Keurig Dr Pepper Inc.
Assoc Mgr, Omni Marketing – Keurig Dr Pepper Inc.
Join to apply for the
Assoc Mgr, Omni Marketing
role at
Keurig Dr Pepper Inc. Job Overview
The shopper’s journey to purchase is rapidly changing as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow. Keurig Dr Pepper (KDP) has created a high‑performing team that integrates eCommerce skills with traditional shopper marketing expertise to drive conversion in an omnichannel world. As the Associate Manager of Omnichannel Marketing for Target and Amazon, you will lead the Omnichannel & eCommerce discipline within KDP’s Target and Amazon customer team, strategically plan and activate the Target and Amazon portion of integrated brand campaigns, and focus on KDP’s US Refreshment Beverage (USRB) categories & brands. Strategic Marketing Expectations
Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Target and Amazon. Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams. Build and execute fully comprehensive omni‑marketing programs that exceed key success metrics, stay within budget, and involve cross‑functional agency partners. Programs include in‑store elements such as point‑of‑sale materials (signage), product sampling, digital media (onsite, offsite, social), and search. Proactively share best practices with peers and cross‑functional partners. Serve as the internal and external face of KDP’s Omnichannel team at one of the country’s most critical and fastest‑growing retailers, Target and Amazon. Digital Marketing Responsibilities
Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Target and Amazon. Be a Target and Amazon platform expert at audience creation, program performance analysis, and unlocking value‑added opportunities to drive conversion of KDP products. Create world‑class in‑store marketing activities that drive conversion at Target and Amazon and exceed KPIs across the shopper journey. eCommerce Responsibilities
Leverage Amazon Marketing Cloud and deep customer knowledge to create winning eCommerce strategies that can be measured, tracked, and optimized against key performance metrics. Deploy knowledge of how Target and Amazon algorithms work to partner with cross‑functional teams to create/execute primary and secondary digital shelf strategies. Continuously optimize product pages to drive visibility, search rankings, and conversion rates. Drive winning eCommerce growth at Target and Amazon. Total Rewards
Salary Range: $76,400 - $105,000 (actual placement may vary depending on experience, skills, and other factors). Benefits (subject to election and eligibility): Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility. Requirements
Bachelor’s degree and minimum 3 years of shopper marketing/omni marketing/eCommerce experience. Proven experience with omnichannel marketing, retailer ecosystems (including retail media networks), and shopper insights that delivered tangible results. Previous successful experience with Target and Amazon mandatory. Experience in a Fortune 500 company, pure‑play eCommerce retailer, or in Consumer Packaged Goods, Beverage, Small Appliance, or related industries. Well‑organized, disciplined planner and leader of change. Business acumen that drives data‑led opportunity and decision making. Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results. Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal. Strategic thinker with strong negotiation, presentation, and communication skills. Must be completely PC proficient, able to develop oral and visual presentations, spreadsheets and general correspondence. Company Overview
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be part of a team that’s proud of its brands, partnerships, innovation, and growth. We strive to be an employer of choice, providing a culture and opportunities that empower our ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being, and we provide employee programs designed to enhance your professional growth and development. EEO Statement
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
#J-18808-Ljbffr
Join to apply for the
Assoc Mgr, Omni Marketing
role at
Keurig Dr Pepper Inc. Job Overview
The shopper’s journey to purchase is rapidly changing as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow. Keurig Dr Pepper (KDP) has created a high‑performing team that integrates eCommerce skills with traditional shopper marketing expertise to drive conversion in an omnichannel world. As the Associate Manager of Omnichannel Marketing for Target and Amazon, you will lead the Omnichannel & eCommerce discipline within KDP’s Target and Amazon customer team, strategically plan and activate the Target and Amazon portion of integrated brand campaigns, and focus on KDP’s US Refreshment Beverage (USRB) categories & brands. Strategic Marketing Expectations
Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Target and Amazon. Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams. Build and execute fully comprehensive omni‑marketing programs that exceed key success metrics, stay within budget, and involve cross‑functional agency partners. Programs include in‑store elements such as point‑of‑sale materials (signage), product sampling, digital media (onsite, offsite, social), and search. Proactively share best practices with peers and cross‑functional partners. Serve as the internal and external face of KDP’s Omnichannel team at one of the country’s most critical and fastest‑growing retailers, Target and Amazon. Digital Marketing Responsibilities
Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Target and Amazon. Be a Target and Amazon platform expert at audience creation, program performance analysis, and unlocking value‑added opportunities to drive conversion of KDP products. Create world‑class in‑store marketing activities that drive conversion at Target and Amazon and exceed KPIs across the shopper journey. eCommerce Responsibilities
Leverage Amazon Marketing Cloud and deep customer knowledge to create winning eCommerce strategies that can be measured, tracked, and optimized against key performance metrics. Deploy knowledge of how Target and Amazon algorithms work to partner with cross‑functional teams to create/execute primary and secondary digital shelf strategies. Continuously optimize product pages to drive visibility, search rankings, and conversion rates. Drive winning eCommerce growth at Target and Amazon. Total Rewards
Salary Range: $76,400 - $105,000 (actual placement may vary depending on experience, skills, and other factors). Benefits (subject to election and eligibility): Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility. Requirements
Bachelor’s degree and minimum 3 years of shopper marketing/omni marketing/eCommerce experience. Proven experience with omnichannel marketing, retailer ecosystems (including retail media networks), and shopper insights that delivered tangible results. Previous successful experience with Target and Amazon mandatory. Experience in a Fortune 500 company, pure‑play eCommerce retailer, or in Consumer Packaged Goods, Beverage, Small Appliance, or related industries. Well‑organized, disciplined planner and leader of change. Business acumen that drives data‑led opportunity and decision making. Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results. Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal. Strategic thinker with strong negotiation, presentation, and communication skills. Must be completely PC proficient, able to develop oral and visual presentations, spreadsheets and general correspondence. Company Overview
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be part of a team that’s proud of its brands, partnerships, innovation, and growth. We strive to be an employer of choice, providing a culture and opportunities that empower our ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being, and we provide employee programs designed to enhance your professional growth and development. EEO Statement
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
#J-18808-Ljbffr