Girl Scouts of Gateway Council
Senior Director of Communications and Brand Engagement
Girl Scouts of Gateway Council, Jacksonville, Florida, United States, 32290
Benefits:
401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Employee discounts
Free uniforms
Health insurance
Home office stipend
Paid time off
Parental leave
Vision insurance
Wellness resources
Position Summary
The Senior Director of Communications and Brand Engagement is a senior leader responsible for advancing the mission and visibility of Girl Scouts of Gateway Council. A visionary and hands-on leader is responsible for elevating the Gil Scouts of Gateway Council's brand, amplifying the mission, driving strategic growth through integrated marketing and communications. This role oversees all aspects of branding, storytelling, media relations, digital strategy, internal/ external communications while also engaging in the day-to-day execution necessary to achieve results in a lean, collaborative environment.
The Senior Director will shape and protect the organization's voice, manage high-impact campaigns, and foster cross-functional collaboration to drive membership growth, donor engagement, girl/ family experience, community awareness, and overall organizational impact.
Essential Duties and Responsibilities
Strategic Leadership & Vision
Serve as the council's top communications and marketing strategist, setting vision and direction that advances mission, growth, and community impact. Collaborate with the CEO, COO, and executive team to ensure alignment of marketing efforts with long-term organizational priorities. Represent the organization with external stakeholders, media, and partners as a spokesperson and brand ambassador. Execution & Hands-On Engagement
Develop, manage, and communicate planned integrated, multi-channel marketing and communications campaigns/ plans to support membership growth, retention, fundraising, program participation, and community engagement. Oversee digital marketing, website, social media, content creation, and paid media to ensure consistent brand voice and strong audience engagement. Draft and review key communications, including press releases, executive messaging, board updates, and crisis responses. Brand Strategy, Storytelling & Media Relations
Steward the Girl Scouts of Gateway Council brand, ensuring consistency, visual and narrative consistency, and credibility that resonates across all audiences. Collaborate with internal teams to create compelling content and campaigns. Manage public relations efforts, media inquiries/ outreach, and crisis communication plans with a balance of proactive storytelling and rapid response. Cultivate relationships with media and community leaders Prepare leadership for media opportunities and serve as the spokesperson when needed. Craft persuasive and on-brand scripts and speeches for internal/external communications including keynote addresses, investor presentations, product launches and video campaigns. Curate and manage executive digital profiles (focused on LinkedIn), positioning leadership as a credible voice in industry conversations and brand-aligned storytelling. Ensure consistent application of GSUSA branding and messaging guidelines, while creating customized communications and marketing campaigns that reflect the unique voice, goals and initiatives of the council. Data Analytics & Continuous Improvement
Establish and utilize performance metrics and reporting to track the effectiveness of campaigns, PR efforts, and communications initiatives. Translate data into actionable insights to improve member recruitment, retention, and revenue growth. Stay current on digital trends and tools to enhance communication efforts, adjust strategy as needed to achieve goals. Team Leadership & Collaboration
Lead, mentor, and inspire the Marketing and Communications team, fostering a culture of accountability, creativity, and service excellence. Manage external vendors, contractors, and agency relationships to maximize resources. Engage directly in execution when needed, modeling adaptability and collaboration. Resource & Budget Management
Develop and manage departmental budget, aligning resources with strategic priorities. Ensure efficient use of tools, platforms, and vendor partnerships. Education and Experience
Bachelor's degree in Marketing, Communications, Business, or related field required; Master's degree preferred. Candidates with relevant experience in lieu of education requirements will be considered. 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role. Experience with brand tracking, media monitoring, and performance reporting. Demonstrated success in developing and executing integrated marketing and communications strategies that drive growth and engagement. Experience working with executives, boards, and cross-functional teams in a nonprofit or mission-driven organization strongly preferred. Strong background in digital marketing, PR, content strategy, and brand management. Hands-on experience with marketing automation platforms, CRM systems, and analytics tools. Excellent written, verbal, and presentation skills with the ability to adapt messaging to diverse audiences. Strategic thinker with the willingness to roll up sleeves and execute. Collaborative leader who thrives in a small, resource-conscious organization. Strong project manager who balances priorities, deadlines, communicates cross functionally, and has attention to detail. Passionate about the mission of Girl Scouts and committed to fostering positive community impact.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Girl Scouts of Gateway Council serves approximately 14,000 members-nearly 10,000 girls in grades K-12 and 4,000 adults in North Florida. Our service area includes 35 counties: Alachua, Baker, Bay, Bradford, Calhoun, Clay, Columbia, Dixie, Duval, Escambia, Flagler, Franklin, Gadsden, Gilchrist, Gulf, Hamilton, Holmes, Jackson, Jefferson, Lafayette, Leon, Levy, Liberty, Madison, Nassau, Okaloosa, Putnam, Santa Rosa, St. Johns, Suwannee, Taylor, Union, Wakulla, Walton and Washington. For information on how to join, reconnect or donate to Girl Scouts of Gateway Council, visit or call 1 (877) 764-5237.
