Angi
About the role
Angi is seeking an exceptional public relations expert to help our brand break through – using the voice and visibility of our co‑founder, Angie Hicks.
This role will execute Angi’s PR strategy, managing our agency to drive high‑impact earned media opportunities across consumer and business outlets.
But more than that, this person will act as a strategic partner and talent strategist for Angie Hicks herself — identifying and executing opportunities that elevate her profile as one of the most trusted and relatable voices in home improvement.
From traditional media placements to new frontiers like podcasts, stunts, and brand partnerships that make news, the Head of PR will be responsible for proposing and managing the right tactics for Angie and Angi to thrive.
This role reports directly to Angie Hicks, sits within the PR team, and works in close collaboration with the company’s Brand team on social, influencer, and partnerships.
What you’ll do
Media strategy and execution
Drive high‑impact coverage:
Lead and execute Angi’s external communications strategy to secure consistent, high‑quality earned media coverage by effectively managing our PR agency.
Develop strategic content:
Write and edit compelling press releases, blog posts, op‑eds, speaking points, and social content for Angie Hicks — ensuring a strong, consistent narrative that aligns with Angi’s brand vision and business priorities.
Identify story angles:
Proactively surface timely and creative pitching opportunities using Angi’s data, reports, and broader cultural trends (“newsjacking” when appropriate).
Expand media relationships:
Deepen relationships with key reporters, editors, and producers, while building new ones to expand Angi’s share of voice across traditional and emerging channels.
Talent strategy and execution
Continue momentum with traditional media:
Successfully pitch Angie Hicks and Angi to traditional and new media outlets where she and the brand have been mainstays, increasing our share of voice month over month and year over year.
Explore new mediums:
Think expansively about formats that could capitalize on and increase Angie’s reach — whether that’s a branded podcast, a docuseries, long‑form editorials, a TV show cameo, or other stunt‑y, unexpected appearances in person or online. (This is just a sample list – you would own the real one.)
Personal brand stewardship:
Ensure consistency and authenticity in how Angie Hicks shows up across channels and initiatives.
Who you are
7+ years of progressive experience in public relations, communications, or media strategy, ideally in high‑growth consumer, tech, or lifestyle brands.
A track record of elevating or managing a public‑facing executive, founder, or celebrity.
Proven experience managing external agencies and delivering measurable earned media impact.
Strong writing, editing, and storytelling skills — including ghostwriting for senior executives or founder personalities.
Deep understanding of the modern media ecosystem — both traditional and new.
Creative, entrepreneurial, and comfortable navigating both strategy and execution in a fast‑paced, collaborative environment.
Benefits & Compensation
The salary band for this position ranges from $140,000 to $175,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
This position will be eligible for a competitive year‑end performance bonus & equity package.
Full medical, dental, vision package to fit your needs.
Flexible vacation policy; work hard and take time when you need it.
Pet discount plans & retirement plan with company match (401(k)).
The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world.
#J-18808-Ljbffr
This role will execute Angi’s PR strategy, managing our agency to drive high‑impact earned media opportunities across consumer and business outlets.
But more than that, this person will act as a strategic partner and talent strategist for Angie Hicks herself — identifying and executing opportunities that elevate her profile as one of the most trusted and relatable voices in home improvement.
From traditional media placements to new frontiers like podcasts, stunts, and brand partnerships that make news, the Head of PR will be responsible for proposing and managing the right tactics for Angie and Angi to thrive.
This role reports directly to Angie Hicks, sits within the PR team, and works in close collaboration with the company’s Brand team on social, influencer, and partnerships.
What you’ll do
Media strategy and execution
Drive high‑impact coverage:
Lead and execute Angi’s external communications strategy to secure consistent, high‑quality earned media coverage by effectively managing our PR agency.
Develop strategic content:
Write and edit compelling press releases, blog posts, op‑eds, speaking points, and social content for Angie Hicks — ensuring a strong, consistent narrative that aligns with Angi’s brand vision and business priorities.
Identify story angles:
Proactively surface timely and creative pitching opportunities using Angi’s data, reports, and broader cultural trends (“newsjacking” when appropriate).
Expand media relationships:
Deepen relationships with key reporters, editors, and producers, while building new ones to expand Angi’s share of voice across traditional and emerging channels.
Talent strategy and execution
Continue momentum with traditional media:
Successfully pitch Angie Hicks and Angi to traditional and new media outlets where she and the brand have been mainstays, increasing our share of voice month over month and year over year.
Explore new mediums:
Think expansively about formats that could capitalize on and increase Angie’s reach — whether that’s a branded podcast, a docuseries, long‑form editorials, a TV show cameo, or other stunt‑y, unexpected appearances in person or online. (This is just a sample list – you would own the real one.)
Personal brand stewardship:
Ensure consistency and authenticity in how Angie Hicks shows up across channels and initiatives.
Who you are
7+ years of progressive experience in public relations, communications, or media strategy, ideally in high‑growth consumer, tech, or lifestyle brands.
A track record of elevating or managing a public‑facing executive, founder, or celebrity.
Proven experience managing external agencies and delivering measurable earned media impact.
Strong writing, editing, and storytelling skills — including ghostwriting for senior executives or founder personalities.
Deep understanding of the modern media ecosystem — both traditional and new.
Creative, entrepreneurial, and comfortable navigating both strategy and execution in a fast‑paced, collaborative environment.
Benefits & Compensation
The salary band for this position ranges from $140,000 to $175,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
This position will be eligible for a competitive year‑end performance bonus & equity package.
Full medical, dental, vision package to fit your needs.
Flexible vacation policy; work hard and take time when you need it.
Pet discount plans & retirement plan with company match (401(k)).
The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world.
#J-18808-Ljbffr