University of Cincinnati
Marketing Specialist, UC College-Conservatory of Music
University of Cincinnati, Cincinnati, Ohio, United States, 45208
Overview
Current UC employees must apply internally via SuccessFactors. Next lives at the University of Cincinnati. Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. UC contributes to the city and state through economic impact and ongoing initiatives. UC is a mission-driven organization committed to student success and transforming the community through scholarship and service.
Job Overview: Provide support for the University of Cincinnati College-Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM’s academic offerings and public performances. The role will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.
Responsibilities
Plan, manage and track advertising placements and ad campaign performance for CCM’s academic offerings and public performances. Monitor and evaluate campaign performances, recommending changes as needed. After campaigns, compile and report marketing data related to advertising and marketing activities.
Conduct market research and generate leads to optimize performance.
Work with CCM’s Box Office leadership to institute audience feedback surveys. Analyze survey results and provide recommendations to improve ticket sales performance.
Manage and assess CCM analytics, utilizing and reporting data to guide marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.
Create and maintain social media content, including organic content and boosted/paid campaigns. Analyze engagement metrics and develop strategies to optimize content and user experience on social platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow university purchasing procedures when making ad buys. Coordinate bidding processes for advertising materials.
Monitor campaign-specific expenses to ensure marketing activities stay within budget. Complete expense reporting for marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor's Degree
Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
Required Experience One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Strong verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines
Physical Requirements/Work Environment
Office environment with no specific unusual physical or environmental demands.
Compensation And Benefits UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. Highlights include:
Comprehensive Tuition Remission: UC provides tuition remission for you and eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans: Choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of salary based on position.
Real Work-Life Balance: Generous time-off policy including vacation, sick time, 11 paid holidays, extra Winter Season Days, and 6 weeks of paid parental leave for new parents.
Additional Benefits Include: Competitive salary range of $52,000 - $55,560 based on experience; comprehensive health coverage; flexible spending accounts & wellness programs; professional development & mentorship opportunities.
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html
UC is an E-Verify employer. If hired, you will provide acceptable identification for I-9 employment verification. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents
Important : To apply you must create a profile and submit a complete job application through the UC applicant portal. For questions about the UC recruiting process or to request accommodations, contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer.
Building a workplace where all qualified applicants will receive consideration, including Individuals with Disabilities and Protected Veterans.
REQ: 100362
#J-18808-Ljbffr
Job Overview: Provide support for the University of Cincinnati College-Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM’s academic offerings and public performances. The role will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.
Responsibilities
Plan, manage and track advertising placements and ad campaign performance for CCM’s academic offerings and public performances. Monitor and evaluate campaign performances, recommending changes as needed. After campaigns, compile and report marketing data related to advertising and marketing activities.
Conduct market research and generate leads to optimize performance.
Work with CCM’s Box Office leadership to institute audience feedback surveys. Analyze survey results and provide recommendations to improve ticket sales performance.
Manage and assess CCM analytics, utilizing and reporting data to guide marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.
Create and maintain social media content, including organic content and boosted/paid campaigns. Analyze engagement metrics and develop strategies to optimize content and user experience on social platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow university purchasing procedures when making ad buys. Coordinate bidding processes for advertising materials.
Monitor campaign-specific expenses to ensure marketing activities stay within budget. Complete expense reporting for marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor's Degree
Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
Required Experience One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Strong verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines
Physical Requirements/Work Environment
Office environment with no specific unusual physical or environmental demands.
Compensation And Benefits UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. Highlights include:
Comprehensive Tuition Remission: UC provides tuition remission for you and eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans: Choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of salary based on position.
Real Work-Life Balance: Generous time-off policy including vacation, sick time, 11 paid holidays, extra Winter Season Days, and 6 weeks of paid parental leave for new parents.
Additional Benefits Include: Competitive salary range of $52,000 - $55,560 based on experience; comprehensive health coverage; flexible spending accounts & wellness programs; professional development & mentorship opportunities.
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html
UC is an E-Verify employer. If hired, you will provide acceptable identification for I-9 employment verification. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents
Important : To apply you must create a profile and submit a complete job application through the UC applicant portal. For questions about the UC recruiting process or to request accommodations, contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer.
Building a workplace where all qualified applicants will receive consideration, including Individuals with Disabilities and Protected Veterans.
REQ: 100362
#J-18808-Ljbffr