GenScript Biotech
Overview
Head Of Marketing ProBio is seeking a strategic and experienced Head of Marketing, US & Europe to lead regional and content marketing initiatives that drive brand awareness, demand generation, and customer engagement across the global CDMO market. The ideal candidate brings a strong blend of scientific understanding, digital marketing expertise, and commercial acumen, with a proven track record of translating complex technical concepts into compelling content and impactful regional programs that support business growth. Responsibilities
Lead and mentor a team of content and regional marketers across the U.S. and Europe. Develop and execute an integrated marketing strategy that aligns global initiatives with regional go-to-market needs. Drive brand awareness and demand generation through regional programs such as trade shows, webinars, ABM campaigns, and digital content marketing. Partner with Sales to align marketing programs with pipeline goals, ensuring seamless collaboration and measurable business impact. Translate scientific and technical content into engaging, client-facing materials across digital and offline channels. Oversee content strategy and execution, including website, blog, video, social media, and email campaigns to ensure consistent brand voice and message. Analyze market and competitor insights to inform messaging, campaign positioning, and portfolio differentiation. Implement and manage ABM initiatives, track performance, and continuously refine based on data-driven insights. Measure and report on marketing ROI, pipeline contribution, and key engagement metrics across both content and regional activities. Stay ahead of industry trends and digital innovations to ensure ProBio remains a marketing leader within the CDMO and life sciences industry. Qualifications
10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors. Proven success in leading regional and global marketing initiatives that drive measurable business outcomes. Strong leadership and people management skills, capable of developing a high-performing, cross-functional team. Deep understanding of digital content marketing, SEO, and analytics, with the ability to measure and optimize marketing ROI. Hands-on experience with field marketing, ABM, and event strategy supporting Sales enablement. Excellent collaboration, communication, and stakeholder management skills across regions and functions. Strong balance of strategic thinking and operational execution, with a data-driven and results-oriented mindset. Bachelor's degree required; advanced degree (MBA or in Life Sciences) preferred. Based in the U.S. or Europe, with willingness to travel internationally as needed.
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Head Of Marketing ProBio is seeking a strategic and experienced Head of Marketing, US & Europe to lead regional and content marketing initiatives that drive brand awareness, demand generation, and customer engagement across the global CDMO market. The ideal candidate brings a strong blend of scientific understanding, digital marketing expertise, and commercial acumen, with a proven track record of translating complex technical concepts into compelling content and impactful regional programs that support business growth. Responsibilities
Lead and mentor a team of content and regional marketers across the U.S. and Europe. Develop and execute an integrated marketing strategy that aligns global initiatives with regional go-to-market needs. Drive brand awareness and demand generation through regional programs such as trade shows, webinars, ABM campaigns, and digital content marketing. Partner with Sales to align marketing programs with pipeline goals, ensuring seamless collaboration and measurable business impact. Translate scientific and technical content into engaging, client-facing materials across digital and offline channels. Oversee content strategy and execution, including website, blog, video, social media, and email campaigns to ensure consistent brand voice and message. Analyze market and competitor insights to inform messaging, campaign positioning, and portfolio differentiation. Implement and manage ABM initiatives, track performance, and continuously refine based on data-driven insights. Measure and report on marketing ROI, pipeline contribution, and key engagement metrics across both content and regional activities. Stay ahead of industry trends and digital innovations to ensure ProBio remains a marketing leader within the CDMO and life sciences industry. Qualifications
10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors. Proven success in leading regional and global marketing initiatives that drive measurable business outcomes. Strong leadership and people management skills, capable of developing a high-performing, cross-functional team. Deep understanding of digital content marketing, SEO, and analytics, with the ability to measure and optimize marketing ROI. Hands-on experience with field marketing, ABM, and event strategy supporting Sales enablement. Excellent collaboration, communication, and stakeholder management skills across regions and functions. Strong balance of strategic thinking and operational execution, with a data-driven and results-oriented mindset. Bachelor's degree required; advanced degree (MBA or in Life Sciences) preferred. Based in the U.S. or Europe, with willingness to travel internationally as needed.
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