Wknddigital
[REMOTE] Senior Paid Acquisition Specialist
Wknddigital, Sacramento, California, United States, 95828
Overview
[REMOTE] Senior Paid Acquisition Specialist — At WKND, we are a high-performance startup focused on building AI-powered paid acquisition performance marketing solutions for eCommerce brands. We aim to combine performance marketing and creative strategy with scalable software platforms to maximize growth, profitability, and brand loyalty for global DTC brands. We pursue excellence with speed, innovation, and execution at the highest level, redefining acquisition and retention marketing in a dynamic digital landscape. We maintain a founder’s mentality—ownership, accountability, and high standards. Our culture emphasizes collaboration, precision, and simple, scalable processes designed to deliver world-class results with tangible impact. Our mission is customer-centric: to empower global DTC brands to attract, convert, and retain customers at scale through high-performing ad campaigns, creative iterations, and AI-driven marketing solutions. We anticipate the future of marketing with a forward-thinking mindset, exploring how AI and emerging tech will shape acquisition and retention strategies over the next decade. This is your chance to be part of a team where excellence is non-negotiable and rewards are tied to performance. If you’re ready to tackle challenges and define the future of data-driven marketing, WKND aims to lead. Role Overview
As a Paid Acquisition Specialist, you will design, launch, and optimize paid media campaigns across multiple channels (Facebook, Instagram, Google, TikTok, and emerging platforms). You’ll collaborate with cross-functional teams (Creative, Data Analysis, Client Strategy) to ensure campaigns align with client objectives and drive measurable performance. Your mission is to analyze, optimize, and scale ad accounts with monthly budgets ranging from $100k–$1M. You will leverage data-driven strategies to accelerate client growth across a diverse portfolio. Your proficiency in campaign management, data analysis, and rapid testing will be essential in turning data into actionable insights in a fast-paced environment. Key Responsibilities
Paid Media Strategy & Execution
Plan, execute, and optimize campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn. Ensure accurate audience targeting, segmentation, and creative alignment. Collaborate with Creative to develop compelling ad visuals and copy. Aim to meet client revenue and spend targets and ensure budgets align with client goals. Collaborate with cross-functional teams to refine tactics and unify execution.
Analytics & Optimization
Monitor campaign KPIs (CPA, ROAS, CTR, conversions). Perform A/B testing on creatives, audiences, and bidding strategies. Provide actionable recommendations based on performance data; regularly analyze and propose optimizations. Collaborate with Creative for analytics-driven iterations.
Budget Management & Forecasting
Allocate and manage ad spend across channels to achieve objectives and ROI targets. Provide accurate forecasts and performance projections to internal stakeholders and clients.
Reporting & Insights
Generate regular campaign performance reports. Present insights and recommendations to clients and internal teams in a clear, data-driven manner. Lead client communications and provide timely updates on performance and optimization plans.
Cross-Functional Collaboration
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across touchpoints. Maintain open communication with Data Analysis for deeper insights into user behavior and performance.
Who You Are
Results-Oriented & Analytical: You focus on metrics and ROI through targeting and creative refinement. Platform Proficiency: Proficient in Google Ads, Meta Ads Manager, and other paid platforms; familiarity with AI-driven optimization tools is a plus. Creative Problem-Solver: You identify bottlenecks and devise data-backed solutions. Proactive & Adaptable: You anticipate challenges and pivot strategies with changing platform dynamics. Collaboration-Focused: You communicate effectively with cross-functional teams to ensure alignment. Requirements
5+ years of experience in paid media with a proven track record in digital marketing or eCommerce. Hands-on platform expertise in Meta Ads, Google Ads, TikTok Ads, and other relevant DTC platforms. Strong analytical skills: comfortable interpreting complex data, running A/B tests, and deriving actionable insights. Budget & forecasting experience: ability to manage six-figure monthly ad spends. Compliance & best practices: familiarity with advertising policies and privacy regulations (GDPR, CCPA). Adaptability & speed: capable of juggling multiple campaigns and priorities without compromising quality. Bonus Points
Experience with eCommerce/DTC brands. Familiarity with AI-based campaign management or predictive analytics. Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting. Compensation & Benefits
Competitive base salary to attract top talent. Generous stock options aligning personal success with company growth. Performance-based bonuses for exceeding milestones and revenue objectives. Access to cutting-edge tools and resources to execute at a world-class level. High-performance culture that rewards results. Health insurance benefits (available upon request). Remote-friendly and flexible work environment. Closing Statement
Ready to shape the future of paid acquisition? Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing.
