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Torch Dental

Head of Marketing

Torch Dental, Austin, Texas, us, 78716

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Head of Marketing

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Torch Dental . Torch Dental is a rapidly growing start‑up improving the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernising a previously outdated ordering process. Our innovative e‑commerce platform streamlines procurement for dental practices and secures the best prices for products.

Overview Torch Dental has raised over $30 million from leading VCs such as Bessemer Venture Partners, Health Velocity Partners, Felicis, and FJ Labs. We are a close‑knit team that values customer satisfaction, a bias for action, impactful work, and a one‑team culture. Our goal is to create better solutions for healthcare professionals, and we are looking for talented people to help bring this vision to life.

Your Impact As Head of Marketing you will build and scale our marketing function, owning strategy and execution across demand generation, campaign execution, content development, and brand storytelling. Reporting to the CRO, you’ll partner closely with sales, product, and leadership to design a high‑performance engine that fuels revenue growth, deepens brand resonance, and sharpens our go‑to‑market strategy.

This is a player‑coach role where you’ll ship campaigns, guide team members, and optimise the full‑funnel marketing lifecycle. You’ll define Torch Dental’s market position by leading messaging, content, and demand generation that converts prospects into customer advocates.

Training and Development The role is designed for a builder who thrives with both structure and autonomy. You’ll inherit a foundation of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp. You’ll have full autonomy to shape and scale the function based on business needs.

You’ll work directly with the CRO and cross‑functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities. In your first 30–60 days, we’ll focus on:

Immersing you in the core supply ordering product and our acquisition strategy

Equipping you with context on our segmentation and lead scoring models

Bringing you into go‑to‑market strategising for our newest product, an AI‑powered Claims Assist tool

Aligning on key growth metrics, budgets, and available resources

As the team grows you’ll shape Torch Dental’s marketing strategy and internal career paths, training frameworks, and systems for scale.

What We Are Looking For We’re seeking a scrappy, strategic marketer who thrives in fast‑paced environments and knows how to establish foundational programs and evolve them into scalable systems. Ideal candidates will bring:

6–10 years of professional experience, with 5+ years in B2B marketing

2+ years of people‑management experience

Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades, or hospitality)

Track record of owning demand generation and campaign strategy in high‑growth environments

Data‑driven decision‑making orientation with familiarity in attribution, funnel metrics, and marketing automation tools

Fluency across digital and traditional marketing channels, including paid media, email, content, nurture, field marketing, and outbound

Strong storytelling instincts and ability to create customer‑centric content across the funnel

Hands‑on experience building from the ground up through channel testing, budgeting, vendor selection, and ops

Comfort working cross‑functionally with sales, customer success, revenue operations, product, and engineering teams

Confident operator with a bias for ownership and follow‑through

Day to Day Your core responsibilities will include:

Owning the end‑to‑end demand generation strategy, including inbound, outbound, and partner campaigns

Developing and managing campaign execution across digital, email, content, event, and direct channels

Defining and monitoring KPIs for MQLs, SQLs, attribution, budget efficiency, and funnel velocity with RevOps

Developing and growing a high‑performing team while contributing to high‑impact campaigns

Aligning tightly with sales to optimise lead handoff, improve funnel conversion, and shorten sales cycles

Leading positioning and messaging strategy to strengthen brand presence

Managing the marketing budget and working with external agencies/vendors as needed

Supporting brand initiatives such as customer testimonials, product launches, and event activations

Building and maintaining the marketing tech stack (hands‑on with HubSpot, SFDC, WordPress, RevenueHero, or similar)

Conducting win/loss analysis and market research to inform content and campaign strategy

Why Work at Torch Dental

Lead a high‑impact marketing function with ownership over a mature GTM engine and a new product launch

Work with a leadership team that views marketing as a strategic driver of growth

Enjoy a supportive, collaborative culture that celebrates experimentation and execution

Experience a fun, fast‑paced work culture with regular team lunches, happy hours, and offsite events

Be part of a venture‑backed start‑up with strong unit economics, loyal customers, and a path to profitability

Location Austin, Texas (in‑office Monday–Thursday, flexible WFH or in‑office on Friday)

Hours Monday‑Friday 8:00 AM – 5:00 PM CST

We recognize that team members may require flexibility for circumstances such as childcare. Employees should work with managers to align schedules for team coverage.

Benefits

Equity grant based on experience

401(k) benefits with Empower

Medical and dental coverage via Aetna

Unlimited PTO

Paid parental leave

Fully stocked office kitchen for in‑person team members

Equal Opportunity We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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