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Walk In Solutions

Brand Manager - Personal Care Client (Remote) for Eastern Europe

Walk In Solutions, Poland, New York, United States

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Brand Manager - Personal Care Client (Remote) for Eastern Europe

We have a remote opportunity of Brand Manager - Personal Care for our reputed Multinational FMCG Client based in London. Job title: Brand Manager Location: Remote Job Description: We are seeking a dynamic and driven Brand Manager to lead and grow our Personal Care portfolio across the East European market. This role demands a balance of strategic vision and operational execution, with a strong focus on natural and heritage-driven personal care brands. You will champion brand building, consumer connection, innovation, and commercial performance. Key Responsibilities

Brand & Marketing Strategy

Develop and execute strategic brand plans in line with business objectives and market dynamics. Own the brand P&L and deliver growth through portfolio management, innovation, and communication. Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.

Integrated Campaign Management

Lead development and implementation of 360° marketing campaigns (TV, digital, influencer, shopper marketing). Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging. Manage the product pipeline including new launches, relaunches, and value-added variants. Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution. Leverage data (primary & secondary) and category research to generate consumer insights and refine brand strategies. Conduct competitor analysis and track industry trends to maintain a competitive edge.

Retail & Trade Marketing Alignment

Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans. Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online. Proven experience in managing personal care or FMCG brands Excellent analytical, creative, and project management skills Ability to lead cross-functional teams and work in matrixed environments Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools Entrepreneurial, agile, and proactive mindset

Qualifications & Experience

Bachelor’s degree in Marketing, Business, or related field (MBA preferred) 5–8 years of brand marketing experience in personal care, beauty, or FMCG Prior experience in European markets is strongly preferred Familiarity with natural/Ayurvedic product positioning is a plus #WeAreHiring #BrandManager #ProductManager #PolandJobs #Innovation #Remotejobs #Oralcaremarketing #RemoteMarketingJobs #Workfromhome #MarketingManager EEO statements may be included as needed.

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