System1
Senior Social Growth Strategist, MapQuest
System1, Los Angeles, California, United States, 90079
Senior Social Growth Strategist, MapQuest
We’re seeking a creative, strategic, and data-driven Social Growth Strategist to own MapQuest’s organic social presence across platforms and consistently drive attention, engagement, and love for the brand.
You’ll design and lead the overall social strategy, define our brand voice for a new era, partner with creators and influencers, and turn cultural moments into brand moments — building MapQuest’s next chapter in the process.
About MapQuest
For nearly three decades, MapQuest has helped hundreds of millions of people get where they’re going — and we’re just getting started. As we build the next chapter of our brand, we’re reimagining how people discover, share, and talk about navigation, local discovery, and travel.
We’re looking for a social media leader who’s excited to shape and amplify one of the most iconic brands on the internet — turning nostalgia and brand recognition into next-generation relevance, cultural presence, and growth.
What You'll Do
Own and execute a cross-platform social strategy — across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter — that grows MapQuest’s reach and relevance.
Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest’s story.
Create and guide compelling content — from memes and viral-ready short-form videos to series concepts and thought-leadership posts — tailored for each platform.
Analyze performance and report insights, iterating based on what’s working and optimizing for growth, engagement, and brand lift.
Stay ahead of platform trends, emerging formats, and cultural conversations — and act quickly to capitalize on them.
Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.
What We're Looking For
5+ years of experience in social media strategy, creator marketing, or content growth roles
Proven success growing channels and building engaged communities from the ground up
Strong understanding of the TikTok, Instagram, and YouTube influencer landscape — from discovery to deal-making to campaign execution
A creative thinker who understands storytelling, virality, and what makes people share
Analytical mindset with the ability to interpret data and translate it into action
Exceptional writing and communication skills, with a strong sense of brand tone and voice
Highly collaborative and proactive — able to move fast, test often, and adapt quickly
Bonus Points
Experience scaling a legacy or iconic brand into a modern social presence
Comfortable being on-camera or directing talent/UGC content
Experience with paid social, affiliate programs, or UGC-driven campaigns
What We Have To Offer
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flexible Spending Account
Paid professional development
Leadership & growth opportunities
The U.S. base salary range for this full-time position is
$133,000 - 182,875
+ bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Equal Employment Opportunity: We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Los Angeles, CA
#J-18808-Ljbffr
You’ll design and lead the overall social strategy, define our brand voice for a new era, partner with creators and influencers, and turn cultural moments into brand moments — building MapQuest’s next chapter in the process.
About MapQuest
For nearly three decades, MapQuest has helped hundreds of millions of people get where they’re going — and we’re just getting started. As we build the next chapter of our brand, we’re reimagining how people discover, share, and talk about navigation, local discovery, and travel.
We’re looking for a social media leader who’s excited to shape and amplify one of the most iconic brands on the internet — turning nostalgia and brand recognition into next-generation relevance, cultural presence, and growth.
What You'll Do
Own and execute a cross-platform social strategy — across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter — that grows MapQuest’s reach and relevance.
Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest’s story.
Create and guide compelling content — from memes and viral-ready short-form videos to series concepts and thought-leadership posts — tailored for each platform.
Analyze performance and report insights, iterating based on what’s working and optimizing for growth, engagement, and brand lift.
Stay ahead of platform trends, emerging formats, and cultural conversations — and act quickly to capitalize on them.
Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.
What We're Looking For
5+ years of experience in social media strategy, creator marketing, or content growth roles
Proven success growing channels and building engaged communities from the ground up
Strong understanding of the TikTok, Instagram, and YouTube influencer landscape — from discovery to deal-making to campaign execution
A creative thinker who understands storytelling, virality, and what makes people share
Analytical mindset with the ability to interpret data and translate it into action
Exceptional writing and communication skills, with a strong sense of brand tone and voice
Highly collaborative and proactive — able to move fast, test often, and adapt quickly
Bonus Points
Experience scaling a legacy or iconic brand into a modern social presence
Comfortable being on-camera or directing talent/UGC content
Experience with paid social, affiliate programs, or UGC-driven campaigns
What We Have To Offer
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flexible Spending Account
Paid professional development
Leadership & growth opportunities
The U.S. base salary range for this full-time position is
$133,000 - 182,875
+ bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Equal Employment Opportunity: We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Los Angeles, CA
#J-18808-Ljbffr