The Senior Director of Communications and Brand Engagement is a senior leader responsible for advancing the mission and visibility of Girl Scouts of Gateway Council. A visionary and hands-on leader is responsible for elevating the Gil Scouts of Gateway Council's brand, amplifying the mission, driving strategic growth through integrated marketing and communications. This role oversees all aspects of branding, storytelling, media relations, digital strategy, internal/ external communications while also engaging in the day-to-day execution necessary to achieve results in a lean, collaborative environment.
The Senior Director will shape and protect the organization's voice, manage high-impact campaigns, and foster cross-functional collaboration to drive membership growth, donor engagement, girl/ family experience, community awareness, and overall organizational impact.
Essential Duties and Responsibilities
Strategic Leadership & Vision
Serve as the council's top communications and marketing strategist, setting vision and direction that advances mission, growth, and community impact. Collaborate with the CEO, COO, and executive team to ensure alignment of marketing efforts with long-term organizational priorities. Represent the organization with external stakeholders, media, and partners as a spokesperson and brand ambassador. Execution & Hands-On Engagement
Develop, manage, and communicate planned integrated, multi-channel marketing and communications campaigns/ plans to support membership growth, retention, fundraising, program participation, and community engagement. Oversee digital marketing, website, social media, content creation, and paid media to ensure consistent brand voice and strong audience engagement. Draft and review key communications, including press releases, executive messaging, board updates, and crisis responses. Brand Strategy, Storytelling & Media Relations
Steward the Girl Scouts of Gateway Council brand, ensuring consistency, visual and narrative consistency, and credibility that resonates across all audiences. Collaborate with internal teams to create compelling content and campaigns. Manage public relations efforts, media inquiries/ outreach, and crisis communication plans with a balance of proactive storytelling and rapid response. Cultivate relationships with media and community leaders Prepare leadership for media opportunities and serve as the spokesperson when needed. Craft persuasive and on-brand scripts and speeches for internal/external communications including keynote addresses, investor presentations, product launches and video campaigns. Curate and manage executive digital profiles (focused on LinkedIn), positioning leadership as a credible voice in industry conversations and brand-aligned storytelling. Ensure consistent application of GSUSA branding and messaging guidelines, while creating customized communications and marketing campaigns that reflect the unique voice, goals and initiatives of the council. Data Analytics & Continuous Improvement
Establish and utilize performance metrics and reporting to track the effectiveness of campaigns, PR efforts, and communications initiatives. Translate data into actionable insights to improve member recruitment, retention, and revenue growth. Stay current on digital trends and tools to enhance communication efforts, adjust strategy as needed to achieve goals. Team Leadership & Collaboration
Lead, mentor, and inspire the Marketing and Communications team, fostering a culture of accountability, creativity, and service excellence. Manage external vendors, contractors, and agency relationships to maximize resources. Engage directly in execution when needed, modeling adaptability and collaboration. Resource & Budget Management
Develop and manage departmental budget, aligning resources with strategic priorities. Ensure efficient use of tools, platforms, and vendor partnerships. Education and Experience
Bachelor's degree in Marketing, Communications, Business, or related field required; Master's degree preferred. Candidates with relevant experience in lieu of education requirements will be considered. 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role. Experience with brand tracking, media monitoring, and performance reporting. Demonstrated success in developing and executing integrated marketing and communications strategies that drive growth and engagement. Experience working with executives, boards, and cross-functional teams in a nonprofit or mission-driven organization strongly preferred. Strong background in digital marketing, PR, content strategy, and brand management. Hands-on experience with marketing automation platforms, CRM systems, and analytics tools. Excellent written, verbal, and presentation skills with the ability to adapt messaging to diverse audiences. Strategic thinker with the willingness to roll up sleeves and execute. Collaborative leader who thrives in a small, resource-conscious organization. Strong project manager who balances priorities, deadlines, communicates cross functionally, and has attention to detail. Passionate about the mission of Girl Scouts and committed to fostering positive community impact.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Girl Scouts of Gateway Council serves approximately 14,000 members-nearly 10,000 girls in grades K-12 and 4,000 adults in North Florida. Our service area includes 35 counties: Alachua, Baker, Bay, Bradford, Calhoun, Clay, Columbia, Dixie, Duval, Escambia, Flagler, Franklin, Gadsden, Gilchrist, Gulf, Hamilton, Holmes, Jackson, Jefferson, Lafayette, Leon, Levy, Liberty, Madison, Nassau, Okaloosa, Putnam, Santa Rosa, St. Johns, Suwannee, Taylor, Union, Wakulla, Walton and Washington. For information on how to join, reconnect or donate to Girl Scouts of Gateway Council, visit or call 1 (877) 764-5237.