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#### Digital marketing##### Sudha Solutions* Borivali (West), Mumbai#### Description#### Role and Responsibilities* . Search Engine Optimization (SEO):
○ Conduct comprehensive keyword research to align with business goals.
○ Optimize website content, meta tags, and URLs for improved organic rankings.
○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or
Ahrefs.
○ Build quality backlinks through ethical link-building strategies.
○ Conduct technical SEO audits and implement necessary fixes.
2. Social Media Management:
○ Develop, curate, and publish engaging content across platforms such as Instagram,
Facebook, LinkedIn, and Twitter.
Create and execute social media strategies to increase brand awareness and
engagement.
○ Monitor social media trends and competitor activity to identify growth opportunities.
○ Respond to customer inquiries and comments in a timely and professional manner.
○ Use analytics tools to measure and improve campaign performance.
3. Google & Social Media Paid Ads:
○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media
platforms like Facebook, Instagram, and LinkedIn.
○ Conduct A/B testing to optimize ad performance and maximize ROI.
○ Analyze campaign performance metrics and generate detailed reports.
○ Collaborate with the design team to create visually appealing ad creatives.
○ Stay updated on the latest trends in digital advertising and ensure compliance with
platform policies.
Competitive salary and performance-based incentives.
● Opportunities for professional growth and learning.
● A collaborative and dynamic work environment.
● Flexible work hours and policies| Designation | : | Digital marketing || Work experience | : | 2-5 |### Skills: #J-18808-Ljbffr
○ Conduct comprehensive keyword research to align with business goals.
○ Optimize website content, meta tags, and URLs for improved organic rankings.
○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or
Ahrefs.
○ Build quality backlinks through ethical link-building strategies.
○ Conduct technical SEO audits and implement necessary fixes.
2. Social Media Management:
○ Develop, curate, and publish engaging content across platforms such as Instagram,
Facebook, LinkedIn, and Twitter.
Create and execute social media strategies to increase brand awareness and
engagement.
○ Monitor social media trends and competitor activity to identify growth opportunities.
○ Respond to customer inquiries and comments in a timely and professional manner.
○ Use analytics tools to measure and improve campaign performance.
3. Google & Social Media Paid Ads:
○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media
platforms like Facebook, Instagram, and LinkedIn.
○ Conduct A/B testing to optimize ad performance and maximize ROI.
○ Analyze campaign performance metrics and generate detailed reports.
○ Collaborate with the design team to create visually appealing ad creatives.
○ Stay updated on the latest trends in digital advertising and ensure compliance with
platform policies.
Competitive salary and performance-based incentives.
● Opportunities for professional growth and learning.
● A collaborative and dynamic work environment.
● Flexible work hours and policies| Designation | : | Digital marketing || Work experience | : | 2-5 |### Skills: #J-18808-Ljbffr