Planit Inc.
ESSENTIAL FUNCTIONS
Leads the development of PR strategies that support the client’s business, with support of the client’s assigned Account Director—demonstrating an understanding of their key issues, goals, competitive situation, and industry trends. Earns and keeps each client’s respect and confidence as a trusted advisor, providing proactive strategic PR counsel and actionable insights. Writes, develops, and oversees the creation of press materials, bylines, contributed articles, thought leadership content, press kit materials, and media talking points; making strategic recommendations on creative assets to support PR efforts. Prepares and coaches media spokespeople for interviews, panels, and media appearances, ensuring alignment with client key messages. Manages day-to-day client relationships for PR accounts, providing consistent communication, progress updates, and strategic recommendations. Provides reporting and analysis with clear takeaways that connect media performance to broader business objectives. Partners cross-functionally with social, paid media, and account teams to ensure integrated planning and execution. Oversees the work of junior team members, providing mentorship, constructive feedback, and clear direction. Supports new business efforts as needed by contributing to strategic thinking and proposals. Leads client projects; ensures work is completed on time, on budget, and to agency quality standards. Anticipates potential challenges and escalates appropriately to leadership for proactive solutions. TASKS
Writes and reviews all PR materials for clarity, accuracy, brand alignment, and strategic intent. Develops compelling media pitches and builds targeted, high-impact media lists using tools such as MuckRack and Cision. Manages day-to-day project flow and deadlines using tools such as Monday.com. Executes proactive media relations programs, including product launches, thought leadership campaigns, and trend-driven storytelling. Provides clear, well-structured written direction to internal teams and contributes to strategic documents, presentations, and recommendations. Facilitates media interviews, including coordination and preparation of spokespersons, briefing materials, logistics, and attending interviews to ensure messaging alignment and on-site/on-call support. Presents campaign strategies and reporting to the client in alignment with the designated Account Director, sharing strategic recommendations, campaign plans, post-campaign reporting (results, insights, and next step opportunities), and anticipates and answers client questions. Supports influencer campaign planning as needed, ensuring alignment with earned media goals. Mentors and supports junior staff with an emphasis on professional growth and team collaboration. Performs other duties as assigned. QUALIFICATIONS
7–10+ years of public relations experience (agency experience preferred). Bachelor’s degree in public relations, communications, marketing, or a related field. Proven success in securing national, regional, and trade media coverage. Strong writing skills with experience developing press materials, thought leadership articles, and bylines. Experience prepping and coaching spokespeople for media interviews. Proficient in tools including Google Suite, Monday.com, MuckRack, and presentation software for project management, media relations, and reporting. Ability to analyze results and distill meaningful, actionable insights for clients. Understanding of how PR integrates with social media, paid, and influencer marketing strategies. Experience with B2B trade PR, building products, or nonprofit/DC organizations is a plus, but not required. Influencer management experience is a plus. Excellent communication and interpersonal skills. Detail-oriented with strong organizational and problem-solving abilities. Willingness to occasionally work after-hours as part of the 24/7 PR news cycle and travel domestically (10% or less). Applicants must include a writing sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage. PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace. Local candidates strongly preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
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Leads the development of PR strategies that support the client’s business, with support of the client’s assigned Account Director—demonstrating an understanding of their key issues, goals, competitive situation, and industry trends. Earns and keeps each client’s respect and confidence as a trusted advisor, providing proactive strategic PR counsel and actionable insights. Writes, develops, and oversees the creation of press materials, bylines, contributed articles, thought leadership content, press kit materials, and media talking points; making strategic recommendations on creative assets to support PR efforts. Prepares and coaches media spokespeople for interviews, panels, and media appearances, ensuring alignment with client key messages. Manages day-to-day client relationships for PR accounts, providing consistent communication, progress updates, and strategic recommendations. Provides reporting and analysis with clear takeaways that connect media performance to broader business objectives. Partners cross-functionally with social, paid media, and account teams to ensure integrated planning and execution. Oversees the work of junior team members, providing mentorship, constructive feedback, and clear direction. Supports new business efforts as needed by contributing to strategic thinking and proposals. Leads client projects; ensures work is completed on time, on budget, and to agency quality standards. Anticipates potential challenges and escalates appropriately to leadership for proactive solutions. TASKS
Writes and reviews all PR materials for clarity, accuracy, brand alignment, and strategic intent. Develops compelling media pitches and builds targeted, high-impact media lists using tools such as MuckRack and Cision. Manages day-to-day project flow and deadlines using tools such as Monday.com. Executes proactive media relations programs, including product launches, thought leadership campaigns, and trend-driven storytelling. Provides clear, well-structured written direction to internal teams and contributes to strategic documents, presentations, and recommendations. Facilitates media interviews, including coordination and preparation of spokespersons, briefing materials, logistics, and attending interviews to ensure messaging alignment and on-site/on-call support. Presents campaign strategies and reporting to the client in alignment with the designated Account Director, sharing strategic recommendations, campaign plans, post-campaign reporting (results, insights, and next step opportunities), and anticipates and answers client questions. Supports influencer campaign planning as needed, ensuring alignment with earned media goals. Mentors and supports junior staff with an emphasis on professional growth and team collaboration. Performs other duties as assigned. QUALIFICATIONS
7–10+ years of public relations experience (agency experience preferred). Bachelor’s degree in public relations, communications, marketing, or a related field. Proven success in securing national, regional, and trade media coverage. Strong writing skills with experience developing press materials, thought leadership articles, and bylines. Experience prepping and coaching spokespeople for media interviews. Proficient in tools including Google Suite, Monday.com, MuckRack, and presentation software for project management, media relations, and reporting. Ability to analyze results and distill meaningful, actionable insights for clients. Understanding of how PR integrates with social media, paid, and influencer marketing strategies. Experience with B2B trade PR, building products, or nonprofit/DC organizations is a plus, but not required. Influencer management experience is a plus. Excellent communication and interpersonal skills. Detail-oriented with strong organizational and problem-solving abilities. Willingness to occasionally work after-hours as part of the 24/7 PR news cycle and travel domestically (10% or less). Applicants must include a writing sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage. PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace. Local candidates strongly preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
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