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Brightter Inc.

Digital Marketing Manager

Brightter Inc., San Francisco, California, United States, 94199

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Digital Marketing Manager

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Brightter Inc.

San Francisco, CA – Salary: $150,000.00 – $211,000.00 (Full‑time, On site)

Overview We are seeking a talented marketer and creative storyteller to join our team. As the Digital Marketing Manager for Brightter, your primary role will be to craft and communicate the brand’s story through a dynamic marketing strategy. You will drive brand awareness and generate demand for our rapidly growing business, helping to establish Brightter as a leader in its industry.

Key Responsibilities

Lead the creation and execution of a dynamic marketing strategy to tell the story of Brightter and drive brand awareness

Develop and implement marketing initiatives that fuel brand recognition and support business growth

Oversee all marketing aspects, including content creation, digital marketing, PR and communications strategy, advertising, events, and go‑to‑market efforts

Produce a wide range of content, such as blogs, videos, infographics, whitepapers and webinars to drive awareness and demand

Write SEO‑optimised content to improve search engine rankings and organic traffic

Manage and engage with social media channels like LinkedIn, Twitter, Facebook and Medium, creating content that amplifies the Brightter brand

Plan and execute SEO strategies and manage paid AdWords campaigns

Collaborate with Design and Product Management teams to refine and evolve Brightter’s product offerings

Qualifications

Bachelor’s degree or equivalent experience

5+ years of experience in marketing and content creation

Exceptional writing and editing skills, with experience managing and maintaining a blog/articles

Strong understanding of digital marketing, content marketing, and social media marketing

Ability to work independently and manage complex projects

Proficiency in SEO, social media strategies, and digital marketing tactics

Experience creating videos and other types of media is a plus

Experience With Google AdWords

Expertise in campaign implementation and optimisation

Proficient in integrating AdWords with Google Analytics, particularly for tracking goals

Skilled in bid optimisation to maximise campaign performance

Able to provide insights into quality scores and their impact

Google Analytics

Strong ability to analyse AdWords campaigns, search enhancements, keyword performance and search engine metrics

Expertise in setting up and analysing Goals within Google Analytics, and understanding their connection to AdWords

LinkedIn

Proven ability to create and manage targeted campaigns on LinkedIn

Experience creating A/B tests and optimising campaigns for organic growth

HubSpot

Expert in HubSpot marketing tools, with a focus on all areas except the Design Studio

Creativity and innovation are highly valued in using HubSpot to its fullest potential

About Us Brightter is a leading digital solutions provider specialising in AI‑driven transformation, brand identity, cutting‑edge webflow development, wordpress development, SEO and scalable application design. Based in San Francisco and serving clients nationwide, we help businesses stay ahead with innovative technology and strategic execution.

If you excel in a fast‑paced environment, are self‑motivated with a strong sense of urgency, have an eye for design, and love creating engaging content, we'd love to hear from you!

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