Thesis
Overview
Senior Growth Analyst at Thesis. The role focuses on data-driven growth marketing, optimizing paid advertising campaigns, and exploring new acquisition channels across Thesis and Stasis brands. Responsibilities
Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms, including campaign setup, bid management, budget allocation, and performance monitoring. Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI. Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale. Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development. Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders. Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage. Identify and test new paid media channels (Pinterest, YouTube, programmatic, etc.) to diversify the acquisition strategy and unlock growth opportunities. Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals. Manage vendor relationships with ad platforms, agencies, and technology partners as needed. Qualifications
2-4 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max). Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency). Strong understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling. Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools for performance analysis and reporting. Experience in DTC, e-commerce, or health/wellness industries is a plus. Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment. Excellent attention to detail and commitment to maintaining campaign quality and data accuracy. Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders. Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth. A passion for data-driven decision making and continuous optimization. Pay Transparency
The base salary hiring range for this position is $80,000-100,000. Salary ranges are based on paying competitively for Thesis size and industry and are part of the total rewards package, which includes comprehensive benefits and equity. Perks and Benefits
Competitive compensation with an equity package Comprehensive health, dental, and vision plans HSA, FSA, and pre-tax commuter benefits Ancillary benefits through partner services 401k plan Flexible PTO ️ Wellness stipend Nootropics benefit Promotion from within and personal development Dog-friendly office in New York Hybrid work model Our Values
Meet Your Potential:
We provide growth opportunities, resources, and support to help you achieve your ambitions. Own Outcomes:
We pursue meaningful results with urgency and accountability. Lead with Science and Data:
We rely on data and evidence to drive decisions and ensure product and marketing integrity. Create Exceptional Experiences:
We foster an inclusive, collaborative environment for employees and customers alike. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Wellness and Fitness Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Growth Analyst at Thesis. The role focuses on data-driven growth marketing, optimizing paid advertising campaigns, and exploring new acquisition channels across Thesis and Stasis brands. Responsibilities
Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms, including campaign setup, bid management, budget allocation, and performance monitoring. Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI. Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale. Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development. Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders. Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage. Identify and test new paid media channels (Pinterest, YouTube, programmatic, etc.) to diversify the acquisition strategy and unlock growth opportunities. Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals. Manage vendor relationships with ad platforms, agencies, and technology partners as needed. Qualifications
2-4 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max). Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency). Strong understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling. Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools for performance analysis and reporting. Experience in DTC, e-commerce, or health/wellness industries is a plus. Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment. Excellent attention to detail and commitment to maintaining campaign quality and data accuracy. Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders. Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth. A passion for data-driven decision making and continuous optimization. Pay Transparency
The base salary hiring range for this position is $80,000-100,000. Salary ranges are based on paying competitively for Thesis size and industry and are part of the total rewards package, which includes comprehensive benefits and equity. Perks and Benefits
Competitive compensation with an equity package Comprehensive health, dental, and vision plans HSA, FSA, and pre-tax commuter benefits Ancillary benefits through partner services 401k plan Flexible PTO ️ Wellness stipend Nootropics benefit Promotion from within and personal development Dog-friendly office in New York Hybrid work model Our Values
Meet Your Potential:
We provide growth opportunities, resources, and support to help you achieve your ambitions. Own Outcomes:
We pursue meaningful results with urgency and accountability. Lead with Science and Data:
We rely on data and evidence to drive decisions and ensure product and marketing integrity. Create Exceptional Experiences:
We foster an inclusive, collaborative environment for employees and customers alike. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Wellness and Fitness Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr