Director of Digital Engagement

* Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals.* Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences.* Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI.* Stay at the forefront of emerging digital trends, tools and platforms — including automation and generative AI — and identify opportunities for innovation.* Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO.* Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement.* Direct email marketing operations, including campaign design, automation, testing and performance analysis.* Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners.* Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms.* Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach.* Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts.* Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn) with a focus on measurable performance outcomes.* Advanced proficiency with analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, and Meta Business Suite, with the ability to generate insights that guide strategy, optimize performance and demonstrate ROI.* Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance.* Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation.* Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships.* Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership.* Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges.* Bachelor’s degree in marketing, communications, digital media or a related field.* At least seven years of progressively responsible experience in digital marketing, web/content management or related fields.* Demonstrated leadership experience managing digital strategy, teams and platforms at scale.* Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools.* Experience administering and optimizing customer relationship management (CRM) systems to support audience engagement and campaign performance.* Strong project management and organizational skills with the ability to balance multiple priorities.* *Relevant education and experience may be substituted as appropriate.** Master’s degree in marketing, communications, business or a related field.* Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals.* Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts.* Demonstrated success in managing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn), with a focus on performance optimization and ROI.* Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI.* Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance.* Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance.* Familiarity with UT Austin systems, policies and procurement processes.* Evidence of success in leading enterprise-level digital transformation or innovation initiatives.* Adobe Experience Manager* Adobe Analytics**Start Here, Change the World**At The University of Texas at Austin, tradition meets innovation in the heart of a city that frequents lists of the best places to live and work. Named by Forbes as one of America's Best Large Employers for the sixth year in a row in 2025, UT offers both a dynamic work environment and a gateway to vibrant local culture. Whether you're at the forefront of the student experience, conducting world-changing research or supporting the engine that drives Texas’ flagship university, working at UT means making a lasting impact on our city, our state and our world.Our more than 20,000 faculty and staff empower 55,000+ students to challenge ideas, pursue passions and shape their futures. Joining UT, you’ll become part of a community dedicated to making a meaningful impact on campus and throughout the world.Please see our .**Comments and Inquiries:**Email comments to hrsc@austin.utexas.edu. For questions or concerns regarding equal opportunity only, contact .Additional information for applicants can be found on the Human Resources web page: .

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