablement. Other Information
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that respects all individuals and does not discriminate. This policy applies to all aspects of employment. Positions posted are not intended for third‑party recruiters. Be vigilant for fraud; verify recruiter emails end with @heartflow.com and that roles appear on the official careers site at www.heartflow.com/about/careers/. Seniority level
Director Employment type
Full-time Job function
Business Development and Sales Industries: Medical Equipment Manufacturing
#J-18808-Ljbffr