Johnson Controls
Digital Marketing Manager - North America
Johnson Controls, Milwaukee, Wisconsin, United States, 53244
Overview
Build your best future with the Johnson Controls team. As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future. Our teams support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away. What we offer
Competitive salary and bonus plan Paid vacation/holidays/sick time Comprehensive benefits package including 401K, medical, dental, and vision care On the job/cross training opportunities Encouraging and collaborative team environment Dedication to safety through our Zero Harm policy What you will do
You will support the North American business by leading the development and execution of integrated marketing campaigns that drive demand, engagement, and measurable business impact. You will partner closely with regional marketing and business stakeholders to shape strategy, manage execution across digital channels, and optimize performance. The ideal candidate brings a consulting mindset and hands-on experience managing paid media and marketing technology platforms. How you will do it
Regional Campaign Strategy and Development Lead the design and implementation of regional campaign strategies aligned with business objectives. Develop frameworks, audience segmentation, and channel mix recommendations. Ensure stakeholder alignment and scalability across regions and segments. Paid Media and Digital Activation Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels. Collaborate with media agencies and internal teams to optimize spend, targeting, and creative. Oversee activation across email, web, and social channels to ensure cohesive customer journeys. Marketing Reporting Monitor dashboards and reporting to track KPIs, ROI, and funnel performance. Translate data into actionable insights and strategic recommendations. Drive continuous improvement through A/B testing, performance analysis, and campaign refinements. Marketing Technology Leverage Marketing tech stack to execute campaigns and manage lead flows. Ensure data integrity, campaign tracking, and system integration. Partner with marketing operations and analytics teams to enhance reporting and automation capabilities. What we look for
Required 5–8 years of digital marketing experience in a B2B environment. Proven experience managing paid media campaigns and working with media agencies. Strong understanding of lead generation, funnel metrics, and campaign performance optimization. Strategic thinker with strong executional skills and a bias for action. Excellent communication and presentation skills; adept at translating data into compelling narratives. Highly organized, proactive, and comfortable managing multiple projects in a matrixed environment. Proficiency in Eloqua, Salesforce Marketing Cloud, Salesforce, Excel, PowerPoint, and Word. Bachelor’s degree in Marketing, Communications, Business, or a related field. Preferred
Exposure to industrial or technology sectors MBA or advanced degree HIRING SALARY RANGE: $100,000 - $138,000. This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at 100% text removed for formatting safety. This is a hybrid position at our Glendale, WI office. Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.
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Build your best future with the Johnson Controls team. As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future. Our teams support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away. What we offer
Competitive salary and bonus plan Paid vacation/holidays/sick time Comprehensive benefits package including 401K, medical, dental, and vision care On the job/cross training opportunities Encouraging and collaborative team environment Dedication to safety through our Zero Harm policy What you will do
You will support the North American business by leading the development and execution of integrated marketing campaigns that drive demand, engagement, and measurable business impact. You will partner closely with regional marketing and business stakeholders to shape strategy, manage execution across digital channels, and optimize performance. The ideal candidate brings a consulting mindset and hands-on experience managing paid media and marketing technology platforms. How you will do it
Regional Campaign Strategy and Development Lead the design and implementation of regional campaign strategies aligned with business objectives. Develop frameworks, audience segmentation, and channel mix recommendations. Ensure stakeholder alignment and scalability across regions and segments. Paid Media and Digital Activation Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels. Collaborate with media agencies and internal teams to optimize spend, targeting, and creative. Oversee activation across email, web, and social channels to ensure cohesive customer journeys. Marketing Reporting Monitor dashboards and reporting to track KPIs, ROI, and funnel performance. Translate data into actionable insights and strategic recommendations. Drive continuous improvement through A/B testing, performance analysis, and campaign refinements. Marketing Technology Leverage Marketing tech stack to execute campaigns and manage lead flows. Ensure data integrity, campaign tracking, and system integration. Partner with marketing operations and analytics teams to enhance reporting and automation capabilities. What we look for
Required 5–8 years of digital marketing experience in a B2B environment. Proven experience managing paid media campaigns and working with media agencies. Strong understanding of lead generation, funnel metrics, and campaign performance optimization. Strategic thinker with strong executional skills and a bias for action. Excellent communication and presentation skills; adept at translating data into compelling narratives. Highly organized, proactive, and comfortable managing multiple projects in a matrixed environment. Proficiency in Eloqua, Salesforce Marketing Cloud, Salesforce, Excel, PowerPoint, and Word. Bachelor’s degree in Marketing, Communications, Business, or a related field. Preferred
Exposure to industrial or technology sectors MBA or advanced degree HIRING SALARY RANGE: $100,000 - $138,000. This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at 100% text removed for formatting safety. This is a hybrid position at our Glendale, WI office. Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.
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