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SchureMed

Manager, Marketing

SchureMed, Abington, Massachusetts, us, 02351

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Manager, Marketing

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SchureMed . SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue. Key Responsibilities

Strategy & Planning : Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets. Brand & Communications : Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials. Digital Marketing : Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into actions that improve traffic, conversion, and CAC. Product Marketing : Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans. Events/Tradeshows : Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre/post campaigns, lead capture, ROI reporting). Performance & Reporting : Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention. Cross-Functional : Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up. Market Intelligence : Monitor competitors and trends; surface insights to sharpen positioning and creative. Qualifications

Bachelor's in Marketing, Communications, Business, or equivalent experience. 3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom. Excellent writing/editing, project management, and analytical skills; data-driven decision maker. Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus. Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.

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