Babylon Micro-Farms
Location:
[On-site] Richmond, VA
Reports to:
CEO
Type:
Full-time
About Babylon Micro-Farms Based in Richmond, Virginia, for both its headquarters and manufacturing, Babylon Micro-Farms has been leading the way since 2017 for on-site indoor farming and empowering communities to connect with their food and make healthier choices. Its patented hydroponic growing technology and proprietary BabylonIQ software platform can remotely manage its network of modular vertical farming systems to deliver consistently fresh, nutritious, and delicious produce all year-round. Recognized by Time as one of “America’s Top Green Tech Companies”, Babylon Micro-Farms is committed to growing sustainably with a fraction of the water and no pesticides vs. traditional field farming.
Growth Marketing Manager Role You would be the in-house growth hacker and systems builder at Babylon Micro-Farms. You would lead the company’s end-to-end growth marketing engine — developing scrappy, scalable strategies that convert attention into action. With a deep understanding of performance marketing, CRM automation, and full-funnel optimization, builds the infrastructure and experiments that generate demand, drive pipeline, and convert demos to contracts. This is a highly hands‑on role, deeply integrated with the sales team and powered by real‑time data.
Key Responsibilities
Architect and execute full-funnel growth strategies that drive high-quality pipeline for demos booked/completed and measurable revenue
Build and maintain scalable growth systems using tools like HubSpot, Google Analytics, and automation platforms
Design and A/B test high-conversion campaigns across paid channels, email marketing, SEO, and web
Own and optimize the website UX and conversion flow, including page structure, CTAs, tracking, and performance
Lead CRM management: segmentation, lead scoring, automated workflows, and lifecycle marketing
Develop dashboards, attribution models, and tracking systems to monitor every step of the funnel
Partner with Head of Marketing (Brand & Comms Lead) to deploy strategic content — 80% sourced from them, 20% self‑created/edited
Finalize and publish campaign content when needed (e.g., emails, landing pages, ads)
Work hand-in-hand with Sales to ensure alignment on lead handoff, targeting, and feedback loops
Own the marketing budget, optimize spend, and report on key growth KPIs
Key KPIs
Marketing-sourced pipeline and meetings booked/completed
Funnel conversion rates (lead to deal)
Website conversion rate and performance by campaign
CAC, CPL, and ROAS
Marketing attribution to closed/won revenue
#J-18808-Ljbffr
[On-site] Richmond, VA
Reports to:
CEO
Type:
Full-time
About Babylon Micro-Farms Based in Richmond, Virginia, for both its headquarters and manufacturing, Babylon Micro-Farms has been leading the way since 2017 for on-site indoor farming and empowering communities to connect with their food and make healthier choices. Its patented hydroponic growing technology and proprietary BabylonIQ software platform can remotely manage its network of modular vertical farming systems to deliver consistently fresh, nutritious, and delicious produce all year-round. Recognized by Time as one of “America’s Top Green Tech Companies”, Babylon Micro-Farms is committed to growing sustainably with a fraction of the water and no pesticides vs. traditional field farming.
Growth Marketing Manager Role You would be the in-house growth hacker and systems builder at Babylon Micro-Farms. You would lead the company’s end-to-end growth marketing engine — developing scrappy, scalable strategies that convert attention into action. With a deep understanding of performance marketing, CRM automation, and full-funnel optimization, builds the infrastructure and experiments that generate demand, drive pipeline, and convert demos to contracts. This is a highly hands‑on role, deeply integrated with the sales team and powered by real‑time data.
Key Responsibilities
Architect and execute full-funnel growth strategies that drive high-quality pipeline for demos booked/completed and measurable revenue
Build and maintain scalable growth systems using tools like HubSpot, Google Analytics, and automation platforms
Design and A/B test high-conversion campaigns across paid channels, email marketing, SEO, and web
Own and optimize the website UX and conversion flow, including page structure, CTAs, tracking, and performance
Lead CRM management: segmentation, lead scoring, automated workflows, and lifecycle marketing
Develop dashboards, attribution models, and tracking systems to monitor every step of the funnel
Partner with Head of Marketing (Brand & Comms Lead) to deploy strategic content — 80% sourced from them, 20% self‑created/edited
Finalize and publish campaign content when needed (e.g., emails, landing pages, ads)
Work hand-in-hand with Sales to ensure alignment on lead handoff, targeting, and feedback loops
Own the marketing budget, optimize spend, and report on key growth KPIs
Key KPIs
Marketing-sourced pipeline and meetings booked/completed
Funnel conversion rates (lead to deal)
Website conversion rate and performance by campaign
CAC, CPL, and ROAS
Marketing attribution to closed/won revenue
#J-18808-Ljbffr