Bristol Myers Squibb
Associate Director, Regional Marketing Hematology/Cell Therapy Southeast Region
Bristol Myers Squibb, Minneapolis, Minnesota, United States, 55400
Associate Director, Regional Marketing Hematology/Cell Therapy Southeast Region
2 days ago – Be among the first 25 applicants.
Working with Us Challenging. Meaningful. Life‑changing. Working at Bristol Myers Squibb is anything but ordinary.
Each day brings uniquely interesting work, from optimizing production lines to advancing cell therapy breakthroughs.
The work transforms patient lives and careers.
You’ll grow with opportunities uncommon in scope and scale, alongside high‑achieving teams, and take your career farther than you thought possible.
Position Summary The Associate Director, Hematology Regional Marketing (RMK) – a senior in‑market role in the US Hematology/Cell Therapy commercial organization – will focus on commercial Thought Leader (TL) engagements, provide insights into regional opportunities, bridge regional markets and headquarters, support brand strategy, promote Speaker training and development, execute peer‑to‑peer educational programs, and support regional congress activity.
RMK will liaise with field‑based professionals (Field Medical, Sales DBM & RBDs, Value/Access/Payment) and home‑office marketing, sales, and medical colleagues.
States covered include Florida, Georgia, South Carolina, North Carolina, and Virginia.
Key Responsibilities
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Support the execution of approved Advisory Boards.
Assist in identifying HCP consultants based on the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
Support disease‑state and on‑label product conversations, using approved promotional messaging and PReP materials.
Engage with assigned TLs and solicit feedback.
Participate in and attend congresses and other industry meetings.
Conduct 1:1 meetings with HCPs and attend congress sessions.
Collaborate consensually with other field‑based and home‑office teams.
Provide input and support in developing account plans for Sales Speaker Management and Engagement.
Identify and develop HCP speakers for compliant promotional education.
Provide refresher and follow‑up training to speakers on PReP‑approved materials.
Host and ensure compliance in branded and unbranded speaker programs per BMS guiding principles.
Monitor speaker performance at live programs to evaluate effectiveness.
Work with home‑office marketing, sales, and cross‑functional teams to provide customer insights, strategy, tactics, and messaging.
Assist in developing the Home Office Brand Strategy and its execution regionally.
Act with professionalism and in accordance with BMS policies, governing laws, and industry codes.
Key Qualifications and Experience
Minimum 5 years in product marketing, field sales, or field medical.
Minimum 5 years in Hematology or specialty therapeutics.
Bachelor's degree required or higher.
Marketing, sales management, and/or launch experience strongly preferred.
Experience with thought‑leader engagement, advisory boards, and speaker’s bureau strongly preferred.
Proven ability to manage a large geographical territory.
Demonstrated ability to build productive stakeholder relationships and meet needs.
Ability to develop tactics and execute strategic plans under tight timelines.
Strong business acumen with understanding of market dynamics and corporate goals.
Clinical knowledge of complex disease states; a desire to continuously learn.
Effective verbal and written communication and organizational skills.
Self‑driven with strong planning skills.
Ability to leverage interpersonal styles to gain acceptance of ideas.
Highly collaborative, managing multiple projects simultaneously.
Willingness to explore innovative, compliant work solutions.
Regular business travel by air or car.
Willingness to work evenings and certain weekends.
Compensation Overview Field – United States – $166,350 – $201,571.
The starting compensation range is for a full‑time employee.
Additional incentive cash and stock opportunities may be available.
Final compensation depends on demonstrated experience.
Benefits Medical, pharmacy, dental, and vision care.
Well‑being support (BMS Living Life Better, EAP).
Financial resources and a 401(K).
Disability, life insurance, supplemental health, travel, and survivor protection.
Work‑life programs: paid national holidays, optional holidays, Global Shutdown Days, up to 120 hours of paid vacation, volunteer days, sick time, and flexible summer hours.
Parental, caregiver, bereavement, and military leave.
Family care services: adoption, surrogacy, fertility benefits, support for traveling mothers, child and pet care.
Other perks: tuition reimbursement, recognition program.
Uniquely Interesting Work, Life‑changing Careers Our vision – Transforming patients’ lives through science™ – empowers every BMS employee to apply unique talents in a supportive culture.
Values of passion, innovation, urgency, accountability, inclusion, and integrity drive us to reach the highest potential in all roles.
On‑Site Protocol Occupancy determines where work is conducted: site‑essential, site‑by‑design, field‑based, or remote‑by‑design.
The type assigned depends on role responsibilities.
Site‑essential roles require 100% onsite shifts.
Site‑by‑design roles may allow a hybrid model with at least 50% onsite.
Field‑based and remote‑by‑design roles require regular travel to customers, patients, and partners.
Equal Employment Opportunity BMS is dedicated to ensuring people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations, and ongoing support.
Applicants may request accommodations before accepting an offer; contact adastaffingsupport@bms.com.
Visit
our Equal Employment Opportunity statement .
BMS considers qualified applicants with arrest and conviction records as permitted by law.
For information specific to California residents, please refer to the provided link.