#J-18808-Ljbffr
[REMOTE] Senior Paid Acquisition Specialist — At WKND, we are a high-performance startup focused on building AI-powered paid acquisition performance marketing solutions for eCommerce brands. We aim to combine performance marketing and creative strategy with scalable software platforms to maximize growth, profitability, and brand loyalty for global DTC brands. We pursue excellence with speed, innovation, and execution at the highest level, redefining acquisition and retention marketing in a dynamic digital landscape. We maintain a founder’s mentality—ownership, accountability, and high standards. Our culture emphasizes collaboration, precision, and simple, scalable processes designed to deliver world-class results with tangible impact. Our mission is customer-centric: to empower global DTC brands to attract, convert, and retain customers at scale through high-performing ad campaigns, creative iterations, and AI-driven marketing solutions. We anticipate the future of marketing with a forward-thinking mindset, exploring how AI and emerging tech will shape acquisition and retention strategies over the next decade. This is your chance to be part of a team where excellence is non-negotiable and rewards are tied to performance. If you’re ready to tackle challenges and define the future of data-driven marketing, WKND aims to lead. Role Overview
As a Paid Acquisition Specialist, you will design, launch, and optimize paid media campaigns across multiple channels (Facebook, Instagram, Google, TikTok, and emerging platforms). You’ll collaborate with cross-functional teams (Creative, Data Analysis, Client Strategy) to ensure campaigns align with client objectives and drive measurable performance. Your mission is to analyze, optimize, and scale ad accounts with monthly budgets ranging from $100k–$1M. You will leverage data-driven strategies to accelerate client growth across a diverse portfolio. Your proficiency in campaign management, data analysis, and rapid testing will be essential in turning data into actionable insights in a fast-paced environment. Key Responsibilities
Paid Media Strategy & Execution
Plan, execute, and optimize campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn. Ensure accurate audience targeting, segmentation, and creative alignment. Collaborate with Creative to develop compelling ad visuals and copy. Aim to meet client revenue and spend targets and ensure budgets align with client goals. Collaborate with cross-functional teams to refine tactics and unify execution.
Analytics & Optimization
Monitor campaign KPIs (CPA, ROAS, CTR, conversions). Perform A/B testing on creatives, audiences, and bidding strategies. Provide actionable recommendations based on performance data; regularly analyze and propose optimizations. Collaborate with Creative for analytics-driven iterations.
Budget Management & Forecasting
Allocate and manage ad spend across channels to achieve objectives and ROI targets. Provide accurate forecasts and performance projections to internal stakeholders and clients.
Reporting & Insights
Generate regular campaign performance reports. Present insights and recommendations to clients and internal teams in a clear, data-driven manner. Lead client communications and provide timely updates on performance and optimization plans.
Cross-Functional Collaboration
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across touchpoints. Maintain open communication with Data Analysis for deeper insights into user behavior and performance.
Who You Are
Results-Oriented & Analytical: You focus on metrics and ROI through targeting and creative refinement. Platform Proficiency: Proficient in Google Ads, Meta Ads Manager, and other paid platforms; familiarity with AI-driven optimization tools is a plus. Creative Problem-Solver: You identify bottlenecks and devise data-backed solutions. Proactive & Adaptable: You anticipate challenges and pivot strategies with changing platform dynamics. Collaboration-Focused: You communicate effectively with cross-functional teams to ensure alignment. Requirements
5+ years of experience in paid media with a proven track record in digital marketing or eCommerce. Hands-on platform expertise in Meta Ads, Google Ads, TikTok Ads, and other relevant DTC platforms. Strong analytical skills: comfortable interpreting complex data, running A/B tests, and deriving actionable insights. Budget & forecasting experience: ability to manage six-figure monthly ad spends. Compliance & best practices: familiarity with advertising policies and privacy regulations (GDPR, CCPA). Adaptability & speed: capable of juggling multiple campaigns and priorities without compromising quality. Bonus Points
Experience with eCommerce/DTC brands. Familiarity with AI-based campaign management or predictive analytics. Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting. Compensation & Benefits
Competitive base salary to attract top talent. Generous stock options aligning personal success with company growth. Performance-based bonuses for exceeding milestones and revenue objectives. Access to cutting-edge tools and resources to execute at a world-class level. High-performance culture that rewards results. Health insurance benefits (available upon request). Remote-friendly and flexible work environment. Closing Statement
Ready to shape the future of paid acquisition? Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing.
#J-18808-Ljbffr