Hokaoneone Na
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
Hokaoneone Na, California, Missouri, United States, 65018
Overview
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations. Location: Remote – West Coast Preferred. Reports to: Director, Global Integrated Marketing, Lifestyle - HOKA.
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.
Responsibilities
Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations—from strategic brief developing through concepting, cross-functional marketing planning, and toolkit delivery
Develop campaign strategies rooted in consumer, brand, and cultural insight—ensuring alignment with seasonal priorities and global brand positioning
Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, Ambassador) and regional marketing partners to deliver cohesive, channel-specific activations across North America, EMEA, and APAC
Drive integrated marketing planning across teams—owning timelines, deliverables, shoot production, and campaign rollout
Collaborate closely with external partners, including creatives, brands, and agencies, to build campaigns that blend HOKA’s values with authentic cultural narratives
Manage campaign budgets, track performance, and lead post-launch recaps to optimize future campaigns
Lead on-the-ground experiential activations for key moments and product drops
Deliver toolkits and communication assets that empower global and regional teams to activate consistently and with clarity
Develop decks to maintain campaign documentation, calendars, and milestone tracking
Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns
Have successfully led global campaigns from start to finish—across digital, retail, PR, social, experiential, and partnerships
Understand how to brief creative teams and guide them to great work, on time and in full
Are skilled at cross-functional collaboration and have experience navigating matrixed orgs
Know how to manage campaign budgets and lead internal planning processes with discipline and clarity
Are comfortable presenting to senior stakeholders and collaborating across time zones
Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression
Are a confident communicator who can influence and align internal teams and external partners
Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment
A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary: $140,000 - $148,000. The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales
Industries Retail Apparel and Fashion, Manufacturing, and Retail
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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.
Responsibilities
Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations—from strategic brief developing through concepting, cross-functional marketing planning, and toolkit delivery
Develop campaign strategies rooted in consumer, brand, and cultural insight—ensuring alignment with seasonal priorities and global brand positioning
Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, Ambassador) and regional marketing partners to deliver cohesive, channel-specific activations across North America, EMEA, and APAC
Drive integrated marketing planning across teams—owning timelines, deliverables, shoot production, and campaign rollout
Collaborate closely with external partners, including creatives, brands, and agencies, to build campaigns that blend HOKA’s values with authentic cultural narratives
Manage campaign budgets, track performance, and lead post-launch recaps to optimize future campaigns
Lead on-the-ground experiential activations for key moments and product drops
Deliver toolkits and communication assets that empower global and regional teams to activate consistently and with clarity
Develop decks to maintain campaign documentation, calendars, and milestone tracking
Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns
Have successfully led global campaigns from start to finish—across digital, retail, PR, social, experiential, and partnerships
Understand how to brief creative teams and guide them to great work, on time and in full
Are skilled at cross-functional collaboration and have experience navigating matrixed orgs
Know how to manage campaign budgets and lead internal planning processes with discipline and clarity
Are comfortable presenting to senior stakeholders and collaborating across time zones
Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression
Are a confident communicator who can influence and align internal teams and external partners
Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment
A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Salary: $140,000 - $148,000. The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing and Sales
Industries Retail Apparel and Fashion, Manufacturing, and Retail
#J-18808-Ljbffr