All data processed in connection with applications is treated under applicable privacy policies and regulations.
#J-18808-Ljbffr
Working with Us Challenging. Meaningful. Life‑changing. Working at Bristol Myers Squibb is anything but ordinary.
Each day brings uniquely interesting work, from optimizing production lines to advancing cell therapy breakthroughs.
The work transforms patient lives and careers.
You’ll grow with opportunities uncommon in scope and scale, alongside high‑achieving teams, and take your career farther than you thought possible.
Position Summary The Associate Director, Hematology Regional Marketing (RMK) – a senior in‑market role in the US Hematology/Cell Therapy commercial organization – will focus on commercial Thought Leader (TL) engagements, provide insights into regional opportunities, bridge regional markets and headquarters, support brand strategy, promote Speaker training and development, execute peer‑to‑peer educational programs, and support regional congress activity.
RMK will liaise with field‑based professionals (Field Medical, Sales DBM & RBDs, Value/Access/Payment) and home‑office marketing, sales, and medical colleagues.
States covered include Florida, Georgia, South Carolina, North Carolina, and Virginia.
Key Responsibilities
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Support the execution of approved Advisory Boards.
Assist in identifying HCP consultants based on the approved Consultant Engagement Project Brief.
Facilitate, participate in, and attend advisory boards, where appropriate.
Support disease‑state and on‑label product conversations, using approved promotional messaging and PReP materials.
Engage with assigned TLs and solicit feedback.
Participate in and attend congresses and other industry meetings.
Conduct 1:1 meetings with HCPs and attend congress sessions.
Collaborate consensually with other field‑based and home‑office teams.
Provide input and support in developing account plans for Sales Speaker Management and Engagement.
Identify and develop HCP speakers for compliant promotional education.
Provide refresher and follow‑up training to speakers on PReP‑approved materials.
Host and ensure compliance in branded and unbranded speaker programs per BMS guiding principles.
Monitor speaker performance at live programs to evaluate effectiveness.
Work with home‑office marketing, sales, and cross‑functional teams to provide customer insights, strategy, tactics, and messaging.
Assist in developing the Home Office Brand Strategy and its execution regionally.
Act with professionalism and in accordance with BMS policies, governing laws, and industry codes.
Key Qualifications and Experience
Minimum 5 years in product marketing, field sales, or field medical.
Minimum 5 years in Hematology or specialty therapeutics.
Bachelor's degree required or higher.
Marketing, sales management, and/or launch experience strongly preferred.
Experience with thought‑leader engagement, advisory boards, and speaker’s bureau strongly preferred.
Proven ability to manage a large geographical territory.
Demonstrated ability to build productive stakeholder relationships and meet needs.
Ability to develop tactics and execute strategic plans under tight timelines.
Strong business acumen with understanding of market dynamics and corporate goals.
Clinical knowledge of complex disease states; a desire to continuously learn.
Effective verbal and written communication and organizational skills.
Self‑driven with strong planning skills.
Ability to leverage interpersonal styles to gain acceptance of ideas.
Highly collaborative, managing multiple projects simultaneously.
Willingness to explore innovative, compliant work solutions.
Regular business travel by air or car.
Willingness to work evenings and certain weekends.
Compensation Overview Field – United States – $166,350 – $201,571.
The starting compensation range is for a full‑time employee.
Additional incentive cash and stock opportunities may be available.
Final compensation depends on demonstrated experience.
Benefits Medical, pharmacy, dental, and vision care.
Well‑being support (BMS Living Life Better, EAP).
Financial resources and a 401(K).
Disability, life insurance, supplemental health, travel, and survivor protection.
Work‑life programs: paid national holidays, optional holidays, Global Shutdown Days, up to 120 hours of paid vacation, volunteer days, sick time, and flexible summer hours.
Parental, caregiver, bereavement, and military leave.
Family care services: adoption, surrogacy, fertility benefits, support for traveling mothers, child and pet care.
Other perks: tuition reimbursement, recognition program.
Uniquely Interesting Work, Life‑changing Careers Our vision – Transforming patients’ lives through science™ – empowers every BMS employee to apply unique talents in a supportive culture.
Values of passion, innovation, urgency, accountability, inclusion, and integrity drive us to reach the highest potential in all roles.
On‑Site Protocol Occupancy determines where work is conducted: site‑essential, site‑by‑design, field‑based, or remote‑by‑design.
The type assigned depends on role responsibilities.
Site‑essential roles require 100% onsite shifts.
Site‑by‑design roles may allow a hybrid model with at least 50% onsite.
Field‑based and remote‑by‑design roles require regular travel to customers, patients, and partners.
Equal Employment Opportunity BMS is dedicated to ensuring people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations, and ongoing support.
Applicants may request accommodations before accepting an offer; contact adastaffingsupport@bms.com.
Visit
our Equal Employment Opportunity statement .
BMS considers qualified applicants with arrest and conviction records as permitted by law.
For information specific to California residents, please refer to the provided link.
All data processed in connection with applications is treated under applicable privacy policies and regulations.
#J-18808-Ljbffr